Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. Still, competition is fierce. 1) Nike @nike / 4.4

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Webbiquity SMM

MAY 25, 2021

The Best Influencer Marketing Platforms for B2B and B2C. Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Tom: Excellent, I love that.

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Ignite Social Media

FEBRUARY 26, 2024

And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. You know you’ve been doing social media marketing a really long time when: 1. You remember when you could reach your fans with a text only post ; 3. But we know we’re not the only ones.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

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Education Examples Content Nielsen 162

Webbiquity SMM

APRIL 4, 2023

Guest post by Mary Mathes, Alpha-Diver. Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”? All four behavioral drivers can exist on any platform, but users have figured out which platforms best serve each. They’re showing off.

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Hootsuite

SEPTEMBER 25, 2023

In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network.

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Sprout Social

OCTOBER 26, 2023

Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. It hit $16.4

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Social Media Strategies Summit

JUNE 3, 2022

As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Brainstorming ideas for articles or coming up with new approaches to old projects is fun — it’s where I’m at my best! I split social media duties with a colleague.

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Social Media Strategies Summit

MAY 11, 2023

Harvey Mudd College enlisted one of its sophomore engineering students to create this video, which the institution shared on Instagram and TikTok: @hmcadmission A day in the life of an HMC sophomore! Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

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Education Examples UGC Content 172

Social Media Strategies Summit

JANUARY 12, 2023

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. How can we collaborate the best when people have different strategies and different goals?”. You can’t do it all alone. Her solution?

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Hootsuite

APRIL 6, 2022

TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.

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Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. Whether it is or isn’t, that doesn’t change the fact that people like it. What Are Instagram Reels?

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SocMed Sean

JANUARY 13, 2022

TikTok has been taking the world by storm. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose. But what is TikTok, exactly? So how can you get started with creating TikTok content?

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Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

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Video HootSuite How To UGC 112

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

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Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Most brands expect to drive engagement and generate leads with social media strategies.

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Ignite Social Media

NOVEMBER 17, 2021

TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves. It wouldn’t be my first choice for chasing trend makers, but it’s still often the best choice for finding an audience.

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

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Buffer Social

MAY 4, 2022

But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

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Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. TikTok’s video scheduler. TikTok analytics tools.

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Tools HootSuite Marketing Analytics 110

Later

JULY 2, 2021

Ready to go live on TikTok? Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step). How Many Followers Do You Need to Go Live on TikTok?

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

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Hootsuite

MAY 31, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. Are you ready to tap into ChatGPT social media success?

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Ignite Social Media

JULY 15, 2022

It’s no secret that the emergence of TikTok has changed the traditional social channel landscape regarding entertainment. According to eMarketer , US TikTok Adult users spend an average of 38 minutes/day on the platform. of TikTok users are inspired to purchase when they use the app, but only 15.0% Photo from eMarketer.

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Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok?

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Buffer Social

JUNE 26, 2023

Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted. Repurposing content has saved us a lot of time and mental energy when it comes to trying to come up with multiple posts for multiple platforms.

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Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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B2B Marketing ROI Hubspot 62

Buffer Social

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about.

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Instagram Social Media Film Hashtag 88

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things are changing rapidly. Right behind Zoom is TikTok on the charts.

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Buffer Social

JANUARY 11, 2023

We received a great user question on this very topic and will try our best to answer it in this edition of # AskBuffer. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. Where are they located? What are their pain points?

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Hootsuite

FEBRUARY 7, 2024

The idea is to see how the use of hashtags is impacting the discoverability and results of your social posts. For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. Clear data.

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Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? Don’t get mad, it’s just a blog post.).

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Later

JUNE 17, 2021

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters. And the best part? From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos. What are TikTok Filters?

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