T2 SOCIAL | MONDAY, AUGUST 26, 2013
[Blog] Important Social Media Analytics [INFOGRAPHIC]
You have undoubtedly seen them: articles and blog posts talking about the ‘end of Facebook’ or the ‘death of social media’ and frankly, they simply do not match the numbers. Based on some of these social media analytics, there is no denying that social marketing is continuing to grow. Despite all the evidence to the contrary, there are still naysayers out there who suggest that there is no significant value when it comes to social media. When you look through some of the social media analytics in the infographic below, it is very hard to agree with that viewpoint.
PROBLOGGER | TUESDAY, OCTOBER 2, 2012
[Blog] Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps
This guest post is by James Dunworth of the Ashtray Blog. When Ken Envoy of SiteSell lost his Facebook page and its 16,000 members, he immediately published a blog post titled, Urgent: We Need Your Help. We blogged about our story , and it went viral! We were astonished to get over 2000 shares of our first blog post about our Facebook page loss. It doesn’t make up for the loss of our page, but we received a lot of heart-warming support, and got some good links from other blogs out of the loss. 5. blog links. blog commenting. Buy Now”). Appeal.
CONVINCE & CONVERT | TUESDAY, AUGUST 7, 2012
[Blog] 5 Ways Crowdsourcing Improves Your Content Marketing
If you’ve been writing blog content for any length of time you’ll realize it can be difficult to get a regularly scheduled article published. Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. How many people did you tell? Summary.
PROBLOGGER | SATURDAY, SEPTEMBER 15, 2012
[Blog] Google Penalizes Copyright Infringers: Are You At Risk?
Recently Google announced on its official blog that it will start penalizing sites that are accused of copyright infringement. published an article titled Top 10 deadliest air crashes in the last 10 years on my own blog. It was republished in an article gallery where users are paid for the content! I’ve found the same article reproduced without my permission on other blogs as well. Most bloggers and webmasters use Flickr to find images for their own blogs. However, a copyright notice can be useful if you need to defend your rights to your blog in court.
SPIN SUCKS | TUESDAY, JUNE 23, 2015
[Blog] A Bone to Pick with Jawbone UP
You see, just as Ellie Pierce mentioned in her blog post yesterday , it’s a bit easier when you work in an office: You commute (if you’re in a big city, you may even walk to the train), you walk to and from people’s offices, you leave for lunch, you schedule time for the gym, you walk to meetings. By Gini Dietrich. Alright. This is not communications- nor entrepreneur-related, but I have a bone to pick. bone to pick with Jawbone UP. You see, a couple of years ago, I read a study that shows sitting all day for work is worse for you than smoking a pack of cigarettes.
FRESHNETWORKS | WEDNESDAY, MAY 5, 2010
[Blog] Online PR and reputation management
Brands also get coverage from the user-generated content that exists on blogs, forums, online communities and using the other social media tools at their disposal. In today’s world, online PR isn’t just about coverage from professional magazines and media sources. This increase in online content can help with search engine rankings, website traffic and the spread of word-of-mouth. It can also help businesses get a better understanding about what their customers are saying, be it positive or negative. And how do you use the social web to increase your visibility and coverage?
SPIN SUCKS | WEDNESDAY, AUGUST 25, 2010
[Blog] The Death of Traditional Book Publishing | Spin Sucks
So, I figured I’d blog about it instead. If you haven’t read Seth’s blog post about ditching his publisher and editors in favor of working directly with his readers, click here and go read it. Not to say there isn’t major room for other options (we are, after all, having this discussion on a blog), and we all know traditional media is dying very quickly, but being a published author, and a New York Times best seller, still has cache. I use to carry my Kindle around everywhere and now I read everything on the iPad. Glad you blogged ! All good?
JEFF KORHAN | MONDAY, JULY 5, 2010
[Blog] Kids Want Social Content Too
Blogs are clearly the primary source of content in the business world. That sharing typically starts with other communities like YouTube and Flickr before it gets pushed to Facebook or your blog. Blogs are clearly the primary source of content in the business world. That sharing typically starts with other communities like YouTube and Flickr before it gets pushed to Facebook or your blog. Jeff Photo Credit: jonsson Tweet Subscribe in a reader See how were connected Start Blogging Today! Hmm. Why?
JEFF KORHAN | TUESDAY, JULY 13, 2010
[Blog] Watch Your Social Media Language - Jeff Korhan
Given that, you have wonder why it is used so abundantly on blogs. I can only reason that the use of the word folks is intended to be a way of showing your easy going style. And we should choose our words wisely - with full awareness that there is a jargon that accompanies much of the written Web content, especially blogs. Given that, you have wonder why it is used so abundantly on blogs. I can only reason that the use of the word folks is intended to be a way of showing your easy going style. Fortunately, it didn't last.
JEFF KORHAN | WEDNESDAY, SEPTEMBER 29, 2010
[Blog] Why You Should Love Facebook Like - Jeff Korhan
It stands to reason then that ever click of that button on your blog is gold! This indeed explains why the Facebook Like button on this blog has increased my click-throughs by approximately 100%. It stands to reason then that ever click of that button on your blog is gold! This indeed explains why the Facebook Like button on this blog has increased my click-throughs by approximately 100%. Until tomorrow, Jeff Tweet Subscribe in a reader See how were connected Start Blogging Today! The Value of Friendships And so do you. Why?
ENGAGING BRAND | TUESDAY, MAY 21, 2013
[Blog] SMS Marketing in Business Statistics
Digital marketing has grown from blogging to social networking to many more social media marketing tools and of course with the rise of the tablet or smartphone, mobile marketing is becoming another area to consider. Marketing in business has grown in complexity - not in terms of the aim but in the array of choices of how we reach the customer. have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing.
SPIN SUCKS | FRIDAY, JUNE 17, 2011
[Blog] #FollowFriday: Mimi Meredith
But, no matter where you went to school (unless it was Mizzou), how jealous you are of where she lives, or how you feel about PR pros (you’d better like us!), you’ll get a lot from following Mimi , subscribing to and reading her blog , connecting with her on LinkedIn , and plain old interacting with her. We became fast friends and swore to find reasons to visit one another. And then we finally met! In May in Vegas at Counselor’s Academy. It was like meeting my long-lost sister. You know the one who is the more patient, more kind version of me. Look at that smile!
TWIST IMAGE | MONDAY, JUNE 24, 2013
[Blog] Free Summer School For Marketers
Long before I was a contributor here, I was simply a fan of the marketing blog posts that you can find here. LinkedIn Today is full of fascinating articles and blog posts that can also be organized by what is news, what influencers are posting or even by specific industry/channel. With a focus on Business-To-Business and a slant towards content marketing and social media, MarketingProfs is filled with fascinating articles, blog posts and interviews. There are thousands of marketing blogs on the Internet. marketing blog. It''s true. and cheaper. Almost Timely.
BLUE FOCUS MARKETING | SUNDAY, OCTOBER 27, 2013
[Blog] Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz
This article was originally posted on Pivot Conference’s blog. Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. During this prolonged period of organizational rumination, members of the C-Suite have been far more likely to ask questions like “Is my company prepared to meet the social business revolution head on?” or “Are we prepared to build the kinds of thriving, engaged social employee cultures necessary to ensure the adoption of new technology and processes?”. Well, are you?
LOUIS GRAY | SUNDAY, DECEMBER 19, 2010
[Blog] NOOKColor Combines Specialization, Potential & Android
While you're probably not going to make the NOOKColor your primary Web surfing device, it's great to have in the background if you absolutely must check a few news sites, blogs, or even Twitter. In a world full of multi-purpose gadgets which ping, beep and blink at you to signal more messages coming your way to demand your attention, there's something remarkably comforting about a device like Barnes & Noble's NOOKColor , which is designed not to distract you with many things at once, but instead, to bring a powerful reading experience. Electronic book readers are not new, of course.
SOCIALIZED | THURSDAY, OCTOBER 29, 2009
[Blog] Microworkers Paid Less Than a Penny for Writing
Amazon MT is a service that allows businesses to contract with Amazon to have people perform very brief, discreet operations like manually forwarding an e-mail based on subject matter or moderating blog comments. In addition to facilitating this process, ShortTask often has questionable tasks like paying for positive product reviews and blog comments, Diggs, Twitter followers , etc. Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. Illiteracy.
WAXING UNLYRICAL | FRIDAY, MAY 27, 2011
[Blog] The Brand View When Looking For a PR Pro
For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. After This is Part 1 of a two-post series. have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. After we chose one, it did not go very well. Guess what? So far they’ve turned out very well.
SOSHABLE | MONDAY, DECEMBER 5, 2011
[Blog] How to Deal with Trolls on Your Social-Networking Sites
” consider these tips for dealing with trolls on your blog or social-networking sites: Don’t Feed the Trolls. If you’re feeling like “OMG WTF” when scrolling your comment thread, you may be dealing with a troll. Trolls aren’t just readers or customers who are complaining about your product or service; these are creatures, spawned of the Internet, with the sole purpose of being a nuisance or creating a destructive presence on your site. Trolls don’t have legitimate grievances and they don’t want to talk rationally about their concerns.
ABSOLUTE PA | FRIDAY, OCTOBER 1, 2010
[Blog] Introducing Assistant Edge
Let me explain… Assistant Edge is an online news portal collating blog posts on topics relating to professional assistantship, be it productivity; social media; marketing; workplace issues and small business related topics. like it because: The site is simple to navigate making relevant information easy to find – search by topic (such as tools; training; networking; social media), contributor (did I mention that my blog is featured?) or date. You can access the site from the badge featured to the right of my blog. Why do I think it’s so great? Enjoy!
WISDOM LONDON | TUESDAY, SEPTEMBER 7, 2010
[Blog] Experiments in Social Media Number 2, Part 1: Conversations with Power
Reply Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Building A Rock-Solid Community Offline Influential Potential » Experiments in Social Media Number 2, Part 1: Conversations with Power You know what I love about Twitter? Before Twitter, the world was different. Before Twitter, it was difficult to interact with people interested in the same things as you without leaving the comfort of your desk. Especially if they lived on the other side of the world from you. How far, really, is my personal reach?
SOSHABLE | SUNDAY, FEBRUARY 13, 2011
[Blog] Are You Paying Attention to StumbleUpon Yet? At 500 Million Pageviews Per Month, You Should Be.
If enough people see your business pages, blog posts, and videos, the chances are strong that some (even a miniscule amount) are interested in learning more. Last month, we chronicled one major milestone when StumbleUpon surpassed Facebook for social media traffic generation. They just reached another major milestone according to CEO Garrett Jones by breaking the half a billion page views mark. Here is the image he posted on Instagram : The social news discovery site has built a stronghold in a niche that nobody else has truly been able to crack. There is a certain allure about mystery.
DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 6, 2012
[Blog] Interview With Author Sybil F. Stershic -- Share of Mind, Share of Heart
nonprofit can also write blog posts and share links to content that educates people about its mission and programs. Quality Services Marketing - website and blog | Share of Mind Share of Heart | Taking Care of the People Who Matter Most: A Guide to Emplpyee Customer Care | Twitter @SybilqsmIt is with great pleasure that I have the honor of introducing our Diva Marketing community to a dear friend, Sybil Stershic. Sybil's second book, Share of Mind, Share of Heart , e xplores the world of nonprofit marketing. Sybil Stershic: It can be a challenge, Toby. My pleasure Sybil.
THE RELATIONSHIP ECONOMY | FRIDAY, JANUARY 21, 2011
[Blog] Peddling Social Influence
Whether it be placing ad’s on their blogs, writing a story on behalf of the brand or providing pictures or video’s in return for money —influence trading is now the norm among the social media aristocrats. It is becoming apparent that the “popular social profiles are gathering followers and using their popularity to peddle influence. Influence peddling is the practice of using one’s influence or connections with persons in authority to obtain favors or preferential treatment for another, usually in return for payment. The Influence of Money.
THE RELATIONSHIP ECONOMY | SATURDAY, JULY 31, 2010
[Blog] The Next Great Leap for Social Capitalism
Millions of blogs, Twitter, and a generation of search engines reassemble all these parts in ways that create social value. The Knowledge inventory will become the most important element of Social Capitalism. Today, knowledge is largely sequestered behind the walls of corporation in the form of titles, skill codes, resumes, job descriptions, certifications, and college degrees. In order to predict the future, we point to the things that we have done in the past. 2nd Place is 1st Loser. 10% of the country is unemployed and less than 10% are fully actualized in their profession.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 11, 2015
[Blog] How Easy Is It To Say ‘Yes’ To Your Outreach?
The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that. But really, nobody wants meaningless flattery. It’s meaningless flattery when you send out a form letter with positive adjectives cc’d to a big group of people.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 4, 2014
[Blog] Two More Perspectives On Podcasting
Start with your most popular content, converting it into podcast format to renew interest, then publish your podcasts on your blog, which can often expand your SEO benefits. Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Some content can be summarized to keep it simple.
TWIST IMAGE | SATURDAY, NOVEMBER 17, 2012
[Blog] The Value Of Brands In Social Media
In January 2010, I published a blog post titled, The Moment Of Truth. That blog post looked at how The New York Times was about to launch a paywall. What if we started with business. how would we do? How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. From a business perspective, it could not make me happier. Watching brands do everything they can do to better connect with their consumers and create a powerful and direct relationship will be critical for their future success and loyalty.
SOCIALFISH | THURSDAY, OCTOBER 25, 2012
[Blog] How Old is Your Association’s Website?
We will use the survey findings for industry education including whitepapers, blog posts, infographics, webinars, and a learning lab session I will be giving in December at the ASAE Technology Conference. Of course, all survey participants will be sent the findings. Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. . ————-.
SOCIAL WAYNE | FRIDAY, FEBRUARY 11, 2011
[Blog] Day 11: People of color impacting the social web – Mike Street #28DaysofDiversity
For day 11 , I would like to introduce to some and present to others: Mike Street Twitter: @streetforce1 Website/Blog: influential1s.com Bio Mike Street is the Senior Digital Strategist for Syndicate Media Group. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. How can we use technology to close the digital divide?
FRESHNETWORKS | MONDAY, FEBRUARY 14, 2011
[Blog] ‘Geilivable’ brands: engaging Chinese audiences online
Create a brand persona to engage on Chinese forums and blogs. Image courtesy of wangruwei. Social media competition in China is beginning to heat up. Facebook and Groupon are looking at engaging the Chinese market as soon as possible and it looks like 2011 will be the pivotal year for Chinese social media. As Chinese networks emerge and develop, it’s crucial to protect your brand and develop your presence among Chinese ‘netizens’*: 1. Develop your brand strategy. Think about how you want your brand to be perceived online in China. Start monitoring Chinese Internet trends. Net People’).
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 10, 2014
[Blog] Why Last Week’s FTC Twitter Violation is a Total #GameChanger
The FTC’s disclosure requirements were created to give consumers transparency when an individual receives something of value for endorsing a brand, product or service on their blog or personal social networking profile. Unfortunately, you’re not going to get everyone to read this blog post. Image via Shutterstock. If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big.
THE WAY OF THE WEB | WEDNESDAY, JULY 27, 2011
[Blog] Great journalism – impartial but not neutral?
But all three articles, and hopefully my own, do provide impartiality – Christian is not writing his posts for a news organisation, but for his personal blog, and doesn’t have the editorial restrictions he might have done for a media organisation, but as an experienced and talented media creator, he’s done a great job of sharing his reaction, the background of the people involved, and also leaves us feeling sad about the loss of the two men involved, but inspired by what they had achieved. Journalism: Impartial not Neutral.
SPIN SUCKS | FRIDAY, OCTOBER 22, 2010
[Blog] #FollowFriday: Troy Claus
It might be too early to #FollowFrida y Troy Claus , simply because he started his blog only this week. So follow him on Twitter , subscribe to his new blog , and get to know him…you won’t regret it! But I really like what he’s had to say so far and his business partner IS Danny Brown (at Bonsai Interactive ) so how bad can he be? mean, his latest post is about the Ultimate Fighter, but we’ll forgive him that one for being new. Lots and lots of people talk about how they can relate results back to making money, but Troy walks the walk. And Troy?
SPIN SUCKS | WEDNESDAY, MAY 13, 2015
[Blog] Join Jim Mitchem for a Special Author Q&A Today
First, a reader of his blog, Obsessed with Conformity , I started to stalk him online. By Gini Dietrich I have been a big fan of Jim Mitchem for a long time. We eventually became Facebook friends and the rest, as they say, is history. His writing is raw, authentic, and sometimes very painful, which is extremely difficult to do and keep readers engaged. But he does it better than anyone else I know. Minor King So, when I learned he’d finally published the fiction he’s talked about writing for years, I couldn’t want to get my hands on it. He has two daughters. Who’s Next?
ENGAGE | WEDNESDAY, APRIL 27, 2011
[Blog] Battle of the Brands: How Nothing Sells Itself
Read the blogs they are reading. F rom the CEO running a global corporation to the preteen hustling for loose change with a lemonade stand, anyone who has spent more than 10 minutes in the business world knows one thing for sure: nothing sells itself. It takes hustle. It takes guts. And it takes persistence. But as competition for shelf space in the minds of the consumer intensifies, the line between a “winner” and “loser” brand becomes clearer. And it’s drawn with the blood, sweat, and tears the winning brands are willing to sacrifice in order to get there. But the rules have changed.
SOSHABLE | SUNDAY, SEPTEMBER 9, 2012
[Blog] Google Plus Sucks, So We’re Ditching Our Service
Original article about Google+ posted on Wikimotive’s blog under the title Our Service Sucks, So We’re Throwing It Out! Recently, I called out a couple of vendors for selling a sub par product. thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend, I tore apart every thing we do for our clients – Top to bottom; report after report. You know what I found? Something we sell SUCKS and it is completely UNACCEPTABLE. The unbelievable growth.
JEFF KORHAN | WEDNESDAY, OCTOBER 20, 2010
[Blog] Actions that Engage - Jeff Korhan
Until tomorrow, Jeff Jeff Korhan on October 20, 2010 in Awareness , Blogging , Community , Social Media , Social Media Marketing , Success | Permalink Reblog (0) | | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Actions that Engage : Comments Actions that Engage The reason for taking an action is to achieve a desired result. Until tomorrow, Jeff Tweet Subscribe in a reader See how were connected Start Blogging Today! Actions don't necessarily have to be favorable.
ENGAGING BRAND | MONDAY, SEPTEMBER 15, 2014
[Blog] The Perfect Brand Example for Your Social Media
What are we going to blog about? Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples. Social media marketing is about BEING that example. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? Social Media
THE WAY OF THE WEB | WEDNESDAY, JUNE 30, 2010
[Blog] Google Me – quick thoughts for and against…
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Data knowledge. Does it have to beat Facebook?
CONVERSTATIONS | FRIDAY, DECEMBER 12, 2014
[Blog] 5 Tactics You Will Need to Use in 2015 to Market Your Small Business
In others, it’s standalone and serves as much of a purpose as a lengthy blog post or featured article. Author: James White is a writer for SEO Company Go and blogs in his free time at InfoBros. Written by James White. It’s almost the end of the year, and that means it’s time to amend your marketing strategies to meet all the coming changes. Sure, the world of business is always evolving, and has continued to even over the last year. That said, as we blow through the last few days of 2014, things are most rapidly changing behind the scenes. Marketing
KIKOLANI | MONDAY, JANUARY 7, 2013
[Blog] SEO on the Go
Track Multiple Blogs Using mAnalytics. This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache. There are some big name apps you won’t find on this list, simply because users and reviewers ranked them poorly and they don’t belong on a “best apps” list. Rated 4.6
NOWSOURCING | THURSDAY, JUNE 6, 2013
[Blog] This Week in Infographics #64: Would You Like Cheese With That?
Blog Featured Would you like cheese with that? This week everyone is whining (pun intended). The first infographic takes a look at wine. personally enjoy nothing more than a nice glass of wine and looks like I’m not the only one. This first infographic looks at the numbers behind America’s love of vino. Then we take a look at allergens in the United States. Allergies suck, thats for sure. This infographic highlights the states with the most allergens as well as some tips on how to relieve your allergies. Next up we take a look at kids these days. Toast to Wine.
NOWSOURCING | THURSDAY, MAY 2, 2013
[Blog] This Week in Infographics #59: What The?
Blog Featured Did you know there is actually a mental disorder where people believe they are dead? It’s called Cotard’s Syndrome, and it is a real thing. This first infographic takes a look at Cotard’s Syndrom and four other bizarre mental disorders. The next infographic takes a look at your brain on drugs. One in 10 Americans are addicted to alcohol or other drugs. But how does this happen? This infographic takes a look at how the brain reacts to drugs and addiction. Then, we take a look at how much things have changed since the 1950s. Five Strangest Mental Disorders.
NOWSOURCING | THURSDAY, MARCH 21, 2013
[Blog] This Week in Infographics:
Blog FeaturedThis week we start off by looking at superbugs. The misuse and overuse of antibiotics causes the creation of superbugs. This first infographic provides a deeper look into how we are making harmful bacteria stronger with antibiotics. Next up, we will look at small businesses. Some small businesses thrive, while others flop. This infographic takes a look at the most tried and failed small businesses. Then, we look at the home healthcare system. Home healthcare organizations provide services for individuals who are unable to care for themselves. Superbugs.
THE SOCIAL MEDIA INCUBATOR | FRIDAY, AUGUST 3, 2012
[Blog] Social Media Gets the Gold for the 2012 London Olympics
According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. The numbers are captivating, but how else have the Internet and social media affected the Olympic games? If you’re worried about missing coverage of your favorite Olympic event, think mobile! The delay of the event coverage on TV can be irritating for some, but this is the first time that all of the Olympics are being streamed live online.
KYLE LACY | THURSDAY, MAY 29, 2014
[Blog] We Must Disrupt the Traditional Marketing Model
also wrote about seamless experiences relating to the customer journey on the ExactTarget Marketing Cloud blog. Over the past two and a half years, I’ve spent an inordinate amount of time reviewing, analyzing, writing and presenting content that deals directly with business trends. One of the recurring themes is directly related to the complete dismantling of the traditional marketing organization and business model – the connected customer journey. . We are experiencing a seismic shift in three areas of business related to the customer journey. Trends
MINDJUMPERS | MONDAY, JULY 5, 2010
[Blog] Roskilde Festival is on Foursquare
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Four days of festival and more than 70,000 festival guests leaves the opportunity to do something social – also when it comes to digital media. already had my phone with me, so why not just use a digital version.
MINDJUMPERS | THURSDAY, SEPTEMBER 30, 2010
[Blog] Facebook Marketing Drive Sales | Mindjumpers
blog comments powered by Disqus Posts Comments FOLLOW MINDJUMPERS Top Posts What You Can Learn From H&M’s Use Of Social Media What To Include In a Social Media Policy How Users Engage With Advertising on Facebook Storytelling – A Powerful Tool When Branding Your Organization In Social Media How To Post Effectively on Facebook Why You Need a Blog: Blogs Are The Websites of The Social Media World 4 Ways Social Media Has Changed The Fashion Industry Diesel Kicks Ass With New Campaign! They also express how the marketing efforts on Facebook will make their fan base grow.
KYLE LACY | MONDAY, MAY 17, 2010
[Blog] Your Industry is Holding You Back
They listen to every consultant that posts an article on an industry think tank blog, speaks the language of the car dealer or attends the national conferences. Find someone who practices it and makes their living doing it, not someone who attending a conference or read a blog about it. Chris Theisen is the director of digital communications for Hare Chevrolet the “Oldest Transportation Company in America Chris believes in the power of engaging current and future customers via new digital media, and uses it on a daily basis. Sherwin-Williams specializes in selling paint.
JACOB MORGAN | TUESDAY, AUGUST 20, 2013
[Blog] Introducing TheFutureWorkplace.com
You will the icons representing each one of these areas next to each blog post and on the top of the website. also wanted to make the content more consumable so in addition to including the usual social icons for each blog I’m also making it easier for the posts to be printed, emailed, or viewed on a kindle device. For the past few months Connie and I have been working on a few big things. This new site is one of them. There are a few key things to point out about this new site. The site has also been optimized for mobile. Inclusion of my Forbes column in the sidebar.
TWIST IMAGE | WEDNESDAY, NOVEMBER 21, 2012
[Blog] In The Trust Economy, Marketers Are Bankrupt
He sent me an email asking for feedback on his recent blog post, 70% of CEOs have lost Trust in Marketers. The topic was worthy of much more than a blog comment). It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept. It's a tough report to read.
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Blog] This Week in Digital Strategy 3.7.14
This week our AVP of Practice Development, Brett Borgeson wrote a great blog article about how companies that are making investments in analytics are seeing huge returns. Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights. This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. are around digital media 11 hours a day. Finally, we discuss how Arby's generated a long-lasting social media buzz.
DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
[Blog] How Social Media Marketing is Driving Big Businesses
To cash in on this growing opportunity, according to a new study by the University of Massachusetts at Dartmouth 2 , 73% of all Fortune 500 companies used Twitter, 66% had a Corporate Facebook page and 28% had a public facing blog in 2012. At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. According to a recent study done by comScore 1 , social networking is ranked as the most popular content category for worldwide engagement, reaching more than 85% of the population in 41 out of 43 major countries that were surveyed.
GEOFF LIVINGSTON | TUESDAY, AUGUST 9, 2011
[Blog] Listen to the Fifth Estate for Free
In addition to making the book available for free, the next few weeks include three live virtual appearances: Danny Brown’s blog this Thursday at 12 EST for a live chat. The first two promise to be wonky and fun ( see video on Danny’s blog ), and the latter webinar should help folks get down to brass tacks. In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted , completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes.
WISDOM LONDON | MONDAY, AUGUST 23, 2010
[Blog] A Series of Experiments in Social Media
Leave a Reply Cancel reply Blog at WordPress.com. Wisdom London Creative Communications is our world… « Gah! We’ve #hijackedthehashtags! Experiments in Social Media Number 1: How to Win Friends » A Series of Experiments in Social Media We all know that social media is powerful. But just how powerful is it? Over the coming months here at Wisdom London , I’ll be grabbing my notebook and donning my khakis – not forgetting my pith helmet – to conduct a few of my own Experiments in Social Media, all in the name of science. hope you’re ready. Crikey!
PROBLOGGER | SUNDAY, MARCH 29, 2015
[Blog] Editing for People Who Love to Write… Too Much
Especially online, when blogs are creative outlets, and there are no restraints or word counts. “In one day, a month’s worth of blog posts were written by me.” ” Sounds so much better (and uses less words and has more of an effect on the reader) if it’s written: “I wrote a month’s worth of blog posts in one day.” Set yourself a cutoff, and remember – blogging gives you the gift of updating your post after publication if you really feel it needs it. Crucial Tips for Self-Editing Your Blog Posts. Well done!
BRASS TACK THINKING | TUESDAY, AUGUST 24, 2010
[Blog] Help Me Support Make-A-Wish Foundation
link] Training Day | Reluctantretiree's Blog [.] blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution. And we believe the content is solid, but more importantly, we wanted to do something of value with the voting process. The strength, resolve, and courage of these kids is utterly inspiring.
SPIN SUCKS | THURSDAY, AUGUST 19, 2010
[Blog] Using Social Media At Camp: A Question from a Five Year Old
Perhaps they can create a website or blog for campers and parents to post photos, questions, updates on what’s happening, etc. My 7-year-old niece started her own blog recently. Create a blog and tell us all about what you’re doing. actually love the idea of being able to share information on a family blog. I may see if my siblings want to do that. The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Blog Roll Book Rec. She asks me a question about using social media at camp. Have something to add? Leave a comment! GO KU!!
BRASS TACK THINKING | TUESDAY, SEPTEMBER 13, 2011
wrote this on the USV blog today: Sometimes you end up loving something you don't want to. Billy has the news up on the turntable blog. We finally got around to announcing our investment in Turntable.fm. When turntable.fm launched, I wanted to avoid it. There was the Facebook login button that I didn't want to use. There was another music service I didn't want to add to my already-exhaustive collection. Seth got the first one from me in 1996 I believe, and they got the most recent one from me less than a year ago. homecoming of sorts.
SOCIALNOMICS | SUNDAY, NOVEMBER 6, 2011
[Blog] Three Secrets to Social Media Success
I’ve had the opportunity to a do lot of public speaking lately and it’s something I really enjoy. I’d highly recommend it for dozens of reason but that’s for another blog. The audiences I speak to are diverse and in the business community. Many times there are a lot of senior leadership (CEOs, CMOs, and even Chief People Officers) in attendance. They all are asking “what exactly is social media and how does it relate to my business”. To clarify, these companies are not “business to consumer” type of companies but rather “business to business or B2B” companies. Stories are powerful.
SOCIALFISH | SUNDAY, OCTOBER 7, 2012
[Blog] Marketing In the Round – Q&A Part 3 – Build the Case, Get Buy-in
The final blog post in the series of three about Marketing in the Round , written by Geoff Livingston and me. Three blog posts. Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. She also is the lead blogger at Spin Sucks and, of course, co-author of Marketing in the Round with Geoff Livingston. This is the first of three follow-up posts related to the awesome Marketing in the Round Think Tank webinar that Gini presented for us as part of our Think Tank Summer Series. Get the recording here. Either way, be patient.
GET SOCIAL PR | WEDNESDAY, JUNE 27, 2012
[Blog] Hello world!
Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Share and Enjoy. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS
SCOTT GOULD | THURSDAY, MARCH 11, 2010
[Blog] Developing Social Media Strategy
It’s funny – everyone wants to hire the famous bloggers, but they don’t even know what successes they’ve had, other than a successful blog. This thought comes from Scott Gould 's thinking blog for thinking people. I’m speaking at Like Minds Immersive on Thursday 18th March in London on the subject of “ Developing Social Media Strategy “, with one of the stars from Like Minds 2010, James Whatley. You can read more about it and book yourself in on the Immersive site , but I just wanted to share a few thoughts on why this is needed.
CONVINCE & CONVERT | MONDAY, DECEMBER 1, 2014
[Blog] How to Use Predictive Content Analytics
For example, here are the possible topics I considered for the blog post you are now reading, and the Inbound Writer scores for each: 69 – Predictive Analytics for Content. If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content to address each persona. That was a real eye-opener for me.
SOCIAL MEDIA STRATEGERY | TUESDAY, DECEMBER 30, 2008
[Blog] My Social Media Resolutions for 2009
Blog more often – I know, I know, this is always on everyone’s social media “to-do list. When I started this blog back in October, I had one goal – to give me an external “home base from which I could become a part of the social media and government conversation. My goal for 2009 is to build on this humble base and collaborate with all of you in bringing social media to our government. Spend at least one hour each day reading about social media - I’m not sure when it happened, but reading, whether it’s blogs, books, newspapers, etc.,
SOSHABLE | WEDNESDAY, JANUARY 1, 2014
[Blog] The Social Media Resolution
Read some blog posts. Let’s keep this one short and sweet. If you run a business, you fall into one of four categories: Those who are using social media and seeing mixed or minimal results. Those who have used social media in the past and stopped because they saw mixed or minimal results. Those who have never really bought into social media. Those who are killing it on social media. Despite the vast nature of social media, there is still a finite amount of room on news feeds, Twitter streams, and other visible portions of social media for businesses. That was actually okay in 2012.
PROBLOGGER | TUESDAY, MARCH 25, 2014
[Blog] The Stephen King Drawer Method for Writing Better Copy
When I began blogging, and had no editor or filter to pass through before I published my work, I still would read back over my work with a sharp eye to tidy it up a bit before launching it into cyberspace. But what about blogging? The nature of blogging and journalism means you’re usually in a rush to get your content in the hands of readers while it is still relevant. Now, obviously there are small differences between a behemoth fiction manuscript and your blog post. Your blog might be personal, and your words an extension of yourself. They just weren’t.
TWIST IMAGE | TUESDAY, SEPTEMBER 11, 2012
[Blog] Quirky Turns Us All Into Sharks And Dragons
According to The New York Times ' Dealbook blog post, Quirky Gets Backing From Andreessen Horowitz and Kleiner Perkins , the individual that came up with the Pivot Power's tagline ("Flex Your Power" ) is bound to earn more than $50,000 this year for that one part alone (and yes, royalties are paid in perpetuity). dealbook blog. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? ideation.
LIBRARYCLIPS.BLOGSOME.COM | SUNDAY, SEPTEMBER 13, 2009
[Blog] Community of Practice for Facilitators : pilot, adoption and participation
Create a stickiness factor so people return (frequent blog posts, a communal wikipedia). - are you appealing to all members. Whenever something happens, blog about it. Push sharing in a pull system. • I had a scenario of a CoP facilitator emailing a link to a few people. - I suggested using the blog otherwise it sends the wrong signal (kind of like a parent telling their kids off for something they do themselves). - if their intended audience aren’t subscribers of the blog, they can create the blog post, then send them the link. Peter Bregman. Frequency.
GEOFF LIVINGSTON | TUESDAY, MARCH 19, 2013
[Blog] Actors and Directors
Personally, I enjoy the fact that this blog is still ad free, independent, and not necessarily tied to anything other than my personal business. If you listen to conversations about online power — at least those supported by bloggers — strength centers on the individual voice. Yet, now that big money has arrived online, the solitary influential voice represents a role player in the interwebs ecosystem. Let’s use a metaphor to illustrate this point: Hollywood and its power structure of actors, directors and producers. Individual voices represent actors. We know this.
SPIN SUCKS | FRIDAY, AUGUST 19, 2011
[Blog] Gin and Topics: Latkes, Drugs, and Swear Words
This first came to my attention on Justin Goldsborough’s blog and it can have significant effect in the pharma industry. Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. know. *I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. Put in your requests for the country you’d like to control soon! First come, first served. Here you go… 5.
CREATIVE RAMBLINGS | WEDNESDAY, JULY 11, 2012
[Blog] Social media news: Facebook, Google Plus, Pinterest and Twitter
“In the coming weeks, we are launching the App Center to users in Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey,” says Drew Hoskins on the Facebook Developers Blog. Social media news: Facebook, Google Plus, Pinterest and Twitter was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. Here is a quick roundup of the latest happenings in the social media world. Facebook Facebook is one step closer to making its App Center available to worldwide audiences. ” Read more at Examiner.com.
SMALL BUSINESS MAVERICKS | WEDNESDAY, APRIL 11, 2012
[Blog] Why Must You Have A Presence On The Web?
And I’m not talking about spam or get rich sites, or mom and dad blogs here. I am talking about legitimate businesses that have a physical bricks and mortar business, and there are plenty in almost every town in the country. I hate to say it, but there are tens of thousands of websites that are really just taking up valuable space. Why do they take up valuable space? Why pay for hosting, a domain name, and perhaps even website design? Now don’t get me wrong, I agree that most businesses do need an online presence , however, it does need to be more than just a basic website.
PROBLOGGER | WEDNESDAY, NOVEMBER 10, 2010
[Blog] How to Increase Affiliate Income by Hitting the Affiliate Marketing Sweet Spot
At BlogWorld Expo this year, I presented some tips on affiliate marketing in one of the sessions I ran on monetizing blogs. Let me give you an example of an affiliate promotion on a blog that I saw recently where there was no sweet spot. Missing the mark. I won’t reveal the blog because I don’t want to embarrass the blogger but the blog’s topic was beauty and fashion. Product – The product being promoted on the blog was my 31 Days to Build a Better Blog ebook. 10 Tips for Using Affiliate Programs on your Blog.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 15, 2013
[Blog] Top 10 Content Marketing Ideas for 2013
Double the number of email subscribers to your blog. Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. I was inspired by a post my friend Joe Pulizzi wrote, 42 Content Marketing Ideas for 2013. Thanks Joe for the inspiration! Top 10 things I’m going to try to do this year to have better content: Less content will mean more impact - make content more meaningful. Find at least 3 other thought leaders in your company - build them into your plan.
CONVERSTATIONS | THURSDAY, JANUARY 29, 2015
[Blog] 4 Ways to Use Technology to Your Advantage
Other forms of digital marketing, such as sharing photos on social sites and blogging, can provide similar leverage for more efficient marketing as well. Guest Post Submission. On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Typical time-wasting culprits include website management, tech support, printing, marketing, shipping, credit card processing, payroll, human resources and legal assistance. Digitize Your Marketing. Small Business
CONVERSTATIONS | FRIDAY, SEPTEMBER 12, 2014
[Blog] Best Practices for Your Online Business and E-commerce
Related Stories 5 Ways to Make Your Startup Attractive for Social Media Engagement 4 Simple Steps to Help You Improve Your Marketing Strategy The Customers Love Cheese 13 ½ Business Blogging Tips to Effortlessly Impress Your Readers and Skyrocket Your Sales. Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. The website needs to be able to scale down to smartphone display sizes in order to be the most efficient. Consider leaving a comment!
DEVELOP SOCIALLY | THURSDAY, JUNE 2, 2011
[Blog] Really, Thats Your Exuse?
If you feel a good tool for you is full on blog, I think the two best platforms for blogging are wordpress.com and blogger.com, because they are so easy to use, again both are free! 2. Sometime ago, I had a great talk with a friend about his organization using Social Media. We both came to the conclusion “if they are not using” they are about to be left behind, because the bus is about to leave the station. Later in the day I had the thought that I was way off base. The question should not be: “ Should we be using Social Media?” Expense. Not true! Its true!
MYRLAND MARKETING | MONDAY, SEPTEMBER 23, 2013
[Blog] Firm Leaders: Are You Social?
Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann , President and Founder of the web agency Domain7 , and a contributor to the HootSource Blog. It takes seconds to hit the “Share” button when we see an update from a contact, hit RT (ReTweet) and add a few words when we see an important news item on Twitter, to use one of the Social sharing icons on a client’s blog post to share it with your online community, etc. I It was called The Social Executive: Are You A Social CEO? ” Automatic Otto. ” Engaged Edward.
STAY N' ALIVE | TUESDAY, OCTOBER 30, 2012
[Blog] Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
If I were Microsoft, each member of the Press would have a Surface, pre-populated with their favorite writing tools (something Microsoft is really good at), and they'd all have their Surfaces open writing their blog posts. Most of these "surfaces" are running OS X. When it comes to technology, I love going to developer conferences to meet people, see the people building the platforms I'm studying, and overall understand the best ways to integrate technology for the people I work with on a day-to-day basis. Let's start with the Press section at today's Keynote. I was surrounded by Macs!
TWIST IMAGE | TUESDAY, NOVEMBER 1, 2011
[Blog] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
" You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. To push this inequity even further, if you look at the comments in Herman's Blog post, Jon Steinberg (the President of BuzzFeed ), points to a flickr photo of another staggering statistic: 75% of all advertising spend is controlled by three advertising networks: WPP , Omnicom , Publicis and Interpublic. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. From a content perspective, it's hard to argue that it hasn't.
CONVINCE & CONVERT | TUESDAY, JANUARY 28, 2014
[Blog] Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
So we slowed down and spent time really engaging with the blogs to learn more about the people behind them. Mary explained, “these are basic but incredibly important and quite frankly, there are a dozen poorly-written blogs to every good one. She spends a lot of time each day reading blogs that are related to outdoor cooking, barbecue, tailgating, etc. After following the blogs for a while, Mary sends an initial email that introduces Char-Broil and their All-Star program. So I created one. Naturally, I wanted to know more. but there is plenty to learn here. Enjoy!
GEOFF LIVINGSTON | MONDAY, FEBRUARY 10, 2014
[Blog] The Quality Boom
While most folks are nice to me and compliment my photography, I need the basic fundamentals to transcend from the periodic brilliant shot to consistantly decent photography. I can use these photos in my own work (as I frequently do with blog posts). Strong professional writers, photographers and videographers should be thrilled. Content and social network noise increasingly impact online success, making quality an increasingly necessary component to succeed. That means experienced professional producers will be in demand. Consider the rise of new markets for quality stories.
SOCIAL WAYNE | THURSDAY, AUGUST 5, 2010
[Blog] 23 location-based terms every marketing agency and business should know
For some it will be in the from of their marketing agency, for others blogs, consultants, coworkers and/or their customers. Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Sadly, I believe that is half-way true. Latitude and Longitude.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
[Blog] Tips to Optimize Conversion of Online Forms
As I wrote once before on one of my blogs: online forms are like ‘dating’. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire life cycle of the digital client and prospect. From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential.
CONVINCE & CONVERT | SUNDAY, JULY 28, 2013
[Blog] BBQ Ribs Can Teach You a Lot About Content Marketing
It’s not a blog or a Facebook page or a YouTube channel. There is tremendous market research potential in this level of engagement, and as Sterling has written on his blog : “I want to get as close to my customer as possible, so I can smell their breath. Sterling Ball is the president and CEO of Ernie Ball , one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball. But But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it.
FRESHNETWORKS | THURSDAY, FEBRUARY 18, 2010
[Blog] Social media in not-for-profits and membership organisations: Notes from the FreshNetworks breakfast briefing
There were lots of interesting perspectives and too many to write all in this blog post. A big thank you to all the people that attended there were some great discussions and insight from lots of different organisations and another big thank you to the speakers involved. So the first FreshNetworks breakfast briefing has just finished and we had some great insights into how not for profit organisations (NFP’s) can use social media for strengthening their membership offering. Breast Cancer Care Case Study. There were some key messages that resonated from his presentation, these were: 1.
WAXING UNLYRICAL | TUESDAY, FEBRUARY 7, 2012
[Blog] Are You Using Social Media to Talk to Yourself?
Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog. Of all the people you follow on Twitter what percentage have interests or values different than your own? recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. It’s a big deal here). One of the key messages of her lecture was that – in her experience – social media tends to narrow people’s perspective, not widen it.
BILL HARTZER | TUESDAY, AUGUST 4, 2009
[Blog] The 11 Types of Alexa Hot URLs and How to Get There
The Mainstream Blog. There are three mainstream blogs that seem to always have something on the Alexa Hot URLs list, at least once a day: TechCrunch , Mashable , and Huffington Post. Some blog posts and whiny rants might even last a day on the Alexa Hot URLs list. The Unknown Blogger’s Blog Post. I’m only calling these bloggers “unknown because they just haven’t hit the mainstream blogging list yet. Examples – It’s great blog posts like this and this and this one that make it to the Alexa Hot URLs. Sports News.
PROACTIVE REPORT | MONDAY, JULY 11, 2011
[Blog] Google+, Google Apps and Your Social Graph
Google+ product manager Christian Oestlien says, “The business experience Google is creating should far exceed the consumer profile in terms of its usefulness to businesses.. G+ is still in the crawl before you walk stage, but there is a apparently a hive of activity in the background as Google throws resources at G+ to incorporate apps like Blogger and Picasa, which are being renamed Google Blogs and Google Photos. One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Ways to Use Google Apps.
SOCIALNOMICS | FRIDAY, AUGUST 21, 2015
[Blog] Today’s Biz and Buzz
IMAGINE YOUR REALITY | TUESDAY, JUNE 14, 2011
[Blog] The ripoff of airport wifi
I’m at the Norfolk airport and I wanted to get online, check email, and write blog entries, like this one I’m typing in MS Word on my computer. I go to logon and what I find out is I need to pay for wifi access through Boingo at this airport, and when I look at the terms for signing up, it turns out that if I pay for 24 hour access ($6.95), it only applies to this location, and that I’ll need to pay additional fees if I want to login at another location ($7.95 per location in the U.S. after the initial payment, more if its an international location). Tweet.
PROBLOGGER | MONDAY, JUNE 30, 2014
[Blog] Partnering With Brands Theme Week: Advertising 101
You’ve started your blog, put in many long hours into nurturing it, growing it and building a following. highly recommend utilizing the following ad sizes on your blog, as they are the most standard, and will benefit you in you the long run when starting to monetize your site: 728×90 (Leaderboard). As shown in the example above, the 728×90 performs best, and is most aesthetically pleasing, when situated at the top of the page, either centered over the content or flush left. You can also utilize this Leaderboard unit in the middle or bottom of your blog posts.
CONVINCE & CONVERT | TUESDAY, MARCH 26, 2013
[Blog] Busting Facebook’s Most Widespread Myth
This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. The real difference between the reach of fans (below) and organic reach is that the latter include views of people that are not fans of the page but have directly accessed your page or seen its content in a widget (for example, a “like box” on your site or blog). For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Are you closer to 2% or 47%? Fan Reach.
GET SOCIAL PR | MONDAY, APRIL 18, 2011
[Blog] Content Marketing: How Do You Use Content
Attracts relevant traffiic to your landing page, blog or website. In a PR Newswire study released today, businesses are using content to … Increase sales. Differentiate brands and impact perceived value. Educate new employees about products and services. Gain more advertising pages. Use as incentives for webinar participation. Content can be a powerful tool to drive conversion and sales. There are several benefits to content marketing. It … Costs less than traditional marketing. Has a longer shelf life and can be re-purposed. Builds credibility and thought leadership.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 23, 2008
[Blog] JOLT - Journal of Online Learning and Teaching
Both wikis and blogs (short for ?web While a blog allows its users to comment on. Blogs are online journals organized chronologically. left contains links to student rosters, class blogs. With a class wiki, blog, and Blackboard site, it was hard for me to keep track of what. class blog served as the place for students to post. about HTML since I can use a blog or a wiki to put. applications (blogs, wikis, and Facebook, for. post information on the class wiki or blog because. semester by blogging on the question ?What In its.
SOSHABLE | THURSDAY, NOVEMBER 29, 2012
[Blog] It’s the People behind the Numbers on Social Media That Matter Most
Read more Social Media News on the Soshable Blog. You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. You feel like you’ve finally reached your goal and can remove this task off your list of things to do. What does?
SMALL BUSINESS MAVERICKS | SUNDAY, MARCH 20, 2011
[Blog] Are You Getting Bad Real Estate SEO Advice?
But for SEO, I wouldn’t recommend it. I’d rather see you start a blog or list your website in local directories. like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. Worse, it’s something that too many people overdo and get wrong. A lot of real estate agents dropping links on each other’s blogs only adds to the perception that the entire industry is one big spam-fest. About Us What’s a Maverick?
DREW'S MARKETING MINUTE | MONDAY, NOVEMBER 14, 2011
[Blog] How do you sell what no one wants to buy?
Kick off a series of blog posts or post card tips that talk about how to remove tough stains like blood. How do you market stuff no one wants? Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches. But in most cases, while it may not be sexy to many — someone really wants it. But how do you sell something that no one has any enthusiasm or interest in buying? You know, things like… funeral services, trauma clean up or bankruptcy law services. Sooner or later — you’re a necessity.
STAY N' ALIVE | MONDAY, MAY 13, 2013
[Blog] On My Own Again - I'm Back in the Saddle
Blogging! miss updating this blog regularly! When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. I had been on my own for several years at that point and really enjoyed my independence. I had no idea I''d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. What will I be focusing on now? Youtube.