STEPHEN P SMITH | SATURDAY, DECEMBER 29, 2012
[Blog] Goodbye 2012, Hello 2013
Any blog posts that get published here will continue to arrive as they always have. It’s that time of year again, time to think about goals and plans and accomplishments for the coming year. learned a couple of important lessons this year, one of which is that it is so very important to follow your passions! experimented with quite a few things this year, some worked, some didn’t, but I learned quite a bit and am ready to put some of those lessons to use in making 2013 a banner year. For example, one of the big lessons had to do with getting people involved in a community.
NOWSOURCING | FRIDAY, DECEMBER 28, 2012
[Blog] This Week in Infographics: STD’s, Social Media, and Doctors. Oh My!
Blog Featured 2012 advertising doctors health mobile search Social Media STDsThis week we start of by taking a look at the state of social media in 2012. With the year coming to an end, it’s cool to look back at some of the milestones in social media. This infographic highlights important events in social media throughout 2012. Next up we take a peak into the mind of a doctor. Have you ever wondered what a doctor thinks about? They are usually very stressed and have a lot on their plate. This infographic gives you an idea of some of the concerns and worries that doctors have.
FEVER BEE | THURSDAY, DECEMBER 27, 2012
[Blog] A Quick Review of 2012
6) The Blog. The blog readership has increased. By RSS subscribers, it seem to be the most popular blog dedicated to the topic of online communities. The blog will continue to provide practical advice for growing thriving communities. If you've been asleep for the last year, this is what you've missed: 1) FeverBee grows. The community space continues to grow and FeverBee along with it. The team has grown, the services we provide have also expanded. We were thrilled to publish our first proper book, Buzzing Communities, this year.
PR AT SUNRISE | THURSDAY, DECEMBER 27, 2012
[Blog] PR at Sunset – Time to say goodbye
I started this blog on New Year’s Day in 2010, so I figured it’s only appropriate that nearly three years later I let you all know that the sun will no longer rise with new articles from this site. When I decided to create PR at Sunrise, I did so for three reasons: 1) To learn more about blogging firsthand; 2) To help educate others in the industry, especially new graduates, and to learn from other PR and social leaders who are a lot smarter than I am; 3) To practice what I preach. This attention and recognition the blog was receiving was amazing.
ARI HERZOG | WEDNESDAY, DECEMBER 26, 2012
[Blog] The Purpose of Twitter
Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. When he's not blogging, Ari helps brands improve their digital media marketing. instantly smiled at the metaphor and began attributing him in my digital marketing courses. tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. would not expect anyone to notice I stopped tweeting. ariherzog. Got a question?
ABSOLUTE PA | FRIDAY, DECEMBER 14, 2012
[Blog] Alicia Cowan Travels: Social media workshop in beautiful Paris
An in-depth look at blogging. There was plenty of interactive learning too with tasks that included writing blog posts and a team assignment to create a social media campaign. This year, I’ve been teaching at Sup de Pub in London. The advertising and communications industry arm of INSEEC – one of the leading French graduate business schools. I’ve been teaching English speaking French post grads students two classes: Social Networking and Optimising Digital Marketing Performance (how to test and measure your online marketing). The importance of community.
PWB MARKETING BLOG | MONDAY, DECEMBER 12, 2011
[Blog] Is Using Klout Right for You and Your Business?
As an individual Klout was tracking my personal relationships and not necessarily my business relationships; I network a lot and can pretty clearly indicate the potential clients I have spoken to as a result of my Tweeting, blogging or being on Facebook. blog for clients, I have my own blog, my blog has its own Facebook page, however Klout was pulling information from my personal social media accounts instead of from where I truly wanted to consider my influence over others – From my actual work. Go stopped using it. and what the influence of your network is.
THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, DECEMBER 19, 2012
[Blog] Is Your Marketing Plan Integrated?
But do you need a blog, social media, search engine optimization, or e-mail marketing? It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. The first wave of Internet marketing was largely new startups and gutsy entrepreneurs experimenting with how to position their businesses online. Today, however, all marketing wisdom gathered through the ages has changed. Possibly. Every company is different.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 18, 2012
[Blog] Effective Online Marketing Requires Time
Here are a few online marketing activities you should consider as a small business: Part-time blogging (2-3 days per week). Guest blogging. It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month. That doesn’t mean you should give up. You have a smaller budget, but that just means you have to get creative.
DIGITAL VOICES | FRIDAY, DECEMBER 14, 2012
[Blog] HTML5 – an Awesome Option for Cross-Platform App Development
The <section> tag is used to create different sections within the page and the <article> tag can contain a blog post, news post, comment etc. A <section> can contain many <article> elements and an <article> element can contain many <section> elements. I recently had the opportunity to implement an app for a client using HTML5. Since I first began working with HTML5 I was impressed with its rich functionality. The <Video> Tag. Embedding videos on a website is now much easier in HTML5 than it was in previous versions of HTML.
BLOGGER XPERTISE | MONDAY, MARCH 12, 2012
[Blog] Tip: Better titles for your article posts and pages : Blogger Xpertise
Register to join us on November 16 at 2:00pm EST. Search This Blog. Tip: Adding a submission form to your blog. Name of blog. Blog URL. Relation to blog [select] Owner Developer Contributor Fan Contact email What makes it special? Blog Archive. Blog Archive. One of the simplest ways you can improve your Blogger sites search engine optimization (SEO), but also the way that bookmarks display for your users is to change the way the Title of your blog is handled. Blogger Xpertise. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air.
BLOGGER XPERTISE | MONDAY, JUNE 4, 2012
[Blog] Question: Need help moving from Wordpress to. - Blogger Xpertise
Register to join us on November 16 at 2:00pm EST. Search This Blog. Tip: Adding a submission form to your blog. Name of blog. Blog URL. Relation to blog [select] Owner Developer Contributor Fan Contact email What makes it special? Blog Archive. Blog Archive. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts.
BLOGGER XPERTISE | FRIDAY, SEPTEMBER 28, 2012
[Blog] Tip: Updated way to remove the Blogger Navbar : Blogger Xpertise
Register to join us on November 16 at 2:00pm EST. Search This Blog. Tip: Adding a submission form to your blog. Name of blog. Blog URL. Relation to blog [select] Owner Developer Contributor Fan Contact email What makes it special? Blog Archive. Blog Archive. When you find that you are logged out of your blog you'll need a way to get back into your dashboard. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Templates.
BLOGGER XPERTISE | MONDAY, NOVEMBER 5, 2012
[Blog] Featured Blogger Site: Our own Confluent Forms LLC! : Blogger.
Register to join us on November 16 at 2:00pm EST. Search This Blog. Tip: Adding a submission form to your blog. Name of blog. Blog URL. Relation to blog [select] Owner Developer Contributor Fan Contact email What makes it special? Blog Archive. Blog Archive. Up until today we maintained two websites, a WWW site (1 page) that was self-hosted, and a BLOG site that was a Blogger site. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Posts.
NOWSOURCING | THURSDAY, DECEMBER 13, 2012
[Blog] This Week in Infographics: Dolla Dolla Bills Ya’ll
Blog FeaturedThis week we start of with the psychology of cults and marketing. You may have a friend or have met someone who only has high praises for Apple. And they are not the only one, this may be the reason why others believe Apple lovers are part of a cult. For years, cults have implemented very specific tactics to get people to join, and marketers aren’t that different. This infographic provides a deeper look into how cults and marketing are more similar than you might think. Next up we look at counterfeiting. Counterfeiting is a bigger problem than you might think.
FEVER BEE | WEDNESDAY, DECEMBER 12, 2012
[Blog] What Should The Behaviour Be?
Last week, I wrote a guest post for Patrick O'Keefe's terrific blog. It explained how to shape the behaviour of members in a community. It didn’t cover what the behaviour should be. Too often, we begin writing rules with a pre-determined idea of what the behaviour in the community should be. Instead we should look to see what behaviour members want in a community and where that behavior is conducive to a successful community. For example, should members be allowed to talk about their pets? reviewing/critiquing each other's work).
PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
[Blog] B2B Social Media Fact or Fiction
Thanks to Hubspot for the “ tweet this “ blog post inspiration. FACT] B2B companies that blog generate 67% more leads/month than those who do not. FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot. FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. . TWEET THIS. TWEET THIS. TWEET THIS.
PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
[Blog] 5 Tips to Manage Your Social Media Streams
Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Many For one thing, consider that each has a limit to what can be said: Facebook status updates have 420 characters, Twitter allows 140 characters per tweet, and blog posts are typically have 300-1000 words. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” Many businesses out there are challenged by this juggling act!
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 12, 2012
[Blog] Why Are You Chasing Algorithms?
That makes it really difficult to optimize any particular blog post for the perfect algorithmic criterion. Search engine optimization has a bright side and a dark side. The dark side often involves chasing algorithms, as if they have the power to save. You might as well be a dog chasing parked cars. It’s not that search engine algorithms have no power. They do. Their power lies in their ability to deliver relevant content to searchers. For the search engine marketer, their power lies in their ability to deliver your content to the right searchers. It’s a fine one.
STEPHEN P SMITH | TUESDAY, DECEMBER 11, 2012
[Blog] iOS App for Online Reading
The NuffnangX App is a specialized platform that lets users read and follow their favorite blog content and authors, as well as find new content. The app also takes the blog consumption experience to a new level by “speeding up” the process to account for mobile user preferences. Most blog visitors still use a PC or Mac for reading, with only around 1% of visits coming from mobile devices according to NuffnangX’s internal research. The recommendations feature will become more robust as more users rate and review blogs. NuffnangX iOS App Summary, Review & Guide.
PWB MARKETING BLOG | THURSDAY, MARCH 31, 2011
[Blog] Hot off the Press
As a bonus of being built on a blog platform, you have a web site optimized for search spiders AND viewing on mobile devices. Everyone knows that the web is the place to go to find a business. Any client that comes to us knows that to have legitimacy for their business, they’ree going to need a web site that looks professional and stands out in order to get them noticed on the web. Some clients have a generous budget and want us handle their sites from concept to completion and beyond. Most understand that to deliver value and drive traffic, regular content updates are needed.
PWB MARKETING BLOG | FRIDAY, APRIL 15, 2011
[Blog] Did you notice the rules of marketing have changed?
” If you feel like you’d like to do some catch-up on understanding all these changes and how they should impact your marketing thinking, I recommend a couple of books: Inbound Marketing, Get Found using Google, Social Media and Blogs , by Brian Halligan and Darmesh Shah. If you’re like many of us who have been around for a while (I’m pushing four decades as a marketer), you’ve noticed that the old standbys aren’t working as well as they used to. Somewhere along the line, the web changed things. This old school style of marketing still works.
SOCIALNOMICS | MONDAY, DECEMBER 10, 2012
[Blog] Doesn’t It Really Pay to Find the Right Payroll Provider?
If they offer links to payroll blogging information (either written by them or others in the industry) and/or payroll videos, that is good too. What is your greatest fear running a small business in today’s world? For some business owners, it can be not meeting customer needs. Others, meantime, may fear that they do not have enough funds in place should a rainy day arrive. Still others worry about being squeezed out by the bigger chains. As too many small business owners have discovered over time, not meeting the payroll needs of employees can quickly lead to an unhappy office.
DIGITAL DIVA | MONDAY, DECEMBER 10, 2012
[Blog] The 5:2 diet - an update
I talked about starting the 5:2 diet last week. I was a bit worried that no sooner than I click ‘publish’ on my blog post, I’d cave in… but I’m still going! Woo hoo! I’m on my third ‘fast’ day now and it’s def. getting easier. Don’t get me wrong, I really don’t enjoy the feeling of hunger… but I’m finding it easier to do with each time. I’m not finding I want to pig out the day after either. Time with tell what it does for my waistline. 5:2 diet food weight loss
SMALL BUSINESS MAVERICKS | MONDAY, DECEMBER 10, 2012
[Blog] Don’t Let Google Crawl Your Tags
What happens is you write a blog post, categorize it in one or two categories, then give it five to ten tags. Google crawls the blog post, each category, and each tag. What you want is for your blog posts and pages to be indexed. Blogging for Small Business categories CMS duplicate content google tags wordpressDuplicate content has become a bigger problem for many small business owners and webmasters in the last couple of years. Don’t do that. Then it starts indexing them. Google crawls and indexes the pages.
PWB MARKETING BLOG | MONDAY, DECEMBER 13, 2010
[Blog] Power(less) Point
This was a good reminder of a blog topic – effective use of PowerPoint. I sat through not one, but TWO genuinely awful presentations from good companies with solid products this week. As a former college speech instructor, I would remind you that PowerPoint is a tool, it isn’t your presentation. good presentation tells a story, has a structure, and is SUPPORTED by a presentation tool like PowerPoint. Bad structure = bad presentation. The world’s best PowerPoint can’t make up for a poorly constructed presentation structure. Maximum. People like pictures. Be Brief.
PWB MARKETING BLOG | THURSDAY, JANUARY 27, 2011
[Blog] Five Tips in Choosing a Perfect Domain Name
Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. For most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. It’s fairly inexpensive and straightforward to purchase one. The challenge really is coming up with a domain that is memorable and appropriate for your business and brand. Avoid hypens. Hypens make it harder to verbally share your domain name. Shorter is better. Make it easy to spell.
NOWSOURCING | THURSDAY, DECEMBER 6, 2012
[Blog] This Week in Infographics: Do You Want to Live Forever?
Blog FeaturedThis week I don’t have a specific theme, however I do start by asking you an interesting question. Do you want to live forever? mean think about it. If you could really be immortal, would you want to be? With all the advancements in medicine we are living longer, and some may wonder if we should even be messing with the nature of it all. This first infographic takes a look at how we age and even ways to live your life to the fullest. Next up we take a look at football, but not real football, more like digital football. know I do. Who Wants to Live Forever?
MOBILEGROOVE | THURSDAY, DECEMBER 6, 2012
[Blog] Mobile Payments: Separating The Hype From The Reality
Read more about mobile payment definitions and forecasts on the Optism blog. You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, this term has been overtaken by both “mobile payments” and “mobile shopping.” That is a pretty big margin of error. About Lisa. Related articles.
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 6, 2012
[Blog] Optimizing Your Facebook Brand Page
Create social media backlinks – Create backlinks to your branded Facebook page from your blog, your LinkedIn account, and other community profile pages. I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? It’s true. And there is no better time than now for learning how to do it. Here are 5 ways you can optimize your Facebook brand page for search. Brand page name and title – What do you call your page? That branded page name will also serve as your keyword title.
STEPHEN P SMITH | WEDNESDAY, DECEMBER 5, 2012
[Blog] Rejection vs Creativity
There is a great article at the Behance 99U blog: How Rejection Breeds Creativity :: Tips :: 99U. In a series of experiments, researchers led by Sharon Kim of Johns Hopkins University sought to examine the impact of rejection on individuals’ creative output. In the first experiment, participants were given a series of personality questions and told they would be considered for participation in several group exercises in the future. Rejection happens and, when it does, how we respond to it matters. gold; goldfish, gold mine, gold rush). Productivity Behance creativity rejection
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 5, 2012
[Blog] 4 Essential Ways To Spy On The Competition
Subscribe to blogs - You should read your competitors’ blogs every day. It’s best to create a folder in your news feed reader and put all competitor blogs in that folder. Market Research blogs competition competitive research forums Google Alerts newslettersPerforming research on the competition is an essential part of marketing. That’s true for online marketers as well as traditional marketers. But how do you spy on the competition without spending a ton of money? It’s real easy online. Subscribe to it. or even Gmail. You should join too.
ARI HERZOG | TUESDAY, DECEMBER 4, 2012
[Blog] How the Web Helped Me Buy a New Car
When he's not blogging, Ari helps brands improve their digital media marketing. I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself. I was in my first post-college job and wanted to use some of my income to trade-in my then-Plymouth Acclaim sedan for a SUV. researched, test drove, and decided to go Japanese. drove her for over 196,000 miles! Their costs added up. exceeded the trade-in value over the past three years. Got a question?
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 30, 2012
[Blog] Should You Publish On Sunday?
That goes for blogging, e-mail content, social media content , and everything else. Blogging for Small Business blogging content content marketing publishing Social MediaWhen is the best time to publish your content? Publishers and online marketers have debated this for years. It’s a hold over from the old days when it was deemed that Thursday was the best day for your newsletters and sales specials to land in consumers’ mail boxes on Thursday. We don’t live in that world any more. When you publish it is not an issue. Just publish. Even videos.
NOWSOURCING | FRIDAY, NOVEMBER 30, 2012
[Blog] How the Office Became Siberia
Blog hallway interns NowSourcing office office madness SiberiaCredit. The cold, windowless room at the end of the hallways is affectionately referred to as Siberia. Most of us sit by the front, but some days it can get really crowded and some people banish themselves to Siberia. The experience starts out promising enough. Ample room, less people and noise, and comfy couches galore. As the day goes by however, Office Madness sets in. With the lack of windows and droning monotony of the climate control, no one is safe from insanity. You are utterly alone and no one is coming to see you.
ABSOLUTE PA | THURSDAY, NOVEMBER 29, 2012
[Blog] Create your fancypants custom email signature with Wisestamp
Phone, website, social networks, blog. Include your logo, social media profiles, Pinterest boards, your latest tweet or blog post. An email signature is one of the best ways to let others know how they can contact you on and offline, and find out about your products and services. (If you’re not sure what an email signature is, it’s your sign off containing your contact details and is automatically displayed at the end of each email so you don’t need to add it each time). Yes, by sending an email it means the recipient now has your email address – great.
NOWSOURCING | THURSDAY, NOVEMBER 29, 2012
[Blog] This Week in Infographics: Business and Hollywood
Blog FeaturedThis week we are mixing business with pleasure. First up, we take a look at the economics of becoming a consultant. With the job market still not doing so hot, people are starting to take their career into their own hands by becoming consultants in their field. It can be a great alternative if you are an expert, but can take a lot of time and money to get your business going. Next, we continue the business theme and look at the pursuit of businesses nirvana. Any business owner will tell you that they dream of the day their business will run smoothly without a hitch.
STEPHEN P SMITH | THURSDAY, NOVEMBER 29, 2012
[Blog] Geoff Livingston on Negative Feedback
Amazon on Negative Comments: Disregard 5% | Geoff Livingston’s Blog. In its Holiday Marketing Best Practices Guide , Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. When it happens to you, put it in perspective: a 0-2% negative feedback rate is great! If your negative feedback rate is greater than 5%, review your business practices to correct any operational problems that might affect a buyer’s experience.”
NOWSOURCING | WEDNESDAY, NOVEMBER 28, 2012
[Blog] Cradlepoint Router: The Clutch Hitter of Office Broadband
Blog cradlepoint verizonEarlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. So, we reached out to our friends at Verizon to see what we could do. And they came through in the clutch. link].
THE SOCIAL MEDIA INCUBATOR | MONDAY, NOVEMBER 26, 2012
[Blog] 5 Off-Line Marketing Tactics Equally Effective Online (And Lower Cost!)
Write an article and send it to a relevant blog that accepts guest posts. No postage fees – and you can get a valuable link back to your website or blog with additional traffic. In the old days, (say, 7 years ago), small and mid-size businesses relied on simple yet effective ways of promoting themselves and reaching the customers they wanted to reach. Some of these promotional tactics can also be accomplished online. All of that took time and effort – and expense! Postcards – Postcards have been a mainstay in the marketing world for a long time. and beyond?
NOWSOURCING | WEDNESDAY, NOVEMBER 21, 2012
[Blog] This Week in Infographics
Blog InfographicsThis has been one of the busiest weeks we’ve had in a while, not to mention it was short. Here it is Wednesday, and we’re calling it a week. You guys, what’s going on? Oh yeah, Thanksgiving. Is that this week? That must be why we’re all in a thankful mood. Either that, or we’re just happy to put out these Infographics at last. First up we have the definitive process to perfect app exposure. Just because you’ve created the best app known to man doesn’t mean that anyone will care about it. Maximum Exposure For Your App. 2.
NOWSOURCING | WEDNESDAY, NOVEMBER 21, 2012
Blog game stress Thanksgiving tossacrossEarlier this week, Judy brought in a children’s game, TossAcross. She claimed it would alleviate stress of the Thanksgiving season when everyone turns into uncooperative piles. I was super excited: who doesn’t want to play extreme tic-tac-toe, complete with oversized board and beanbags perfect for chucking? What we got instead was the most frustrating game ever created. First of all, this game is designed for children, like I’m talking 5 year-olds. couldn’t even open the box. We couldn’t leave one blank. Well f.
SMALL BUSINESS MAVERICKS | MONDAY, NOVEMBER 19, 2012
[Blog] Guest Blogging Practices to Avoid
On Friday, I talked about Google’s heightened attention to quality content and how that relates to guest blogging. Since writing that post on Friday, I’ve received about 25 requests in my e-mail to allow guest blog posts on this blog. One might think with this volume of guest post offers that I will never have to write another blog post again! The reality is, not all guest blog offers are created equal. Will the readers of your blog gain value from the information included in the post?
BARE FEET STUDIOS | SATURDAY, NOVEMBER 17, 2012
[Blog] Social Media Disclosure Rules Apply Even in Small Communities
Edelman’s learned the hard way early on: Their Walmarting Across America earned them a spot in the Fake Blog listing on Wikipedia. provide a custom link – so I can track activity from the blog posts, tweets, etc. If you are a social media messenger: Be sure to ask your client for the campaign goals so you can be as effective as possible, insist on disclosing to protect your brand and your blog, and above all remember to include your audience in the fully transparent conversation! Small communities are great for mutual support. ohana – that means family.
JEFF ESPOSITO | FRIDAY, NOVEMBER 16, 2012
[Blog] Cartoon of the day
Cartoon of the Day blogging Cartoon comic
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 16, 2012
[Blog] Guest Blog Posts On The Rise
When Google announced their Link Disavow tool and Matt Cutts, Google’s web search quality czar, revealed that links from spammy article sites would no longer be a valuable ranking factor, I predicted that there would be a spike in guest blog post offers for those of us with existing blogs. As the owner of a popular business blog focused on Internet marketing topics such as search engine optimization and social media , I get a LOT of these requests, and they are now on the rise – to the tune of multiple requests via e-mail each day.
NOWSOURCING | THURSDAY, NOVEMBER 15, 2012
[Blog] This Week in Infographics: A Little Bit of This and That
Blog FeaturedThe Holiday season is right around the corner. This means everyone is gearing up for festivities, and more importantly, getting their shop on. However, shopping during the Holiday season can be stressful, not to mention busy. Therefore, many people are opting to get their shopping done online. This first infographic highlights online and mobile Holiday shopping trends for 2012. Next up we’ll look at how jobs in the healthcare industry are growing, and because of a reason you might not expect. This infographic focuses on how baby boomers are affecting healthcare jobs.
CROWD MEDIA | THURSDAY, NOVEMBER 15, 2012
[Blog] Crowd’s Guide to Remarkable Community Management
Don’t worry though, I wrote a blog post about everything it is that I do to explain! Here at Crowd, Community Management is a big part of the work we do for our clients. “Community Management?” ” I hear you say. “What’s that then?” ” It’s a tough one to describe as it encompasses so many different tasks into one role. You can see that here , or check out the Keynote presentation below to see our Guide to Remarkable Community Management. Crowd Media's Guide to Remarkable Community Management from Crowd Media Ltd
NOWSOURCING | WEDNESDAY, NOVEMBER 14, 2012
[Blog] Ermahgerd as a Second Language
Blog bert turner entrepreneur ermahgerd ermahgerd girl purple shirt rural juror sherbertSpontaneous bursts of Ermahgerd speak are a daily occurrence at the NS offices, sometimes completely by mistake. Someone can be heard muttering an exasperated and frustrated “ermahgerrrrd” under their breath. While someone else could be telling a classic “knerck knerck” jerk, I mean joke. Sometimes, the Schrodinger’s cat of speech will pop up in the form of an English word or phrase that is exactly the same when put to Ermahgerd talk. Facebook friend. purple shirt.
NOWSOURCING | FRIDAY, NOVEMBER 9, 2012
[Blog] This Week In Infographics: The Evolution of Media, Jobs and Everything Else
Blog Featured careers infographics kids Marketing paywall salesQuite a lot has changed over the last decade. These few infographics featured here span just a few areas that have changed drastically, some for the better…some not so much. No one is really buying print anymore, selling techniques of old are being referred to in terms that only Jurassic Park fans would understand, and kids are still being kids. The idea of paywalls was developed when the internet took over the world and people stopped wanting to cut down trees to get their news. Can you believe it? Well, have no fear!
WEB METRICS GURU | FRIDAY, NOVEMBER 9, 2012
[Blog] Measurement, The Election and Upcoming Classes – Web Journal
Just a brief post to mention how the election went (which I alluded to in my last post) – it seems like Nate Silver at Five Thirty Eight blog called the every state correctly and was wrong on just one senate race. I think that gives rise to the Quant as the election forecaster, something long predicted by none other than Eric Peterson. If anyone in the analytics space gets on the cover of Time Magazine, it’ll probably be Nate Silver. It was also interesting to see just how much hot air was in the entire election cycle, go to about 3 minutes in – ha !
SOCIALIZED | FRIDAY, NOVEMBER 9, 2012
[Blog] Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play
As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me
PWB MARKETING BLOG | FRIDAY, NOVEMBER 9, 2012
[Blog] Hello world!
Edit or delete it, then start blogging Welcome to WordPress. This is your first post.
AGGREGAGE | FRIDAY, NOVEMBER 9, 2012
[Blog] Member Engagement – Real Association Goals
You can get details behind a lot of what he talked about from his blog: #1: Don’t Forget the Fun #2: Recruit with a One-to-One Philosophy #3: Recognize Volunteer Contributions #4: Manage Volunteer Transitions #5: Don’t Waste a Volunteer’s Time #6: Provide Structure, But Not Too Much #7: Advisory Groups Can Be Tremendous Win-Wins #8: Member Engagement Solution #8: Effective Orientation and Interaction Is Key. We had a great session by Eric Lanke – What Member Engagement Means to You. The recording will be up shortly. Member Engagement Experiment. All of the above?
SMALL BUSINESS MAVERICKS | THURSDAY, NOVEMBER 8, 2012
[Blog] The Importance Of Marketing Through Images
From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages to their target markets on their blogs and websites, in their social media circles , and wherever they build content. Images also open up another channel of search engine optimization for your web pages, blog posts, or social media posts. If you want to juice up your online marketing efforts – whether it be on your own website or blog, your social media outposts, or your e-mail marketing initiatives, add images.
NOWSOURCING | WEDNESDAY, NOVEMBER 7, 2012
[Blog] Out of Battery [comic]
Blog battery cord laptop laptop cord plug power rage comicYou know when you open up your laptop and realize that it’s not plugged in, but you’re okay with that because you’re just going to check your emails then get the cord before the battery runs out? Then you’ll know it doesn’t work out like that. After you check your emails, somehow the browser turns into Netflix and one thing leads to another and you’re watching all the Shark Week collections. We’ve all been there.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 6, 2012
[Blog] 6 Ways To Use Personas In Marketing
Guest blogs. Online marketing can be made more effective if you use a persona. persona is the voice that is unique to you or a character you create for marketing purposes. One of the most original and most well known personas on the Internet is Jeeves. Remember Ask Jeeves? It was the search engine that later became Ask, but when Jeeves was first introduced to the online world, everyone loved him. Now he’s retired. Your persona can be your natural voice or it can be a character you create, but it must be unique. It should be a voice that people can relate to. Your e-mail newsletter.
JACOB MORGAN | TUESDAY, NOVEMBER 6, 2012
[Blog] Subscribe to This Facebook List of Enterprise Collaboration Vendors For News and Insights
Robert stopped blogging a few months ago and even though his blog always did well, he shifted his attention over to Facebook which has inspired me to do the same. This blog is great for longer articles but for my points of view on various things happening in the industry, insights, news, and other more digestible pieces of content, I’m going to be focusing on Facebook. A few weeks ago I spoke at a conference in Arizona with Robert Scoble. I also spent some time with Robert over the course of the few days we were there together.
FEVER BEE | SUNDAY, NOVEMBER 4, 2012
[Blog] Use A Meta Area For Dedicated Members
They have an entire meta community , a blog , and a popular podcast series. However, it's good to have a blog that outlines the latest community issues, your plans for the community, solicit opinions from members, highlight potential issues, recruit volunteers, and share the latest stats. Groups want information about the group. It increases their attachment to the group. I'm a fan of having a community meta area. StackExchange does this well. You don't need to do all of the above.
STEPHEN P SMITH | FRIDAY, NOVEMBER 2, 2012
[Blog] How Do I find Time to Blog?
“Kill your TV and breathe new life into your blog,” suggests Milne. Not every blog post needs to be a philosophical tome or a brilliant essay. “Sometimes turning on a microphone or camera can be easier than sitting down to craft a solid 600-word blog post,” says Milne. How Do I find Time to Blog? Business Development Content blog tactics Content MarketingI gave a presentation this week to some local small business people and one of the recurring questions was, “How do you have time for all of this?” Become a night owl.
NOWSOURCING | THURSDAY, NOVEMBER 1, 2012
[Blog] Amount of Cool [graph]
Blog amount of cool infographic line graph peak coolness research specificityThrough my extensive and rigorous work creating and promoting infographics, I began to notice a correlation between the type of information that make up a good infographic. The subject, however, is not what makes a good infographic. People are just as likely to click on one about medical practices in the 20th century as they are to click on one about how scoring works in sports. No, the subject matter is not what makes an infographic popular, it is, in fact, the specificity of the subject matter. For example: 5.
SMALL BUSINESS MAVERICKS | THURSDAY, OCTOBER 25, 2012
[Blog] How Much Marketing Is Enough?
Maybe you should write to your blog more often, or spend a little more time on social media. Budgets aside, there is such a thing as not doing enough to promote your business. You could always be doing more. If you find yourself wondering why you aren’t getting more results for your efforts, there are a few reasons why that might be the case. For instance, Maybe you’re spending too much time doing all the wrong things. Perhaps you should redirect your efforts into other channels. Or you could be not doing enough of all the right things.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 30, 2012
[Blog] How Google Authorship Is Changing The Future
Write guest blog posts for their websites and interact with their readers through blog comments. Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. Write great content. Now more than ever, great content is necessary. Promote your content widely through your social networks. Your reputation will.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 29, 2012
[Blog] Guest Blogging Wins
When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. Here are 5 benefits to guest blogging you can’t overlook: Your online reputation’s flag is raised – All you have to do to enhance your online reputation is to associate yourself with a well-recognized blog within your niche. Don’t abuse it.
STEPHEN P SMITH | MONDAY, OCTOBER 29, 2012
[Blog] Get More Likes for Your Facebook Page
Business Development blogging tactics contest Facebook10 Ways to Grow Your Facebook Following | Social Media Examiner. #6: Comment (Thoughtfully) on Other Pages as Your Page. This is a great way to get more exposure for your Business Page with a target audience. Participate on other Pages where your audience is already having conversations. Find complementary Facebook Pages and like them as your Page , then watch your Page home feed and comment on the posts. Use Facebook as your business the same way you use it personally : by interacting and having conversations as your Page.
THE WAY OF THE WEB | SATURDAY, OCTOBER 27, 2012
[Blog] A New Hope and how entertainment has changed…
Or writing, blogging, or doing other work. I can still remember the first time I ever saw Star Wars Episode 5 – The Empire Strikes Back. I’d been invited to a school friends birthday party at which they brought out a film projector. Just to further date things, it involved a reel of film rather than HDMI and USB connectors. Today I sat with my son and spent 30 happy minutes watching Star Wars Episode 4 – A New Hope together. For the non-geeks, that’s the original Star Wars with Luke Skywalker escaping a desert with Alec Guinness, and rescuing Leia. Buffer.
STEPHEN P SMITH | FRIDAY, OCTOBER 26, 2012
[Blog] How to Publish Great Content
It’s the same when people are reading a blog post, viewing an infographic or watching a video — they want an answer so they can gain knowledge. Business Development Content blogging tactics Content Marketing FAQsKISSmetrics has a good post about how to create a publish content that draws in readers. believe that one of the most important steps is number four: The Nine Ingredients That Make Great Content. 4. Be Able to Provide Answers. What is the ultimate purpose of a search engine? Most people would be correct in saying “to deliver sets of answers.”
ARI HERZOG | THURSDAY, OCTOBER 25, 2012
[Blog] Why You Need to Care About Tomorrow
The business world owes technology a lot of thanks, for that industry is responsible for invaluable inventions like podcasts, blogs, vlogs, and webinars. When he's not blogging, Ari helps brands improve their digital media marketing. It’s an issue that must be asked in a culture and society where technology is seemingly on the verge of supplanting the human race. Given the major technological milestones of the last decade people are wondering: What’s next? And what are the social implications? Business implications? Is this new technology being made affordable for all?
THE NEW STRATEGIST | THURSDAY, OCTOBER 25, 2012
[Blog] Blogs of Greatness - Marketing Brilliance
How many blogs do you read? How many can’t-miss, always-awesome, have-to-share blogs do you read? will state right now that yes, Seth’s Blog is great. Blog #1 - Mitch Joel ’s ‘Six Pixels of Separation’ - [link] Mitch is one of those fantastic bloggers that not only gives you advice that you can deploy today, but also makes you really THINK about where we’re going with all this ‘marketing’ stuff. No two posts on Mitch’s nearly decade-old blog roll are the same. mean, REALLY read? Regularly.
NOWSOURCING | THURSDAY, OCTOBER 25, 2012
[Blog] This Week in Infographics: Let’s Vote then Party!
Blog FeaturedThis week we start off with technology, more specifically digital signage. You typically see digital signage in shopping malls and fast food restaurants, however college campuses are starting to use it as well. Digital signage is a great way to convey information quickly and in an eye catching manner. This infographic highlights how colleges are integrating digital signage into their campuses. Next up, we take a look at the logistics of voting. Most of us think of voting as a simple task, you go to your designated voting place, cast your vote and you’re done.
STEPHEN P SMITH | THURSDAY, OCTOBER 25, 2012
[Blog] SEO Advice from Blueglass
Follow these six suggestions for strategic content creation : Become an industry expert ; be the first to report industry news; Define your niche more narrowly; share specialist advice; Educate customers and prospects; provide the most comprehensive FAQ section in your field; Have an opinion; show thought leadership on your blog; Become a newsjacker ; inject your ideas and angles into breaking news ; Interview other industry experts; it’s a quick way to generate quality content. Are You Still Making These Six Senseless SEO Mistakes? You know SEO has changed. ” ~ Greg Boser.
THIS, THAT AND THE OTHER | WEDNESDAY, OCTOBER 24, 2012
[Blog] Mobile in East Africa. Is Reality Finally Getting Through?
Sitting on the panel with Conrad Akunga and Njeri Rionge, she clarified her position on “Not every techie is an entrepreneur” There’s a good summary of the evenings discussions on the iHub blog and in this follow-up piece by Andrea. Last week, an illustrious panel was joined by a reasonably sized audience at the iHub in Nairobi for a no-holds-barred discussion on the question is the Silicon Savannah hype or reality? Andrea Bonstedt triggered the discussion earlier in the week with an article published in The Star that resulted in animated discussions online.
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 24, 2012
[Blog] Content Strategies Anyone Can Use
That’s true of static web page content, blog content, video content, or anything else you create. Go out and drive traffic back to your hub, a well-designed website and blog. When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. Anyone can do it. Even you, maverick small business owner. If you need some content marketing strategy ideas, I have some for you. Just tap into these and see which ones will work for your situation. Develop Your Themes – Any content marketing strategy must have a theme.
NOWSOURCING | WEDNESDAY, OCTOBER 24, 2012
[Blog] Oh, Mildred [comic]
Blog elevators Mildred office rage comic receptionistI’m sure you all know about Mildred, we’ve talked about her before. She is our receptionist and her name is actually Louise, but we only recently learned that one year ago and had already gotten used to calling her Mildred. Our building is advertised to have a “friendly greeter” (this point was later removed) just to screw with the minds of visitors. She is, in fact, not friendly and extremely judgmental. Seriously, we don’t know what her problem is.
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 22, 2012
[Blog] Blogging As A Path To Branding Excellence
Blogging is one of the most effective and enduring tools available to assist the small business owner in achieving top-of-mind awareness, aka branding. What makes blogging such a useful tool for branding? But your blog is yours. You should use them, but you should use them to drive traffic back to your hub – the place of conversation that you can control, your blog. List Capture – As you direct traffic to your blog, get people to go deeper by joining your mailing list. This is where the money is and your blog is the gateway.
JEFF ESPOSITO | MONDAY, OCTOBER 22, 2012
[Blog] @YourService a [Video] Review
This included talking to friends, reading blogs and reading white papers. When I started working on a plan for adding a group to work on social support, I did a lot of research. also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. . You see, despite my years of a love-hate relationship with Comcast, Frank and his team’s work left me respecting the company. figured a book written by the team’s lead could hold some useful nuggets. I was shocked to find out how many it did offer, so Heather – thank you very much.
FEVER BEE | SUNDAY, OCTOBER 21, 2012
[Blog] The Community Imperative
You can use tactics that have worked for generations or those you see on community blogs. It's an amazing feeling to see the people you've connected building relationships, helping each other, and doing meaningful things. It has real benefits too. People in a community are happier, healthier, wealthier. They trust each other. They work better together. They stay longer (both customers/employees). Their interest in the topic increases, they get greater pleasure from enjoying the interest with others. This mindset, if true however, isn't helpful.
STEPHEN P SMITH | THURSDAY, OCTOBER 18, 2012
[Blog] Upstart Passion: Launching an Auspicious Business!
Follow Blogs. Blogs provide small business owners with an opportunity to stay in touch with the industry’s current events, upcoming changes and trends. The right blogs contain gems of advantageous information — all at your fingertips. Integrating with like-minded blogs will also attract more links and attention to your business. Launching a small business is a serious undertaking that requires vast deposits of passion, patience, time and money. Flexibility. Never be too rigid in the direction of your startup company. Social Media. Feedback. Hiring.
NOWSOURCING | THURSDAY, OCTOBER 18, 2012
[Blog] This Week in Infographics: More Politics and Some Other Stuff
Blog FeaturedThis week we start off with politics once again. know, I know, but with the election just around the corner it only makes sense. This first infographic is about crybersecurity and how both candidates, Obama and Romney, feel about it. Next up, have you ever had a midlife crisis or witness someone else having one? They are pretty bad, but sometimes they are warranted. This infographic highlights how your career may be the culprit and how changing careers or getting a master’s degree might be the answer to your midlife crisis. Source: Top Nursing Programs.
CONVERSTATIONS | WEDNESDAY, OCTOBER 17, 2012
[Blog] A Non-Techie Way to Embed a YouTube Video
Blogging Cool Tools Video Embed Plugin Tentblogger YouTubeBefore the words “embed a video” can contort a face, I quickly soften the crinkling frown with “by simply pasting the URL” and smile. With almost every site I work with, we use the plugin Tentblogger’s Vimeo, YouTube, RSS Embed. It allows you, the publisher, to simply grab the URL of the video and paste it into a box. The video gets embedded without you having to mess with any “code” It allows your RSS readers to see a link to your page if they don’t see the video. Click Here!
MOBILEGROOVE | TUESDAY, OCTOBER 16, 2012
[Blog] Retailers: Use Mobile To Get 360-Degree View Of Customers
Read Lisa’s 360-Degree View of the Consumer Is Going To Require Retailers to Do a 180 by using Mobile over at the Optism blog. Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11 industries to determine the pain points they face regarding managing the deluge of data coming into their organizations and how well they are able to use information to drive profit and growth. SOURCE: Oracle.
ONLINE COMMUNITY STRATEGIST | FRIDAY, OCTOBER 12, 2012
[Blog] Introducing ‘New Media Minutes’
On this blog, I’ve always discussed all things community. This blog was [.]. For those who have been with me for a long time, you know that I spent three years hard at work building a community at WRAL.com because I shared so much about it and even wrote a book chronicling some of the experiences. Paid earned owned media converged media eaned media jeremiah owyang owned media paid media rebecca lieb
NOWSOURCING | THURSDAY, OCTOBER 11, 2012
[Blog] This Week in Infographics: Depression and Politics?
Blog FeaturedThis week we start off with politics. Now, now, don’t stop reading just yet. This first infographic compares how Obama and Romney financed their education. With the 2012 Presidential election just weeks away, everyone is trying to learn as much as they can about both candidates, and this infographic will give you some insight into where they both went to school as well as how they paid for their education. Next up, we look at another comparative infographic. This one compares how social Android and iOS users are. Android or iOS Users? Source: Online Christian Colleges.
CROWD MEDIA | THURSDAY, OCTOBER 11, 2012
[Blog] My top 5 funny tweets of the week #T5FT
So yeah, there are the tweets that make me chuckle. I’d love to hear what floats your comedy boat so give Crowd a tweet with the hashtag #T5FT and you never know, you could make it into next weeks blog! So I thought I’d put the amount of time I spent trawling through Twitter to some good use and make a list each week of my Top 5 Funny Tweets #T5FT. Read on with care, some are very un-traditional and many probably say more about my strange sense of humour than anything else! So obviously we start with The Queen (Parody account). May have sang out loud a few times).
ARI HERZOG | WEDNESDAY, OCTOBER 10, 2012
[Blog] How Municipal Websites Can Engage You
The past three years have witnessed unprecedented Internet actions from the White House on their blog and across social media. Then, come back, subscribe to my blog , and you can anticipate receiving posts in the near future about municipal website reform. When he's not blogging, Ari helps brands improve their digital media marketing. If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform.
AGGREGAGE | WEDNESDAY, OCTOBER 10, 2012
[Blog] The New World of Member Engagement – Webinar Series
She is also the founder of renowned local blog, “The DC Concierge,” which she authored from 2006-2010. Peggy blogs at blog.marinermanagement.com and you can catch up with her on Twitter @peggyhoffman or on LinkedIn and Facebook. She blogs on the Association Subculture Blog because her cat is a bad listener. prolific writer, Tony authors the Membership Marketing Blog and is a frequent contributor to marketing publications including Associations Now magazine, Membership Developments, and the Chicago Forum. What Does Member Engagement Mean to You? Peggy M. world.
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 10, 2012
[Blog] How To Optimize Local Content
Finally, start a blog. With a blog, you can create unique content that addresses the need for each location you serve. Local SEO is a growing opportunity for many businesses, especially if you serve multiple cities or geographic locations with the same service. So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. Online marketers have to come up with alternative ways to reach each city they serve.
ATOM THOUGHT | WEDNESDAY, OCTOBER 10, 2012
[Blog] Birth of the Chief Marketing Technology Officer
Not long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form! Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital Marketing
CROWD MEDIA | TUESDAY, AUGUST 21, 2012
[Blog] My 5 Favourite Blog Posts From The Last Week
Here are five of my favourite blog posts from the last week, enjoy! If you haven’t already noticed the signs that you are addicted to social media, this blog post may help you out a little bit. See what happened to some of the athletes because of social media in this blog post. This blog post goes into how the ‘like’ button effects the web, and how politicians should beware! It’s that time of the week again! Do your friends ever tell you that you spend too much time on Facebook or Twitter? 10 Signs You Are Addicted To Social Media (Jeff Bullas).
CROWD MEDIA | FRIDAY, SEPTEMBER 14, 2012
[Blog] #SocialGoesLocal: The Story So Far…
Social media has definitely brought my blog and podcast to a wider audience. I have considerably more readers and listeners in America and in New Zealand”. 2102 has been a great year for local businesses expanding their networks and customer bases using social media. Here we look back over our Social Goes Local Interviews with assorted business from the Channel Islands and aggregated their best tips and advice to help you reap the rewards that social media has to offer, just as they have! think that’s fantastic! For any business that’s got to be invaluable!” ( iMake ). today
FIREBELLY | TUESDAY, OCTOBER 9, 2012
[Blog] Get Your Content to Cut Through the Clutter
Blog Blogging Content Marketing Writing blog writing content creation content marketing“It seems like nobody truly pays attention to the actual content of their social media, so how can it be used effectively if everyone is using it this way? It seems like the actual content is ignored.” ” I was guest speaking to a business class at the University of Nevada Reno, thanks to the miracle of Skype, about Kyle Lacy’s and my Branding Yourself book, talking about social media marketing and personal branding. Take THAT, Los Angeles Dodgers!
STEPHEN P SMITH | TUESDAY, OCTOBER 9, 2012
[Blog] Another Nail in the Coffin of Big Journalism
After the article was published, questions were raised by the blog IvyGate about the identities of six Cornell students quoted in the article or shown in an accompanying photo. For College Students, Social Media Tops the Bar Scene – NYTimes.com. Editors’ Note: September 28, 2012. An article on Thursday described the effect of social media use on the bar scene in several college towns, including the area around Cornell. The Times should have worked to verify the students’ identities independently before quoting or picturing them for the article.
AGGREGAGE | MONDAY, OCTOBER 8, 2012
[Blog] Replacing Traditional B2B Publishers
Trade magazines have had problems with being current already and industry professionals long ago found themselves telling audiences: If you want my best content, go to my blog. Great statement by Douglas Hebbard: What the U.S. B2B industry may need is a purely digital start-up that will apply the same pressure to build apps as VerticalNet did to pressure B2Bs to first launch websites. We believe that Aggregage is among several players that are going to put that pressure on traditional B2B Publishers. Curation
MR. RYAN CONNORS | TUESDAY, AUGUST 14, 2012
[Blog] Don’t Leave Your Marketing Campaign Stranded In Space
On August 6th, the entire nerdy world watched and waited for confirmation … Continue reading → Marketing Strategies and Tactics Advertising Analytics Best Practices Blogging Branding Content Engagement Marketing Metrics Research ROI Social Media StrategyUnless you’ve been living under a rock, you know that early last week the Curiosity rover successfully landed on Mars after more than eight months traveling through space.
SMALL BUSINESS MAVERICKS | FRIDAY, OCTOBER 5, 2012
[Blog] How To Use Blog Links For Reader Benefit
When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post. You don’t need each type in every blog post, but you should have at least one of these types of links in most of your blog posts. Blogging for Small Business blogging internal links links SEOThere are different types of links.
NOWSOURCING | THURSDAY, OCTOBER 4, 2012
[Blog] This Week in Infographics: Losing Green and Saving Green
Blog FeaturedThis week we start off by taking a look at nine musicians who lost it all. When you think of celebrities you usually think of money, lots of it. However, just like us normal folk, celebs aren’t always smart with their money. And sometimes an ex-wife or not paying taxes can really take a chunk out of their hard earned millions. This infographic highlights the bankruptcy stories of nine famous musicians. Next up, we take a look at a comparison of a green lifestyle and a typical one. Lastly, we venture into the cloud. Courtesy of Veracode.
SMALL BUSINESS MAVERICKS | THURSDAY, OCTOBER 4, 2012
[Blog] 4 Unconventional Google Keyword Research Tools
These 4 unconventional keyword research tools will help you find more and better content ideas for your website, blog, and articles. Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. encourage you to use them. Free to use, you can see how important keywords have trended over time. Use them.
NOWSOURCING | THURSDAY, OCTOBER 4, 2012
[Blog] Decipus [comic]
Blog decipus octopus office productivity rage rage comicIt’s a common misconception that octopuses (pi?) are more productive than their two armed cousins to the north, humans. Even since colonial times, blacksmiths have held the octopus in the highest esteem as effective workers because of their multitasking abilities. However as time went on, scientists found that there was no direct correlation between productivity and eightleggedness, and studies have shown that the octopus is extremely lazy, hence why none are seen in the workplace anymore.
STEPHEN P SMITH | TUESDAY, OCTOBER 2, 2012
[Blog] Ways Online Marketing Strategies Are Improving Business Outreach
Guest post: Jeffrey Obrien – Jeffrey blogs about food and entertainment. Outreach Through Blogs And Newsletters. More companies than ever are turning to blogs and newsletters as a means of keeping customers and potential customers up-to-date on company news, products and services. Encouraging those who are reading new blog posts to subscribe to newsletters can help a business develop an email list for newsletter subscriptions. Business Development advertising blogs Content Marketing marketing newslettersHere’s how. Brand Development As Outreach.
WEB METRICS GURU | SUNDAY, SEPTEMBER 30, 2012
[Blog] The Power of Symbols and Web Journal – Sept 24th – 30th 2012
In Effective Measurement in a Multi-Channel World Gary Angel wrote a fantastic white paper and post at the Semphonic blog about qualities an effective management system needs to have and I have summerized them here. Such Been thinking about symbols lately. I’ll talk about Symbols near the end of the post. Have to admit, the course I’m teaching at Rutgers University on Social Media and/for the Arts is taking so much of my focus that much of what I’d write here, in a more structured, art based way, is going there, instead. Web Journal. Analytics. Symbolism.