JACOB MORGAN | FRIDAY, JUNE 18, 2010
[Blog] The Disconnect Between How Vendors and Strategists Approach Social CRM
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Disconnect Between How Vendors and Strategists Approach Social CRM View Comments June 18th, 2010 After spending a lot of time speaking and interacting with vendors and strategists in the Social CRM space it became very clear to me that vendors and strategists (or consultants or analysts or whatever else you want to call them) are on a very different page when it comes to understanding and explaining what Social CRM is and/or does. I think what we are seeing now (also in the E2.0
CONVINCE & CONVERT | TUESDAY, DECEMBER 7, 2010
[Blog] 7 Skill Sets for Nurturing Open Community
Here’s an excerpt from Chapter 2: Open Community Means Developing into a Social Organization: We talk a lot about the idea of the social organization on our SocialFishing blog ; whether you are for-profit or nonprofit, an association, company, B2B, B2C, or small business, it pays to think strategically about the skills you might want to develop in your staff in order to be the kind of business that can nurture its Open Community online. Blogs are a great way to play with multimedia by mixing up different kinds of posts with photos, videos, audio clips. It’s what we do. online.
CONVINCE & CONVERT | WEDNESDAY, MAY 18, 2011
[Blog] Customer Stalking – When Is Your Twitter Response Too Fast?
She blogs at Coherent Social Media. Schaefer that my comment on his blog wasn’t uploading. Guest post by Neicole Crepeau , an Online Strategist at Coherent Interactive. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And can a company be TOO fast = creepy? neicolec : Q4: If support problem, no reply too fast. If I made a comment, a fast reply creeps me out. sm107. It’s true. Probably a lot of people do.
TWIST IMAGE | FRIDAY, APRIL 8, 2011
[Blog] The Twitter Test
It's not hard to mold and craft a LinkedIn profile, Blog or even your Facebook profile to look pristine at all times. I've been thinking a lot about Twitter lately. It's success and how much attention it receives in the public domain. Beyond Twitter's dramatic growth and the buzz that still surrounds it, it's becoming an increasingly important place to be because as people used to " Google " one another to find out what they're about, you may note that a Twitter profile ranks fairly close to the top of the organic search results. What does this mean? The Twitter Test. content.
SOSHABLE | WEDNESDAY, JUNE 19, 2013
[Blog] Using Stock Images?
To sum it up: You’re going to have to use stock images a lot of the time, especially if you are blogging daily and using the photos that go along with the story, it’s just reality. Original post can be found on Wikimotive’s blog. 'Do you currently use any stock photos or imagery on any of your sites? For most companies, it’s a hard thing to avoid. The reality is that you’re going to need images, and you’re not always going to have the time or the money to hire a professional photographer or designer to create them for you. Featured
SPIN SUCKS | FRIDAY, FEBRUARY 24, 2012
[Blog] Gin and Topics: TV for Dogs and Creepy Marketing
received this video after I wrote Gin and Topics, but it’s so good, I had to revise the blog post. It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping we get a little bit more so I can get the skis out this weekend! There are some interesting things for this week’s Gin and Topics. Porsche Stuck In Wet Cement.
SPIN SUCKS | TUESDAY, OCTOBER 12, 2010
[Blog] Having Children Means You Can’t Run a Start-Up
P.S. Laura also wrote a great blog post today on this topic and combined thoughts from many women entrepreneurs. This past Sunday, I received a nice note from my hilarious friend, Laura Petrolino , asking me to comment on Saturday’s TechCrunch story, “Women don’t want to run start-ups because they’d rather have children.. If you’ve not yet had a chance to read the story, you can find it here. First, congratulations to Penelope Trunk , the founder of Brazen Careerist. The article was well-written and she makes a very honest, introspective, and great point.
FEVER BEE | MONDAY, JULY 22, 2013
[Blog] Almost Every Branded Community Fails – Some Case Studies
EasyJet launched a community which was actually a blog. 'I recently searched for “online community” on a marketing site. It gave me a long list of organizations which have launched a community over the last five years. Here is a quick summary of the first 12. The link no longer works. Arsenal FC launched a community with 10Duke to 'add value' to existing memberships. The link no longer works. BBC created a community called Soup for aspiring comedians. The website is still there, but the site has been closed to new contributors. The link no longer works.
GEOFF LIVINGSTON | THURSDAY, JULY 8, 2010
[Blog] The Long Tail of Media Grows
Top 100 blogs – Huffington Post, Techcrunch, Treehugger, etc. Generally speaking, blog content can vary from print to video. Leading vertical blogs : And the winner here, no question. From the newer social media world, you can list: Social network profiles, secondary blogs, videos, photos, maps, and mobile updates & check ins. Blogs [can be] a more effective way of reaching and inspiring traditional media to react than most PR professionals and wire services combined. Head of the Tail. Further, this assumes PR owns social media within a company.
THE WAY OF THE WEB | WEDNESDAY, DECEMBER 9, 2009
[Blog] Small rivers of content for a new discovery system
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
SOSHABLE | WEDNESDAY, JUNE 6, 2012
[Blog] What Social Media Can and Cannot do in Case of a Revolution
At a local gathering, a group of people was asked if they blogged, they shook their heads in disagreement. Not many of them knew that using social media – albeit for status updates, moderate sharing of website links and videos – is micro-blogging, which makes them all bloggers. Setting up of websites, e-petitions, blog posts, podcasts, Facebook pages and live coverage of events on Twitter etc often works. They were then asked if they changed their Facebook statuses or shared videos, articles etc on social media; to this, they enthusiastically agreed in unison. What works?
THE WAY OF THE WEB | TUESDAY, JULY 19, 2011
[Blog] The best tips for online writing with reference to famous celebrities (Article for training purposes)
But you can learn how to nail your blog posts, get ranked first on Google and become a social networking expert by learning from generic celebrity X. You can also gain inbound links by posting comments on relevant blogs in the same subject area as your article, as long as you leave genuine and interesting comments and your article is relevant. Writing online, optimising for search engines and marketing your digital content via social media isn’t rocket science. And don’t forget to put your keyword first in your short and relevant headline.
TWIST IMAGE | MONDAY, MARCH 14, 2011
[Blog] How To Be A Social Media Jerk
Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts. You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. It's a bit of a trick. but it works. The easiest way to improve the on-ramp success of your Social Media efforts is to always imagine that the person you're connecting with is standing right in front of you.
WEB METRICS GURU | MONDAY, JULY 16, 2012
[Blog] New Platforms and Some Thoughts about NetBase – Web Journal, July 8th-15th, 2012
And, between focusing on the course and personal issues, I found my plate full, and all the energy I wanted to put into my blog, here, went to those things. As I’m working on the Social Media & The Arts material for Fall 2012 Semester at Rutgers I tried using some of the platforms I have at my disposal in new ways, lately, with Netbase Composer. Since Netbase is also being used by the University of California Irvine Extension students (they get it free for the 6 weeks of the course) I found myself looking at the platform in a different way, than, say, Radian6 or Sysomos.
CONVINCE & CONVERT | TUESDAY, JULY 1, 2014
[Blog] How This B2B Brand Marketed With Happy People Instead of a Huge Budget
ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. The rest is just noise, and yes, insincerity can be picked up in tweets and blog posts. 'Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me.
PROBLOGGER | TUESDAY, AUGUST 26, 2014
[Blog] How to Create Massive Value Content & Blow Your Readers’ Minds
The moment they land on your blog, they look for “what’s in it for me?”. At the time of writing this, there are 152,000,000 blogs on the Net. That means every half a second, a new blog is created somewhere in the world. If you’re passionate about your topic, perhaps you won’t mind blogging without traffic. The Reason Blogging is Dead & What to Do Instead. Your blog gets back-linked, a lot. The Ultimate Cheatsheet to Create Massive Value Content on Your Blog. Here’s an example of a calendar for your blog: DATE. Let’s face it. STEP 1.
WEB METRICS GURU | FRIDAY, SEPTEMBER 2, 2011
[Blog] Using Adwords Performance Grader for an Instant Paid Search Peformance Report
Here are some screenshots from DazzlingDonna Blog: I will say that I think a 5 or 10 minute video produced by WordStream would help here – I searched for one and did not find anything. I got an nice introduction to WordStream Adwords Performance Grader yesterday which really looks great! Larry Kim, the CTO/Founder of WordStream took me through a tour of his new platform. Being that I’m a technologist, but not so much a paid search specialist, I focused on what challenges and problems Adwords Performance Grader solves. Development Time = about 3 months.
LAUREL PAPWORTH | SATURDAY, JULY 3, 2010
[Blog] Online Community Books – Amazon Bookshop on WordPress
AND gives you a bunch of Online Community books you may enjoy… I’ve added an Online Communities Books bookshop to this here blog. It was actually harder than it should’ve been – but one very cool thing is that you never have to leave the blog to buy the book. How to Add an Amazon aStore to your WordPress blog by LiveWithRichard – add your page to the same folder as post.php. By adding an Amazon Bookshop to WordPress I can earn a little money, recommend some cool books and look rather groovy. And it doesn’t cost me a thing but time! Yahoo!Answers
CONVINCE & CONVERT | TUESDAY, JUNE 26, 2012
[Blog] The Power of Information
Marcus Sheriden passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there.?? We’ve got to be real. We’ve got to be open.
FEVER BEE | WEDNESDAY, FEBRUARY 29, 2012
[Blog] The Power Sharing Problem
Will you give members weekly columns/featured blogs (and by doing so gain more prestige for members, but more contributions for you?). The more power you share with the community, the most active members will be. Yes, you have less control. But you trade control for participation. The mentality changes. You're not building a community for members. You're building a community with members. It's hard to do that when you're exercising rigid top-down control. Worse yet, you prevent volunteers from helping you. You can't scale a community without passionate volunteers. Admin power.
PROBLOGGER | TUESDAY, DECEMBER 16, 2014
[Blog] Most Popular Posts on ProBlogger 2014: Social Media
Ways to Promote Your Blog Without Relying on Google Traffic. What’s the point of promoting our blogs on social media if nobody is reading it? Originally at: Blog Tips at ProBlogger. 'Social media and how to navigate it was, again, a big issue in 2014. Which platform is best? How do we use it effectively? Are we still using Google Plus? Where did everyone on Twitter go? These are the answers we found… 1. As Darren has said before, putting all your eggs in the Google basket can be risky (and devastating – he almost lost his business ). On what platform?
PROBLOGGER | MONDAY, OCTOBER 13, 2014
[Blog] How to Write Successful Emails (and Improve Open Rates)
Like a binder to a book, so is the email list to blog/website. m willing to be spammed, get boring emails, and go through tons of junk just to get that one email from a friend or blog that will connect and enhance me with information that I need. Stay updated with the favorite blog. You’re not about connecting when you do this and I believe these addresses shouldn’t exist for any blog unless it’s a notifier of some sort. Look at it here: Subject: How to Write Blog Posts That Generate Leads. How to Write Blog Posts That Generate Leads. Think about it.
SIMON MAINWARING | TUESDAY, DECEMBER 14, 2010
[Blog] Charlene Li on Social technology and Open Leadership: Part 2
You can follow Charlene on twitter here , subscribe to here blog here , and order Open Leadership here. Building on Part 1 of my interview with Charlene Li (author of Groundswel l and Open Leadership ), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the profits that social media will bring? CL: I can show you how these things can deepen the relationship and improve satisfaction. It’s the same thing here. Those companies saw value.
SOSHABLE | THURSDAY, OCTOBER 3, 2013
[Blog] How to Connect Effectively on Social Media – 5 Working Tips
Most people just use one email address when communicating with clients, readers, and even when commenting on blog posts. 'One of the best ways of connecting with people and building a brand is via social media. The reason that many people do not effectively connect is because they cannot be easily found or recognized on social media. The following tips will help you become more accessible on social media: 1. Prominent Display of your main social Profile Links on your site. This may seem obvious, but a number of people do not have their social media links on their sites. Name branding.
ABSOLUTE PA | THURSDAY, DECEMBER 5, 2013
[Blog] Are you missing this important part of the marketing puzzle? (+ script to steal!)
Hear me out… If you have a website, use social media and write a blog, but NOT building a list of subscribers, you’re missing a MASSIVE part of your sales and prospecting puzzle that makes growing your business a whole lot easier. 'Email marketing. Newsletters. Email opt ins. List building. Do those words make you shudder and wail in desperation: “I’M NOT ADDING ANOTHER THING TO MY TASK LIST!!” ” Hold on a sec. Breathe. These are ALL important pieces for building your reputation and attracting clients. built my first profitable business that way.
JACOB MORGAN | WEDNESDAY, AUGUST 15, 2012
[Blog] Case Study: Implementing Enterprise Collaboration at TELUS
Implementing collaboration tools within TELUS has been a four year journey for the organization and includes multiple technologies such as Cisco Telepresence, micro-blogging, and virtual worlds. Dan Ponteract , the Senior Director / Head of Learning & Collaboration at TELUS, recently gave Chess Media Group an inside look into their journey of implementing Enterprise 2.0 tools within their organization. at TELUS. Below is a short overview of the study, you can check out our collaboration resources to download the free full case study along with other content. The move to Enterprise 2.0
CONVINCE & CONVERT | TUESDAY, JANUARY 20, 2015
[Blog] How to Create Time for Writing Great Content
We all know about the many amazing benefits of blogging , writing, self-publishing, and other forms of content marketing. 'Image via BigStockPhoto.com. But one of the hardest parts is actually finding the time to sit down, write, and create content! ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit. Below are seven tips for finding time in your busy schedule to get your butt in your writing seat and create awesome content. Do other work between writing sessions. Say “no”.
SOSHABLE | SATURDAY, JANUARY 7, 2012
[Blog] The Path to Posting the Perfect Pic (and possibly going viral)
It’s decent for blogging, good for microblogging, and great for sharing image and videos. If you aren’t already on Tumblr, you can skip this step if you don’t want to invest the time into personalizing your blog with a theme, URL, etc. For most people and most pictures, sharing it on Facebook or Twitter is enough. It may be a quick snapshot of you and your friends out on the town or a cool sunset from a mountaintop and sharing it with our friends and family is enough. With those, we want to go viral. You’ll need accounts here: Chime. Pinterest. Tumblr.
SOSHABLE | SUNDAY, OCTOBER 27, 2013
[Blog] The Teen Exodus from Facebook is NOT a Permanent Departure
As Zach Billings mentioned in a blog post the other day, “If your target audience is an older crowd, then Facebook is still the social network of choice.” The post The Teen Exodus from Facebook is NOT a Permanent Departure appeared first on Soshable | Social Media Blog. 'There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. Here’s the thing. Facebook isn’t cool. It’s pretty natural.
CONVINCE & CONVERT | THURSDAY, AUGUST 18, 2011
[Blog] Social Media Optimization 3 Steps to Tweeting with a Purpose
can find an interesting blog post, and send it out in about 3 seconds. This is very handy for people that tweet new blog posts more than once (like me). Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Or making fun of Lebron.
PROBLOGGER | WEDNESDAY, SEPTEMBER 19, 2012
[Blog] Kodak’s Social Media Success—and What Bloggers Can Learn From It
With an active Facebook page , three corporate blogs , a couple of Twitter accounts, a YouTube channel , a Flickr profile and more, Kodak seems to be smiling pretty much all over the social media arena. Our blog launched in September of 2006 and our Facebook, Twitter, and YouTube presences followed in early 2008. Here’s what Tom Hoehn has to say about the concept officially called Kodak Convergence Media Ripcurl [PDF]: “You will note the words, Twitter, blog, Facebook, YouTube, etc. How do Kodak’s blogs fit? Originally at: Blog Tips at ProBlogger.
ABSOLUTE PA | FRIDAY, JUNE 13, 2014
[Blog] The Beginners Guide To Market on Social Media In A Genuine Way
That can be a link to your website, blog, sales page, newsletter sign up or product page. 20% informing people about products, services and blog posts. As well as being insanely useful, this is the stuff that requires real action from your followers and leads to a conversion: visiting your website, signing up to your e-book, buying your products or services, and reading your blog. Editor’s Note: A version of this post originally appeared on Buffer blog. 'You’ve probably heard that it’s not very effective to hard sell on social media. Constantly Stumped. link]”.
SOCIAL MEDIA STRATEGERY | SATURDAY, JANUARY 17, 2009
[Blog] Social Media is Driven by the Person, Not the Position
Panel Panelists included: Chris Dorobek , Federal News Radio co-anchor, The Daily Debrief with Chris Dorobek and Amy Morris ( [link] ) Mark Drapeau , Associate Research Fellow, National Defense University and Mashable Blogger Steve Field , Media Relations Manager, Ground Systems at BAE Systems and author of the D-Ring Blog As I began the discussion, focusing first on the definition of Government 2.0, For a little more on that concept, see our outgoing Deputy Administrator’s blog post: [link] [link] Jeffrey Levy Darn tootin’! link] ProjectVRM Blog » Loose Links [.]
SOCIALNOMICS | WEDNESDAY, AUGUST 28, 2013
[Blog] Five Ways to Generate Content for Your Social Pages
To save time going to several different sites, add various blogs and news sites to your Feedly to easily keep track of industry news. These people can provide you with inspiration for new blog posts or Pinterest images. 'Photo Credit: Hannes Treichl. Social media managers have to keep up with the latest news in their client’s genre. While at first this task may seem easy to find statistics, quotes and other news related to their industry, over time information can seem sparse or overdone. But how do you find that content for them? 3. Be aware of trending topics.
SOCIALNOMICS | MONDAY, DECEMBER 1, 2014
[Blog] How to Market Your Conference or Party Using Social Media
Encourage them to spread information about their participation via their blogs or social media accounts. Create a separate website, Facebook account and a blog for your event where you will keep all these promotional materials, as well as interesting content giving the attendees a taste of what they are going to see. 'Conferences, parties, exhibitions and other kinds of public events are an excellent way to give your business a jolt, get more people to find out about it, launch a new product. But how to make sure that people find out about it? And here is how. 4. Start Early.
JEFF ESPOSITO | THURSDAY, SEPTEMBER 22, 2011
[Blog] Week 3 NFL Picks from Social Media
If you are new to the blog or seeing how I am picking the winners for the first time, be sure to check out my NFL picks formula. Entering the third week of the NFL season, my experiment in using social media to select the winners of each game has been interesting. In the opening week, the results were pretty spot on, while week two was split down the middle. If you think you can pick the games better, you still have time to get into the ESPN Pool where the winner gets a $25 Amazon gift card. So here are this week’s picks: New England 6, Buffalo 10. Jacksonville 6, Carolina 10.
SOCIAL WAYNE | WEDNESDAY, AUGUST 25, 2010
[Blog] What location-based services, brands and marketers need to know from 11 tweets of #GEOChat one
You can read a full archive of #GEOChat via the TriOut blog here: #GEOChat one Archive. Original graphic by Jess3 ! Yesterday kicked off the first #GEOChat about all things location on Twitter. It started at 2:00 P.M. EST and lasted to 3:00 P.M. During #GEOChat I asked four different questions and received a lot of great feedback from location-based fanboys/ladies and a few from existing location platforms such as Pegshot and TriOut. Below are the four questions I asked during #GEOChat: 1. Who’s using Facebook Places as their primary location-based service?
PROBLOGGER | WEDNESDAY, DECEMBER 1, 2010
[Blog] Personal Or Business Social Media Accounts: Which Is Best for You?
Your final decision will depend on the answers you give to the following questions: Do you blog for fun or profit? Is your blog a hobby or a business? built my reputation on my personal account and created a new account for my blog once I had an audience that warranted the separation. Clare Lancaster offers blog reviews to help improve the business performance of your blog. Post from: ProBlogger Blog Tips. This post is by Clare Lancaster, of WomenInBusiness.com.au. Are you building a personal brand or a business brand? What should you do?
ENGAGING BRAND | TUESDAY, MAY 13, 2014
[Blog] An Easy Way To Move From Busy-ness to Business
Do you know why you are attending events, connecting with people, blogging, tweeting etc? 'If I could offer you a quick tip that could significantly help your business - would you be interested? If I said this tip costs nothing but delivers everytime you do it - would you want to know more? Well here it is free of charge and with all my love x. Be intentional about your intent! Just think about your day. Think about the way you build relationships, think about the way you market what you do. Do you know why you do what you do? . Do you clearly connect your product/service. It won''t.
SOCIALNOMICS | THURSDAY, MARCH 18, 2010
[Blog] Social Media Madness – Who’s the #1 Expert?
He appears to have another winner in the book, “Inbound Marketing: Get Found Using Google, Social Media, and Blogs — as a contributing author and editor. Valeria Maltoni: Her blog, ConversationAgent, is recognized among the world’s top online marketing blogs (among the top 25 on Advertising Age’s Power 150, as well as three categories in Guy Kawasaki’s Alltop). By Erik Qualman. There were a few grumblings this week that the session content at SXSW wasn’t amazing. So it got me thinking. Who are the top social media thought leaders? garyvee.
KIKOLANI | MONDAY, JULY 30, 2012
[Blog] The Importance of Social Media in a Successful Marketing Campaign
Many social sites allow the poster to use these words on blogs and have these tags link directly back to your website. This is a guest post by Tim at HostPapa. One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. Say the word “Facebook” in nearly any part of the world and it will be recognized. In the past, the most commonly known words were Coca-Cola and “OK.” This is changing. Better Marketing Communications. Why is this so important? Higher Customer Satisfaction. Take an active role!
SHIFT DIGITAL | TUESDAY, MAY 8, 2012
[Blog] How to Master Your Online Persona and Fan Base via Social Media
messaged them back telling them they inspired my next post and then did my research on the topic and shared it in a post publicly on my blog for my other readers to enjoy. Inbox Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose. YOU make people SEE the side of you that YOU WANT. Always respond to fan mail personally. may not be ‘Miss.
SOCIAL WAYNE | WEDNESDAY, FEBRUARY 8, 2012
[Blog] Day 8: People of color impacting the social web – Kimberly C. Ellis, Ph.D. – #29DaysofDiversity
Website/Blog: drgoddess.com. published academic author, popular blogger, playwright and issues and electoral campaign winner, Dr. Goddess has become a staple at such conferences as Netroots Nation, Blogging While Brown, Blogalicious, Black Thought 2.0 Blogging While Brown 2011. As we all know, February is Black History Month. For the past two years for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Ellis, Ph.D. Twitter: @drgoddess.
BRASS TACK THINKING | MONDAY, JUNE 21, 2010
[Blog] Narcissus at work
And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. So am I. Always.
FEVER BEE | TUESDAY, SEPTEMBER 4, 2012
[Blog] Online Communities - Best Practices Newsletter
It's not a blog. Wouldn't it be terrific if there was a simple newsletter filled with proven best practices for building communities that you could share with colleagues? Now there is! We recently published our first best practices newsletter. This is a simple, monthly, pdf document that will share best practices for building successful communities. It doesn't share thoughts and opinions. It containts only clear, simple, proven methods for building online communities. No fluff. Branded Online Communities
FEVER BEE | SUNDAY, JULY 22, 2012
[Blog] Access Levels And New Features
For most communities, I'd remove document creation, blog posts, polls, events, ideas, videos, and anything else that distracts from creating discussions. Take a look at this image below: That's a LOT of things a member can do. Needless to say, most communities don't need any of these. It's only once the discussions are going that you might want to consider adding new features. For now, it's a distraction. Even better, why not gradually let members have access to more features the more they have participated?
FRESHNETWORKS | THURSDAY, MARCH 5, 2009
[Blog] Examples of online communities in the not-for-profit sector
blog). Subscribe to updates from the FreshNetworks Blog. Tags: social media Virtual community marketing AARP Online Community Examples freshminds FreshNetworks Blog web2.0 A busy week at FreshNetworks has meant that we’re a little later than expected bringing you the third in our series of Online Community Examples. After looking at examples in the retail and automotive industries, this week we are looking at examples from the not-for-profit sector. Online communities in the not-for-profit sector. The US Navy’s Navy For Moms. UK Fundraising’s Forums.
KIKOLANI | MONDAY, JANUARY 7, 2013
[Blog] SEO on the Go
Track Multiple Blogs Using mAnalytics. This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache. There are some big name apps you won’t find on this list, simply because users and reviewers ranked them poorly and they don’t belong on a “best apps” list. Rated 4.6
SPIN SUCKS | WEDNESDAY, DECEMBER 31, 2014
[Blog] Spin Sucks Brings You: The Best Year Ever!
So if you are ever free for a nice glass of wine let me know as I turn this blog into my personal dating website. Related Stories Things to Do While the Boss is On Vacation The 11 Most Read Blog Posts of 2014 (and a Bonus!) 'By Lindsay Bell-Wheeler It’s New Year’s Eve at Spin Sucks !! Ok, I know, it’s New Year’s Eve everywhere, but I wanted to get that keyword in there. Whether you’re heading out to a huge sparkly party tonight, or settling in for a quiet night with loved ones, ringing in a brand new year is exciting. Some have been in accidents.
SOCIALNOMICS | MONDAY, SEPTEMBER 26, 2011
[Blog] Social Media Case Study: EMD Serono MS
But Greater Than One was not just interested in them blogging about the new EMD Serono drug, they were interested in them video blogging about it (vlogging for short). So Greater Than One armed each of their 5 vloggers with a video camera to post videos on their blog and in the social space. The vloggers started spreading their message across YouTube, Blogs, Twitter and Facebook, driving those interested in additional information to HowIfightMS.com. Vlogging can be a more powerful medium for messaging than blogging.
PROBLOGGER | SATURDAY, MARCH 17, 2012
[Blog] Three Easy Video Formats for First-time Vloggers
YouTube is the next big thing for blogging. Check out the traffic just one of my blogs receives per week from YouTube: Most bloggers get stuck when it comes to video content, because they’re unsure of what to make. If you title your video “How To _”, get some views on your blog, pick a good how-to topic, and do a great job presenting it, you are guaranteed to have made a video that will give back for years to come in terms of views and traffic. You know if you read my blog that I’m a huge fan of interviews to bring in traffic. Over to you.
TWIST IMAGE | MONDAY, MARCH 11, 2013
[Blog] Get My Next Book CTRL ALT Delete Now
Warning: the following blog post will be self-promotional. If you have been following this blog, listening to my podcast, seen me speak live or engaged with me on many of the various social media platforms, I'm hopeful that you will keep on reading. If you're not interested in it, please feel free to ignore it. My second business book, CTRL ALT Delete , comes out on May 21st, 2013, but you can get a pre-release copy today. There will be many interesting and fun marketing initiatives leading up to the launch of CTRL ALT Delete on May 21st. Galleys are not finalized books. dan pink.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 11, 2013
[Blog] #xPotomac14 to Feature Robert Scoble, Shel Israel & Others
Cox Digital Media Director of Social Media Integration and blogging pioneer Toby Bloomberg will join us from Atlanta. 'xPotomac is coming back this February 28, 2014! Our opening keynotes this year are Robert Scoble and Shel Israel , who will discuss The Age of Context, and how the world of media is being dramatically impacted by social media, data, mobile and sensors (see Geoff Livingston’s interview with Robert for an in-depth look at this issue ). Tickets are on sale now. If you register by December 31, receive an rely bird 30% discount using this code, EARLYBIRD. New Media Jim.
BLUE FOCUS MARKETING | SUNDAY, OCTOBER 27, 2013
[Blog] Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz
This article was originally posted on Pivot Conference’s blog. 'Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. During this prolonged period of organizational rumination, members of the C-Suite have been far more likely to ask questions like “Is my company prepared to meet the social business revolution head on?” or “Are we prepared to build the kinds of thriving, engaged social employee cultures necessary to ensure the adoption of new technology and processes?”. Well, are you?
SOSHABLE | SUNDAY, JULY 31, 2011
[Blog] What Google+ Says About the Future of Mobile Apps
Read More Social Media Articles on the Soshable Blog. I was listening to my rock radio station of choice the other day, and when the commercial for a big bank mobile app aired, some thoughts I’d been having about social media and apps started to really make sense. The spokesperson, in jocular, soothing tones, told me how even if I forgot to deposit my checks before I went to the ballgame, it didn’t matter, because I could do so with the app while the pitchers warm up. All you have to do is take a picture of both sides of the check and boom it’s depositied,” he said.
CONVINCE & CONVERT | WEDNESDAY, JANUARY 9, 2013
[Blog] Why Email Volume Won’t Decrease
There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. don’t buy it. See this week’s The Baer Facts (a weekly video rant series I do with ExactTarget ) to find out why.
SMALL BUSINESS MAVERICKS | MONDAY, APRIL 9, 2012
[Blog] SEO Starts And Ends With Great Content
Most consumers don’t even have a website or blog, so how can they provide those necessary inbound links? When it comes to SEO for small business, it all starts with a good content. I’ll go further and suggest great content. Do you need ‘killer’ content? Some would argue yes, however, try coming up with ‘killer’ content everyday and you’ll most likely burn out within the week. Good content is your first aim, great content is your eventual aim, and if you can find that ‘killer’ content to throw in occasionally, so much the better.
SOCIALFISH | FRIDAY, OCTOBER 5, 2012
[Blog] Marketing in the Round Q&A – Part 1 – Silos and Budgets
There were so many questions, we thought answering some of them would make a good blog post. But then that one blog post turned into three. For instance, maybe they spend an hour a day (or half an hour) looking at new tools, reading the reviews and blog posts, and determining whether or not it’s something you should invest time in learning more about. Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. Get the recording here. Part 2 and 3 coming up tomorrow and the next day! And questions there were!
PROBLOGGER | THURSDAY, DECEMBER 1, 2011
[Blog] On the First Page of Google? Now What?
He also co-manages an up and coming travel nurse blog with his wife Melissa. Originally at: Blog Tips at ProBlogger. This guest post is by Keith Bishop of Online Digital Junkie. If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. On the other hand, if you desire your pages to engage and help the reader take some type of action based upon what they were searching for when they found your site, read on. All you have to do is consider the impact of your keywords before you use them. Proper meta data. Meta title. Awesome!
WRITTENT BLOG | WEDNESDAY, APRIL 3, 2013
[Blog] Resources for Creating Buyer Personas Using the Right Content
She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. Storytelling, Positioning, and Personas for More Effective B2B Marketing from TopRank Blog. This blog post from the inbound marketing experts lists a mix of businesses that get it right – and reap the benefits. There’s a lot that goes into effective content marketing. So how do you do all that effectively? By creating buyer personas. Once you fully understand what makes your customers tick, you can become the solution they’ve been looking for.
ENGAGING BRAND | WEDNESDAY, JUNE 13, 2012
[Blog] Why timelines restrict our social media thinking
For instance pamphlets just like blogs made us communicate feverishly.then we can do that.well we move on.maybe to TV or You Tube.maybe to meetings or social networking. What that means is that just creating a blog won't change the world anymore.learn from history, learn from how socialising evolved.it Being at #digcult12 has made me think about how we tend to make time a constraint.not in terms of time management per se, but how it makes us think in a linear fashion. The problem is this. and yet to think in a human way remains relatively stable and actually more circular!!
DIVA MARKETING BLOG | THURSDAY, DECEMBER 30, 2010
[Blog] Stories From Smaller Nonprofits: Wello WaterWheel
The social media plan for 2011 includes streamlining social media to produce more consistent content through blogs, video networks and encourage conversations on Facebook and Twitter. The As 2010, wraps up, so does Diva Marketing's Stories From Smaller Nonprofit Series. This was the second year we had the privilege of providing opportunities for lesser known not for profits to tell their stories. in their own way. popular line from The Rime of the Ancient Mariner sets the stage for our last story. Water water everywhere nor any drop to drink. Powerful. . Photo of Cynthia Koenig).
SOCIALNOMICS | WEDNESDAY, SEPTEMBER 28, 2011
[Blog] Social Media Case Study: Grand Rapids Lip Dub
Also, the project received huge coverage across traditional media outlets and blogs, greatly increasing their message and reach. very conservative estimate would put the total media impressions at roughly 15M to date when you add in the video views, articles, social reach and blogs. Situation: After Newsweek wrote an article calling it a “dying city”, the people and businesses of Grand Rapids, Michigan were in a strong state of disagreement. A trio of residents in this west Michigan City decided it would get the word out to the contrary, their town was flourishing.
ENGAGING BRAND | THURSDAY, MARCH 7, 2013
[Blog] Marketing to Man - The Solitary and The Social Being
Other social media tools like blogging, Skype , cloud computing , surfing the Internet feed the need to learn, to protect their memories, to connect with loved ones. Einstein in his Essays on Humanism talked about man being a combination of two characteristics. Man is.a solitary being and a social being. As a solitary being, he attempts to protect his own existence and that of those closest to him. As a social being he seeks to gain recognition and affection". mention this because people can see social media in business as a new phenomena. It feeds the solitary need. Related articles.
ENGAGING BRAND | THURSDAY, JUNE 28, 2012
[Blog] Win a Signed Copy of Sir Terry Leahy's Book
So for a chance to win the signed copy.anyone who blogs about the show, retweets the this post, likes the post on Google +, stumble upon, facebook or leaves a review on iTunes will all go into a prize draw. On last weeks Engaging Brand podcast I interviewed one of the giants of retailing Sir Terry Leahy. He has kindly offered to give one lucky Engaging Brand fan a chance to win a signed copy of the book. So ahead of how you can win it, I thought I would share some quotes I made from the book . Profit follows it does not lead. balanced organisation needs both feet on the ground.
ALMOST SAVVY | WEDNESDAY, NOVEMBER 11, 2009
[Blog] Help Me Help You | Almost Savvy
If you are reading this on my blog, just click the button (top, right – under my picture) and you’re in! The primary networking platforms which many of us use – Twitter , Facebook and LinkedIn – have all undergone huge changes, seemingly at a breakneck pace. Some have been well communicated in advance, many weren’t. Some have been well-received, many have led to frustration. few have worked well immediately upon launch, most seem full of bugs and perform inconsistently. It’s no wonder that so many of you are frustrated and confused. Not doubt about it.
MINDJUMPERS | WEDNESDAY, DECEMBER 28, 2011
[Blog] Community Manager: To Be Or Not To Be!
Another way of keeping your community interested is to identify your most engaged community members and top influencers and leverage their voice by offering them guest blog spots, curating their own content in a news round-up or re-sharing it in some other capacity. Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Therefore, a lot of people aspire towards this role.
MINDJUMPERS | FRIDAY, APRIL 22, 2011
[Blog] Danish Startup ‘Podio’ Keeps Store in San Francisco [interview]
Jonas will make an interview with Kasper about how the tour has been so far – and we will bring this interview here on our blog in June. Tweet The Danish startup Podio – often referred to as ‘Facebook for the workplace’ – has crossed the borders of Denmark. The official launch of Podio happened a bit differently by the company setting up a Podio store in San Francisco. From this store Podio would make people aware of their existence by targeting them on the street, hosting workshops and conferences in the store and letting people network etc. Podio World Tour.
TWIST IMAGE | TUESDAY, JUNE 14, 2011
[Blog] QR Codes And The Great Lunchbag Letdown
blog note: just saw this article on a flight: MobileInsider - How Not to Dig a QR Rabbit Hole. Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a picture of the QR code that sits on the advertisement and they're suddenly catapulted into an immersive brand experience that can live beyond the physical limitations of a print ad. On top of that, mobile technology is solid. You have me. qr code.
VENTUREBEAT.COM | FRIDAY, OCTOBER 29, 2010
[Blog] Storify filters online content into easy-to-read stories
Other curation startups of note are: Keepstream - [link] Curated.by - [link] Bag the Web - [link] Check out Scoble's article noting all these companies at [link] / blog comments powered by Disqus VB Writers Matt Marshall Editor-in-Chief Owen Thomas Executive Editor Dean Takahashi Lead Writer, GamesBeat Anthony Ha Assistant Editor, VentureBeat Devindra Hardawar Writer, VentureBeat Iris Kuo Writer, GreenBeat Matthaus Krzykowski Mobile Consultant & Coordinator Get more VentureBeat! Users simply type in a headline and drag content into the thread. The San Francisco, Calif.-based
LOUIS GRAY | THURSDAY, JULY 7, 2011
[Blog] Billions of Awesome Pieces of Content Served Daily?
You can check in, or tweet in, or upload your photos, or have your blog posted there, and yes, still add status updates, comments, likes and so on. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day.
BILL HARTZER | FRIDAY, SEPTEMBER 20, 2013
[Blog] 25+ Social Media Tasks You Shouldn’t Forget
– Post a new blog post in relevant LinkedIn groups weekly. These are just a few, you can find the whole entire checklist on their blog post here. 'Top Dog Social Media has put together a great list of 25+ social media tasks that social media professionals never forget when they’re doing social media marketing. Take a look at their infographic below. Click to enlarge it). There are daily tasks and weekly tasks on the list that you need to do on LinkedIn, Facebook, and on Twitter. – Check notifications and respond to actions and InMails daily. Awesome stuff.
WRITTENT BLOG | FRIDAY, FEBRUARY 21, 2014
[Blog] Your Content Strategy Sucks. Here’s How to Fix It.
To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. For Writtent , this may include the following categories: - blogging. - copywriting. - content marketing. - inbound marketing. - freelance writers. Here is a Trends graph I was able to create in just minutes around several of the keywords I’m currently targeting: - copywriting. - inbound marketing. - content marketing. - freelance writing. - blog writing. Let’s get started here.
SPIN SUCKS | FRIDAY, FEBRUARY 11, 2011
[Blog] The Top Five Stories and a Contest Winner
We really love Gin and Topics from Barry Silver , Pure Ginious from Brandon Emkes , Thank Blog It’s Friday from Vince Roberts , SpinCycle from Jennifer DeVitt , Gini’s Mind Mined from Paul McConaughy , Spin Sucks, But Friday Rocks from Ken Mueller , The Friday Afternoon Wine Flight from Lisa Gerber (though she can’t compete!), So Thank Blog It’s Friday and Spin Sucks, But Fridays Rock work for more strategic reasons. And, after the first few, you can begin to abbreviate Thank Blog It’s Friday to TBIF and include a subhead for the week. Kimple. And
SOSHABLE | THURSDAY, MAY 10, 2012
[Blog] How Facebook Timeline Can Help You Tell a Better Brand Story
By including important tabs below the header, users can head on over to view events, blog, and also share their story with the rest of the community. For an e-commerce website, these tabs could include a link to the e-store, customer recommendations or reviews, the company blog, or even sale events. In late April 2012, brand pages on Facebook were migrated to the new Timeline layout, making most social media plans for the year redundant. Authority social media websites like Mashable, Read Write Web, and many others ran a series of posts on making the best of the Timeline layout.
DREW'S MARKETING MINUTE | TUESDAY, AUGUST 28, 2012
[Blog] Marketing tip #93 How to make the most of a trade show
If you don’t do your conference follow up (write blog posts, shoot off some emails, enter the business cards into your database with your notes, make some follow up calls and appointments) before you get caught up in the hustle and bustle of your regular work life – odds are, it will never get done. It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee , we don’t seem to give it the same consideration.
TRADESMEN INSIGHTS | THURSDAY, JUNE 27, 2013
[Blog] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
Check out 5 Great Starting Points for a Content Recycling Program and 23 Ways to Leverage a Blog Post for Content Marketing Success to get more specific ideas on how to reimagine your content across a variety of formats. CMI’s entire mission is to provide training and education (through our blog posts , magazine , webinars , and more), so if you have a question about content marketing, I’d love to hear about it. Let me know in the comments, and I’ll see what I can do to help and/or we’ll cover it in a future blog post. You can read the original post here. Engagement.
MINDJUMPERS | MONDAY, MAY 30, 2011
[Blog] How Ecycler Used Social Media to Enhance Its Business
Today the company has 8,200 followers, 9,568 Facebook: fans, 73 YouTube videos and a blog. Tweet Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders. The challenge for the company was to proactively create awareness and start a conversation between collectors and discarders.
JEFF KORHAN | THURSDAY, JULY 22, 2010
[Blog] The Social Media Convergence Strategy - Jeff Korhan
Think of your primary points of sharing, such as your blog, as locations on these channels where a community or tribe will gather. That's why I pay close attention to even the smallest nodes of engagement - such as one blog post. Think of your primary points of sharing, such as your blog, as locations on these channels where a community or tribe will gather. That's why I pay close attention to even the smallest nodes of engagement - such as one blog post. That's linear thinking.
SOSHABLE | SATURDAY, APRIL 21, 2012
[Blog] 5 Ways Accountants Can Get Started by Using Social Media
The use of online forums has only become more crucial in recent years, with social media and blog sites now one of the most powerful platforms available to young professionals. Creating a blog using simple platforms like WordPress or Tumblr allows users to create unique personal and professional pages, and unlike LinkedIn or Facebook, the user has almost total control over the visual and contextual environment. Internal audits and accurate accounting are now prime vehicles for companies to showcase their fiscal integrity. This is supported by the U.S. Get Your Profile Out There!
GEOFF LIVINGSTON | THURSDAY, OCTOBER 2, 2014
[Blog] Getting Lost In Tech Again
Shiny Object Syndrome has been an issue ever since blogs and social networks took the over the Internet. 'Tenacity5 Media’s client Vocus and Cision released a new eBook, “ What If PR Stood for People and Relationships ” authored by Brian Solis and GapingVoid. The primary gist is to stop getting lost in technology, or suffering from Shiny Object Syndrome. What If PR Stood for People and Relationships By Brian Solis from Vocus. Today, you can see it manifest itself in the way marketers and communicators talk about data, social tools, and mobile technology.
GEOFF LIVINGSTON | SATURDAY, JUNE 18, 2011
[Blog] Building a Market for Citizen Journalists
Instead, citizen journalists are left to compete with every other form of blogging and content creation on the social web. And there is significant competition from parent blogs to gamers. Image by Syrian Freedom. It was a great honor to feature some of the organizations that are trying to build a stronger citizen journalist corps last week on Mashable. One of the more striking aspects of the story interviews was a perceived need to build a receptive audience for citizen journalists. For example, both AllVoices and Global Voices are building platforms for new citizen voices.
SOSHABLE | THURSDAY, FEBRUARY 9, 2012
[Blog] Social Media has a Friend in Fitness: Greatist
quick look at their Facebook page reveals two things: they stay active and they’re not just your standard blog RSS-fed page. The page is geared around a movement more than just a blog. As social media continues to expand and enter more areas of our lives, the health and fitness segment has been dominated by a handful of major companies and publications. Nike was a trendsetter. Men’s Health made a splash early on. They have real engagement and ask real questions of their followers, offering advice at times while staying fresh and fun at others.
LOUIS GRAY | THURSDAY, DECEMBER 2, 2010
[Blog] Follow NFL Football With Game Center on Android
Play by play and Other Highlights in Game Center Lest the current game be in timeout or halftime, you can tap over to read headlines and blogs from around the league, view press conference videos, or see high quality photographs from other games - including, yes, cheerleaders, if you're into that. Professional sports leagues are warming up quickly to mobile customers who can't be at the game or in front of their TV sets at home. The MLB At Bat application is a top program on iPhones, iPads and Android phones alike, and is so good, I swear I bought it three times - once for each platform.
CONVINCE & CONVERT | MONDAY, JULY 7, 2014
[Blog] The 12 Startups I’ve Invested In and Why
Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog. 'I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer. mentioned that I am an investor in that company, and Chris said, “You are? had no idea you did that kind of stuff.” Lesson.ly Lesson.ly
JACOB MORGAN | THURSDAY, JULY 22, 2010
[Blog] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 Although some education played a role in helping people use tools such as the blogs and the wikis, Brainstorm grew organically. SNAP (strategy news and performance and internal PR news stories) is a good example of a simple way for employees to share content or news with the rest of the company, it’s simply done on an intranet blog that employees can access. If you enjoy traveling be sure to check out Jacobs travel blog. case studies.
THE JORDAN RULES | THURSDAY, MARCH 28, 2013
[Blog] Goodbye Posterous
After being a loyal user of the Posterous platform for almost 4 years, I've been forced into setting up a new blog. At first I wanted to blog about ideas I had. The more complex the problems I explored in my blog were; the more it forced me to explore possibilities, interact with experts, and conduct experiments. Eventually I realized that my blog was encouraging me to push boundaries, and explore unexplored areas related to my field. never wanted a real blog; I loved the light-weight, easy-to-use nature of Posterous. THE COMING STORM. link]. Singing off.
LAUREL PAPWORTH | SUNDAY, APRIL 14, 2013
[Blog] Mongrel Media: When Corporate Comms hijacks Traditional and Social Media
As such, the person who receives the content or social object needs to be ‘engaged’ enough to turn around and Like it, Share it, Comment on it, Retweet it, Blog it, YouTube a video about it, LinkedIn it, Google Plus it. 'Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win? I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Social media is often seen as opinionated rants – certainly not impartial like trad media – yet can bring many channels into the conversation. Ever. .
LAUREL PAPWORTH | THURSDAY, OCTOBER 7, 2010
[Blog] Find Twitter followers by location 2011
Someone asked in comments on my blog – this one – “how to find followers or users on Twitter by location? In other words, what town are those Twitter users in ? Can I make a list of those on Twitter who are in my local area? Finding Twitter followers by location seems to be dependent on one of two things. self professed home town in the location field in the Twitter bio profile. Doesn’t work if they say “new york, london, sydney or “on a yacht. Or based on the phone GPS co-ordinates that are sent with the tweet to Twitter. Self proclaimed.
SOCIALNOMICS | FRIDAY, FEBRUARY 6, 2015
[Blog] Basic Social Media Optimization Tips That Can Make A World Of Difference
You can then create up to five custom links including your website blog as well as your other social channels. 'Social media is one amazing media to communicate with the masses in real time. It can single handily turn your brand from a “nobody” into an “everybody.” While content plays an important role in your strategy, so does your appearance. Remember, first impressions are everything. Here are some general, easy optimization tips to set your social media marketing into complete success. Instagram: Instagram doesn’t allow for clickable URLs in your photo and video descriptions.
DANNY WHATMOUGH | WEDNESDAY, MAY 19, 2010
[Blog] Agencies have nowhere to hide in social media land
A blog post late last week from Wolfstar PR’s Jed Hallam cast a (perhaps envious and rather harsh) stone at Paratus Communications – the PR agency that has (to the industry’s surprise) recently acquired the full Vodafone UK PR brief. Tweet. This is a post that I wrote earlier this week and that was originally published on Reputation Online. Infighting looks set to break out again amongst PR agencies. Now, we’re a pretty online social bunch, as you’d expect from a public relations consultancy that’s got a reputation for doing online PR. Now, I’m not going to cast further accusations.
ABSOLUTE PA | TUESDAY, OCTOBER 26, 2010
[Blog] Productivity: 6 Secrets to Squeezing the Most From Your Day
Blog posts or articles: write a bunch at one time setting a morning aside weekly or fortnightly. There are so many aspects to running a business, and as a small business owner you’re expected to do all of them! Wearing a variety of hats, getting involved in areas that you don’t enjoy, understand or simply aren’t interested in. This can make maintaining productivity and motivation difficult. The key to remaining productive at work is largely down to good organisational skills, and as a virtual assistant being organised is second nature! Minimise Distractions. Turn them off! Be Prepared.
ACIDLABS | TUESDAY, FEBRUARY 23, 2010
[Blog] Browsers, URLs, Facebook and expectations
Over at his blog, UI and US, my friend Keith Lang has written yet another useful piece of thinking on this issue. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Browsers, URLs, Facebook and expectations February 24, 2010 in posts By now, many of you will have seen the ReadWriteWeb confused as Facebook saga. It’s an object lesson in the capabilities and expectations of everyday web use. They don’t know what a URL is nor how it works.
ACIDLABS | SUNDAY, APRIL 11, 2010
[Blog] How's that going to work, then? – Government 2.0 and purdah
Interestingly, and to the point I will come to shortly, this was announced by a senior public servant on Twitter and on the Department’s blog. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. How’s that going to work, then? – Government 2.0 As an example of us being a touch behind the 8-ball, I, along with others, am still waiting for the official government response to the Government 2.0 Taskforce Report. hope they get it right.
LOUIS GRAY | THURSDAY, NOVEMBER 29, 2012
[Blog] The Best Mistake I Ever Made
Editor's Note: In response to my good friend Kevin Fox , who shared on his blog today how the college selection process, aided by a youthful blunder on his part, helped launch his career. By the way, if you're not reading Kevin on his blog or on his Twitter stream , you should. Unsurprisingly, I've got a similar story, and that makes it time to share. In 1994, I was applying to colleges. The oldest in my family, I was the first to move on from high school, and beyond the occasional lecture from guidance counselors at school, I was pretty much finding my own way. blah blah blah.
THE WAY OF THE WEB | MONDAY, DECEMBER 5, 2011
[Blog] Privacy, Frictionless Sharing, and Hasah Elahi
The insightful Chris Thorpe summed it up well with his blog post comparing it with frictionfull sharing. I originally wrote about Hasan Elahi four years ago following an article in Wired, which described how he was incorrectly questioned by the FBI, and the Tracking Transcience project he began as a result to share everything about his life – where he was, what he was eating, his purchases etc. My original post is here ). Way before frictionless sharing became available to us all! Something that someone saw and though they absolutely had to share with me.
SOSHABLE | FRIDAY, FEBRUARY 8, 2013
[Blog] Use Hashtags Instead of Social Icons on Ads
For Facebook, things are different and that deserves a blog post of its own, but for now if you focus on hashtags to spread your campaign messages in your advertising (print, television, and just about everywhere else), you’ll find that your social media interactions can improve. If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. This year’s big takeaway was a shift in the way that companies were presenting their social media. The results of the research were easy to spot.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Blog] The Soft Sell: Why Lead-Gen is Not the Only Benefit to Content Marketing
That soft content that we create—the industry news analysis, the entertaining video blogs, the podcast interviews with industry thought leaders—that stuff, believe it or not, makes your brand more attractive to customers. '“It’s all about lead gen,” the salespeople say. It’s hard to argue with salespeople, especially considering that the money they bring in helps pay your salary. But good content isn’t just about creating sales leads; it’s about creating relationships. You know they make a commission on every sale. You know they have monthly quotas to meet. enjoy helping you.
SOSHABLE | TUESDAY, OCTOBER 16, 2012
[Blog] New Facebook emoticons help you express yourself
Read More Social Media News via Soshable Blog. Expressing ourselves in various ways is always something we look to do, especially when it makes showing what we think or feel a quick and easy process. Emoticons are not new to the Internet, just to Facebook. Last week Facebook rolled out the ability to share a thought via an emoticon on comments only. This means that you will not be able to use them within a status update since comments give the option to hide if you are not impressed. Time will tell. <Insert happy face here> Happy smiley face, emoticon via Shutterstock.
TWIST IMAGE | SATURDAY, APRIL 16, 2011
[Blog] Why I Don't Like You
in a strange twist of zeitgeist, my Podcasting brother, Joseph Jaffe , just Blogged about this as well: Hawking For Likes ). Here's a true story about Facebook and the "like" button. was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. Not unlike many other people, they turned to Social Media to air their grievances in hopes of getting resolution. Pimping for likes. No joke.