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HOW TO: Properly Use Badges to Engage Customers

INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. “Badges?

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Badges? We Don’t Need No Stinkin’ Badges

Spin Sucks

Nuh-uh, we have badges and stuff! Adding badges to your website does not make you any more of a gamified business than adding a picture of a giraffe makes you a zoo. Points and badges are a good start, but they are just a start. Joey Strawn is a  blogger , husband, and animal lover. Badges? Today’s guest post is written by  Joey Strawn. billion by 2015.

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Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate). AG George Brandis ‘I don’t regard bloggers as journalists.’ And we may need those bloggers in the future.

How to Leverage the Potential of Blogger Outreach


Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. What is Blogger Outreach? Blog Directories.

The Vanity of New Metrics

Geoff Livingston

You can see this already with leaderboards and badges for social giving, fitness apps, and more. ” Or badges on their blog. Consider school grades, attendance reports, boy and girl scout badges, colored belts for martial arts, etc. Welcome to the new rat race for many insignificant badges. Boy scout badges image by torbakhopper. Impact. Let’s be clear.

Five Lessons Any Blogger Can Learn from Organized Crime


What can a blogger learn from the worst criminals in America? Let the identity serve as a badge of honour. 2) Work with Your “Competition” to Create New Opportunities. For many entrepreneurs and bloggers, making acquaintances and building friendships lead to interview opportunities, traffic building exercises, and even the odd friendship or two. 4) Always Look to Expand Your Empire.

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Applying for ranking with the Ad Age Power 150 to get that awesome badge in the sidebar of your blog. When a blogger hits the big time and earns a ton of subscribers or has a large community commenting, said blogger has to be there to reply, engage, comment, and return the favor. Today’s guest post is by Jayme Soulati . If your blog was ranked (how does that even happen?)

The Slippery Slope of Association Blogger Outreach

skip to main | skip to sidebar mizz information Tuesday, October 5, 2010 The Slippery Slope of Association Blogger Outreach Its not often that two of my favorite things to blog about happen to intersect but today youre in luck. Mom blogger drama has made its way to the association world. Can you really expect uncompensated bloggers to take heat and defend your industry? Score.

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Confirmation That We Kick Ass

Waxing UnLyrical

desperately wanted one of those badges. After all, all the cool kids had them! I’d even tell my guest bloggers that was one of my goals for WUL. badge in and of itself doesn’t really mean anything. There aren’t a lot of badges I aspire to – I got over my Girl Scout days a long time ago (yes, I was a Girl Scout) – but this one, I did. Booyah!

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Tweet Guest post by Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Loyalty. Link Link Link.

Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. ExactTarget identifies bloggers that may be appropriate, possibly using something like BlogDash (which I love).

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Link Building Tactics for Publishers

Adam Sherk

Widgets and badges. Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too. Similarly, badges can provide win-win scenarios in which users are happy to display either an affiliation with or recognition from a particular publisher. 8. Blogger and influencer outreach. Link reclamation.

Outsourcing Social Media Management


Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. For example, a successful blogger outreach program is infinitely more impactful for your brand over one that never gets off the ground! 4. If you suddenly decided to hire Joe and he takes over your program tomorrow as a badged employee, is that good? The badge doesn’t change the dynamic.

The Baconator on Social Media

Waxing UnLyrical

We bloggers like badges. Right here on WUL, there are a few that I’m proud of (you’ll remember how thrilled I was when we finally got the Alltop badge ). But today I’m exceptionally proud to unveil my newest badge and, perhaps, my favorite of all: the Baconator. And Erin, thank you so much for my badge. I’ll wear it proud and sing it loud!

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The Carrot and Stick of Social Media Disclosure

Convince & Convert

URLs, along with our recognizable visual badges for multiple disclosure types across all digital and social media platforms. influencer outreach blogger relations CMP.LY Did you cringe just a bit when you saw the word disclosure in the title? Well, relax. How can you do this? The 3 Types of Disclosers. How could they have missed the recent ban of Nike tweets in the UK ?)

Lanyrd: Social Media Conferences & More

Jason Yormark

All in all, it’s a great start and I would imagine their are many more features around the corner.  I’d love to see a more user friendly badge feature to give bloggers an easy way to implement dynamic content to their sites regarding their conference participation.  Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working.  In addition to simply listing conference details, you can get information on speakers, sessions & content. Also Facebook integration would be a plus. Social Media Book Giveaway Contest Follow Up.

PR 101- Reaching Out to Bloggers

Janet Fouts

If you’ve got a great story it seems only natural for PR to reach out to bloggers in your space and get them to write about you right? Yeah… well that seems to be the latest problem for bloggers who get tons of emails and press releases every day trying to get them to write about whatever product or service. So if you really want to connect with bloggers you need to read these best practices first. Take the time to get to know the bloggers in your area of interest. Besides befriending a particular blogger, get to know their network. Not so much.

Returning to the Gravity Summit

Ari Herzog

P.S. To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Here is a Gravity Summit overview. You can be sure I will share followup thoughts about the event as I did in 2009. Thank you for reading! Marketing events

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Four Ways to Fight Content Thieves

Spin Sucks

We took two approaches: I commented on every post that was mine with things such as, “You can’t scrape a blogger’s content and not attribute correctly” or “Boy, this blog post sure looks familiar.” By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. Every day. She was livid (rightfully so)!

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Pages Badge Application. Insights Badge Application. Ads Badge Application. You''re reading How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. If so, then you’re in the right place. How to Contact Facebook Support. The reason? Name Issues.

Gamification: Much Less Scary Than What’s Under the Bed


All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! When the term “gamification” is used, many envision a highly technical system of levels and badges and that can be done. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Pew is not the only one watching gamification. What do you think?

Conference Season: Learning for More than Members


All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! Soon there will be days filled with registration badges, session evaluations, food and beverage orders and – most important for anyone working in a member driven organization – spending time chatting face to face with members and industry experts. Spring conference season is upon us. 

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.” This tip from guest blogger Mark Traphagen (again) is almost too good to share. Will Google+ be a “Facebook killer” or just Google’s next failed social network? So what makes Google+ special?

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

The Norton badge works totally fine (it is a pop-up with security information like most privacy badges) so there’s really no need for the link. There’s no badge attached, just the text “About SSL certificates” The exact phrase that Godaddy were using for a lot of their links. (I would guess that Keurig have no idea about this). And on it goes. Slashfilm.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. While I’ll admit not all businesses fit into the Foursquare model, there are some business that may think that they don’t but could definitely use it with a bit of creativity. You will also notice that uploading a photo is an option. But, fear not!

4 Critical Mistakes that Cost me 1000?s of Subscribers, Fans and Followers


Like many early stage bloggers, for months I obsessed about seeing the chiclet count on my Feedburner badge hit 1,000, only to find that it wouldn’t do much for me other than inflate my ego. If there’s one thing that cost me and many other bloggers 1,000′s of subscribers, it is not having landing pages in their guest post bylines. There is probably not a single successful blogger who won’t tell you that “the money is in the list.” This is a guest post by Srinivas Rao of BlogcastFM. Focus on RSS Numbers. Lack of Landing Pages.

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Your Mom Tells You What You Want to Hear

Spin Sucks

We even judge people with friends who judge the same way (I’m really bad in airports; like someone handed me a fashion police badge and a book of blank tickets). Go find a reporter, blogger, or even colleague who you completely disagree with and have a conversation with them. echelon meet for the World Economic Summit annual meeting. And it took place last week.

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Interview with Community Manager: Helen Lynch from

Social Media Citizens

On the blog we’ve been featuring interviews with our ‘Local Heroes’; the independent businesses our users really like, and some of our favourite food bloggers. We’re hoping to extend the scope to interview businesses and bloggers from other spheres in the near future, but when we launched most of our users were focused on reviewing restaurants and cafes so that’s been the focus to date. G: How do you reward your community stars? H: Recognition is crucial, if someone goes above and beyond they need to know you’ve noticed and you appreciate it.

PayPal Research Shows Strength of Community Trumps Popularity

Geoff Livingston fundraising competition among bloggers —- including TechCrunch’s Michael Arrington and All Things D’s Kara Swisher —- was dominated by a blogger offering to parade around in a tomato suit. We live in strange times, in which an online following is considered the mark of success. The paper, my final as a Zoetican and co-authored with Henry T.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! Ultimate Blogger’s Guide to Search Engine Optimization : There have been a lot of guides on blogging and SEO, but this is the latest and has good info. And I did. Blogging.

Tips for Starting a New Facebook Fan Page


After some browsing of some awesome freelance writers’ fan pages, I decided to name mine with the title Freelance Writer & Blogger. At the bottom of it was a badge saying it was created with the free version of Pagemodo. One of the things many people struggle with in social media are identity issues, and I am no different. Fans didn’t sign up for posts from elsewhere.

Creating Online Courses with Kunerango


You will want to promote your courses every chance you get – consider using organic and promoted posts on social media, an announcement to your mailing list, email signatures, a badge on your blog, a blog post, and any other avenue you can think of to get the word out. If so, then Kunerango is the platform for you. No hidden fees, credit card required, or startup / hosting costs.

7 Best Newsletter Builders for Creating Great Newsletters

Writtent Blog

Mailchimp is one of the most popular email clients for bloggers thanks to its affordability, ease of use, high-quality campaign reports , and fun quirky culture. Another popular email client for bloggers and internet marketers, Aweber is known for its professionalism, support, autoresponder capability, and anti-spam policy. Mailchimp. Spam checker. Autoresponder. Full featured API.

3 Simple Gamification Ideas for Your Brand Strategy

Engaging Brand

Let customers earn points, badges, and rewards. Additionally, you can benefit from offering them badges and rewards like free shipping or gifts once they've accrued a certain number of points. 2. Katheryn Rivas is a freelance education writer and blogger. How does a bank get its customers to trade their free checking accounts for checking accounts that charge a monthly fee? According to the Chicago Tribune , it turns the process of switching accounts into a game. That's what Extraco Banks in Waco, Texas discovered when they decided to phase out their free checking accounts.

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7 Insider Tips To Help You Get Noticed On Blog Directories


Once you’ve found directories to list on, you can be one of the 99% of bloggers who press ‘submit’ without thinking too much about the potential of that listing. If the blog directory requests that you display their hyperlinked badge or text link on your blog, then display it loud and proud. This is a guest contribution from Andrea Martins, founder of Story Resumes. . It happens.

7 Effective Ways to Market Your Business Blog

Writtent Blog

Promote other bloggers, be an active participant in digital communities, and network tirelessly. Display your Feedburner badge, and don’t be shy about sharing how many subscribers you’ve gained. Every blogger needs a well-maintained set of Google news alerts for their own name, and the name of their company’s blog. Over  392 million people  worldwide view more than 13.3 Unique.

5 things I’ve learned from failed blog posts

Akamai Marketing

That post last week was easily the least engaging post I’ve ever written earning me yet another badge of lessons learned. So, bloggers…do you agree with my lessons learned? So every once in a while…I think I have a fabulous idea for a blog post. mean the kind of idea that wakes you up at night!  One that everyone will appreciate and want to discuss. Nothing. Hardly.

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How to Use Your Blog to Leverage Social Proof and Increase Your Authority


And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top publications on the web? Badges – If you have badges that mention article directories or web directories, these provide no benefit and just serve as a distraction. One of the smartest things you can do as a blogger is to build your email list. You’re not alone. But HOW?

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Content vs. Community: How Online Publishers Can Nurture Both

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. Meanwhile, bloggers and small content producers are adopting new technologies at lightning speed. Sign in with Facebook or Twitter to get started! Have an account? Have you heard of Google+?

4 Free Tools for Researching Guest Blogging and Advertising Opportunities


They even offer a badge you can add to your site that will link advertisers to your Google Ad Planner data. find Klout will help you determine whether someone has a well-established and active social media presence, which is sometimes key when it comes to judging whether a blogger has built themselves (and their blog) as an authority in their niche. What Makes a Great Opportunity.