Jason Yormark

JANUARY 6, 2011

clients outside the normal b2b and b2c environments I have. Share this on Technorati. S360 is a strategic. communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. public relations. I really look forward to working with. new exciting times as much as time permits.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side. Tweet This!

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on Technorati. Facebook added more than 150 million new users in 2010. So what’s next? Share this on FriendFeed. Post on Google Buzz.

Trends 187

Trends Social Media Marketing Technorati 187

Idaconcpts

AUGUST 26, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on Technorati. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. Share this on LinkedIn. Post on Google Buzz. Share it on StumbleUpon.

Social Media 132

Social Media Aggregator Technorati B2B 132

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources. influencer outreach b2b marketing content marketing influence marketing openview labs'

Influencer 160

Influencer Strategy Content Marketing 160

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. Share this on Technorati. It’s no secret that the number of publications has declined over the last few years. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Share this on Facebook.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Share this on Technorati. Of course you do, or you wouldn’t be reading this. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share this on Technorati. How To Use Linkedin To Generate Business by Search Engine Land.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Small Business Mavericks

OCTOBER 14, 2011

If your website is a tech website, for instance, then you might want to display tech-centric social icons such as Delicious, Digg, and Technorati. LinkedIn – If you are a B2B business – and even some B2C niches – you’ll want to include a LinkedIn button. This largely depends on the type of website you have.

Delicious 87

Delicious Technorati Digg B2B 87

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share this on Technorati.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Technorati. Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

AUGUST 9, 2010

Share this on Technorati. Tags: Social Media Marketing Alterian SM2 analytics b2b marketing Cision Cymphony Facebook key influencers last click attribution LinkedIn Neilsen BuzzMetrics NyQuil Radian6 social influence social media metrics social media ROI Twitter Vocus. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share this on Technorati.

ROI 193

ROI Social Media Vocus Metrics 193

Mindjumpers

JANUARY 3, 2011

Sounds like B2B marketing and lead nurturing, doesn’t it? Technorati Tags: blog , brand , communication , Cone , Customer New Media Study , Facebook , loyalty , multichannel , omnichannel consumer , Social Media , Social Network , Twitter , user. with 77% of the respondents. What Content People Share And Why They Do It.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Laurel Papworth

OCTOBER 19, 2010

Technorati Tags: b2b , business , cloudcenter , Facebook , Google , LinkedIn , Online Communities , rainmaker , social crm , social media , social networks , Twitter. Tags: Online Communities social media social networks b2b business cloudcenter Facebook Google LinkedIn rainmaker social crm Twitter. Social Media and SMBs (11).

Social CRM 75

Social CRM Google B2B Social Networking 75

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JUNE 15, 2010

Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands. Share this on Technorati. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good?

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2011

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on Technorati. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good?

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx. Share this on Reddit. Stumble upon something good?

Press Release 112

Press Release RSS Blogger Airlines 112

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This drives us crazy – Brits tend to be under-expansive about their expertise. Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. Technorati. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Myrland Marketing

APRIL 6, 2010

Share it on StumbleUpon Share this on Technorati Tweet This! Nancy Myrland, Certified Social Media Consultant, Speaker & Trainer Professional Marketing Advisor Share Share this on del.icio.us Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? Stumble upon something good?

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Most b2b websites are still static and one-dimensional. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JULY 12, 2010

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Share this on Technorati. Share this on FriendFeed.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Share this on Technorati.

Report 174

Report Social Media B2B GPS 174

Social Media Strategery

AUGUST 8, 2010

Social Media is going to chance and is already changing the game – in B2C and in B2B. Billable hours and reporting is not everything. Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. Train and educate them.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 15, 2010

5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox. Share this on Technorati. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Share this on Technorati.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Share this on Technorati. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

Tools 193

Tools Twitter Tips Hubspot 193

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Drive Leads through LinkedIn.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share this on Technorati. Successful Twitter Marketing Strategies by Social Media Optimization. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx.

Tools 207

Tools Twitter Tips Statistics 207