Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Share it on StumbleUpon. Share this on Technorati. By Erika Penzer Kerekes. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx. Share this on Reddit. Stumble upon something good? Tweet This!

B2B 102

B2B Marketing Small Business Technorati 102

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share it on StumbleUpon. Share this on Technorati. Facebook added more than 150 million new users in 2010. So what’s next? Post on Google Buzz.

Trends 187

Trends Social Media Marketing Technorati 187

Idaconcpts

AUGUST 26, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share it on StumbleUpon. Share this on Technorati. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. Share this on Facebook. Tweet This!

Social Media 132

Social Media Aggregator Technorati B2B 132

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side. Tweet This!

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice.

Alltop 148

Alltop Tips Hubspot Directory 148

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. Share it on StumbleUpon. Share this on Technorati. It’s no secret that the number of publications has declined over the last few years. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie! Subscribe to the comments for this post?

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Webbiquity SMM

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share it on StumbleUpon. Share this on Technorati. 35+ Most Essential WordPress Tricks and Hacks by Artatm. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Tweet This!

WordPress 182

WordPress Content management systems Message Boards SEO 182

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

AUGUST 9, 2010

Share it on StumbleUpon. Share this on Technorati. Tags: Social Media Marketing Alterian SM2 analytics b2b marketing Cision Cymphony Facebook key influencers last click attribution LinkedIn Neilsen BuzzMetrics NyQuil Radian6 social influence social media metrics social media ROI Twitter Vocus. Post on Google Buzz. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share it on StumbleUpon. Share this on Technorati. Share this on Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JUNE 15, 2010

Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands. Share it on StumbleUpon. Share this on Technorati. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share it on StumbleUpon.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 24, 2011

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share it on StumbleUpon. Share this on Technorati. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Tweet This!

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This drives us crazy – Brits tend to be under-expansive about their expertise. Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. Share it on StumbleUpon. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx. Share this on Reddit.

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. StumbleUpon. Technorati. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev.

Communities 117

Communities Groups Groups Social Media 117

Myrland Marketing

APRIL 6, 2010

Share it on StumbleUpon Share this on Technorati Tweet This! Nancy Myrland, Certified Social Media Consultant, Speaker & Trainer Professional Marketing Advisor Share Share this on del.icio.us Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? Stumble upon something good?

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JULY 12, 2010

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Share it on StumbleUpon. Share this on Technorati.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Share it on StumbleUpon.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

SEPTEMBER 15, 2010

5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox. Share it on StumbleUpon. Share this on Technorati. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Share it on StumbleUpon. Share this on Technorati. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Share it on StumbleUpon.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share it on StumbleUpon. Share this on Technorati. Successful Twitter Marketing Strategies by Social Media Optimization. Share this on Facebook.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 14, 2010

Here are the links if you are interested: Man Killed by Social Media 7 Steps to B2B Sales Leads Reply Tamar Weinberg April 19, 2010 at 1:31 pm I never disagreed with that point, Jason. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Having been involved in two of the most popular Technorati blogs (both in the top 10), I know when a pitch is crap. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200