Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

AUGUST 8, 2019

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).

Social Media 159

Social Media Statistics Strategy Research 159

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? Monitor Your Social Media Feed .

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? Monitor Your Social Media Feed .

Eventful 90

Eventful Tips Training Authentication 90

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. – Website URL.

LinkedIn 104

LinkedIn Company Tips RSS 104

Convince & Convert

MAY 23, 2017

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 129

Brands Analytics Data Metrics 129

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content.

Social Media 40

Social Media Mobile Social Networking Trends 40

Webbiquity SMM

DECEMBER 12, 2012

While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary. by B2B Digital Marketing. ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. Research and use relevant hashtags to expand your reach. Schedule posts strategically: Use a social media scheduling platform like Keyhole to schedule your posts at optimal times when your target audience is most active.

Instagram 52

Instagram Meme Tips Marketing 52

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson.

Social Media 121

Social Media URL B2B Knowledge Base 121

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. But since we all seem to use shortened URL’s these days, does it really make a difference? Share it here!&#

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

JUNE 6, 2022

Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. For example, our own Social Media Manager, Olivia Messina, uses a well-lit selfie as her great profile photo. Create a Custom LinkedIn URL. Ideally, you’d want your first and last name as your vanity URL.

LinkedIn 145

LinkedIn Skills URL Badge 145

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Unfortunately, as with so many things in social media marketing , there’s no single answer. We’d recommend doing some competitor research before you start.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Pricing: free.

Tools 100

Tools Twitter Sample Samples 100

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 110

HootSuite Brands Price Collaboration 110

Convince & Convert

MAY 31, 2012

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

MARCH 14, 2017

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

MAY 13, 2021

Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. Just as you may want to protect your connection details from competitors doing research, you may also want to check out competitor profiles without the visit being tracked. View profiles in private mode.

LinkedIn 136

LinkedIn Features Privacy Groups 136

Writtent Blog

DECEMBER 6, 2023

Listen to what they’re saying on Twitter and Facebook for honest market research. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Google can show much more than your website URL in search results. It’s not just another social network.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210