Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 97

ROI Cost B2B Organization 97

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. 4. User-Generated Content is Emerging as a Key Player in Paid Social.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

Keyhole.co

MARCH 24, 2023

Moreover, social mentions give away a handful of insights. Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Some of them are: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Assessing professional performance LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. These are the reasons why they matter: 1.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing. Today a person needs to see a message upwards to 20 times.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. What is a customer touchpoint? These maps put the customer first.

Examples 92

Examples Template Templates How To 92

Sprout Social

SEPTEMBER 28, 2016

That’s why I’ve decided to bust some common social media myths that need to be put to rest. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.” Social media was never free.

Social Media 40

Social Media Metrics B2B Team 40

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well.

Engagement 40

Engagement Social Media Meme Sentiment 40

Sprout Social

APRIL 2, 2019

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. And we know what they want—real connection. Defining connection.

Sports 107

Sports Communities Sentiment Team 107

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 141

Social Media Strategy Consultant Blogger 141

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Not only that.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Social media analytics.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

APRIL 23, 2024

Sharing competitive insights Finally, you need to know how you’ll present and share your insights. Sprout Social includes competitive reports that are ideal for tracking your competition’s social media performance. Sentiment: How positive or negative these engagements are.

Analysis 83

Analysis Sentiment Marketing Reputation 83

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. This is a problem that many B2B brands and SaaS companies face. The short answer? It depends.

Social Media 118

Social Media How To Press Release Sentiment 118

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. They may also offer automated management of activities, such as email and social media post scheduling, which can be a time savior for busy marketing teams. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. Your website, content marketing and social media presence all communicate your brand. How you present your business is totally dependent on your audience and customers. How to build brand positioning Positioning refers to how you present your brand relative to your target market.

Brands 94

Brands How To Sentiment Social Media Management 94

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. Social media is like any other digital marketing channel in one key aspect: if you’re going to see those returns, you can’t afford to get complacent. Here’s how to maximize your social media ROI with analytics integrations. Visualization is key.

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Oktopost

MAY 16, 2023

What if we told you that there’s a way to boost engagement with your social media posts, appeal more to purchasing decision-makers, see more shares and interactions, grow trust, and grow share of voice without having to upend your entire social media strategy? You’d probably be pretty impressed, right? Need to know more?

Strategy 62

Strategy Content UGC B2B 62