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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). and 38 million in the U.K.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

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The best times to post on Twitter 2022

Sprout Social

Travel and Tourism. Mobile commerce: what it is and why you should care. Sprout for travel and hospitality: Deliver a five-star experience on social. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Consumer Goods.

Twitter 105
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
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What Are The 5 SaaS Marketing Mistakes You Should Avoid?

The Realtime Report

However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave. You can be sure you’re offering a great UX by double-checking your web design on mobile and in different browsers. Word travels around.