Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. .

Social Media 241

Social Media Hotels Retail Airlines 241

agora pulse

NOVEMBER 4, 2020

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. Reddit Has a Massive Audience.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

APRIL 26, 2022

As HubSpot’s Director of Executive Communications Hannah Fleishman puts it, “The reality is, an executive’s platform is one of the most powerful recruiting, marketing and sales tools a company has.”. Looking for some must-follow B2B startup CEOs. I’m talking “change the world” kinda companies. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Social ROI often comes down to the data you collect and how you use it. Social ROI often comes down to the data you collect and how you use it. How can you and your organization effectively embrace a data-driven marketing culture?

Data 101

Data Skills Meme Social Media Management 101

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. The Balancing Act.

Case Study 131

Case Study ROI Social Media Team 131

Hootsuite

MAY 16, 2022

Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Ad spend per campaign. Source: MarketingCharts. Your competition.

Cost 94

Cost CPC Facebook HootSuite 94

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

The Realtime Report

APRIL 28, 2022

Email Marketing vs. SMS: Which to choose for business in 2022? Marketers rushed to move on to subsequent technological developments from radio to the Internet. Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Disadvantages.

SMS 167

SMS Marketing Notification Construction 167

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. A major trend followed by today’s marketers is personalized messaging, and rightly so. An overwhelming 70% of brands are not using personalized marketing whatsoever.

Conversation 31

Conversation Mobile Retail iPad 31

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Account based marketing is all about creating a hyper targeted audience and then engaging that audience across various and diverse channels. Consider your classic ABM campaign.

B2B 59

B2B Advertising Examples Hosting 59

Oktopost

JUNE 25, 2019

In the beginning, marketing was a simple process. You’d take your salable goods to the market, and anyone who needed them would know they could find you there. Boom, marketing. Every development in the art of marketing since then has served to further complicate matters. Marketing has had no choice but to grow and evolve.

Marketing 101

Marketing B2B ROI Conference 101

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

MAY 20, 2019

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Most CDP providers design for marketers as end users, rather than IT departments. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Sprout Social

JULY 10, 2019

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. Below we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth. Defining your Instagram marketing goals and purpose on the platform. The reality, though?

Instagram 109

Instagram Strategy How To Marketing 109

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #4: Leverage All Data.

Apparel 236

Apparel iPad Mobile Loyalty 236

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 137

FAQ Content Consultant Social Media 137

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. It pays off in any industry (B2C or B2B) and it pays off handsomely! Every Industry! Social Media is not a campaign it’s a commitment!

Social Media 211

Social Media Retail Loyalty B2B 211

Keyhole.co

SEPTEMBER 17, 2020

Oktopost is a social media scheduling tool that focuses more on the B2B industry, helping big businesses to manage their online presence in a way that really engages their audience. Related Articles: 16 Content Creation Tools to Make Life as a Marketer Easier The Free Social Media Reporting Template for Marketers.

Social Media 111

Social Media Tools Price Social Media Management 111

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Target audience definition.

Template 145

Template Templates Social Media How To 145

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Internet Retailer ]. Internet Retailer ]. Some marketers may think, “I’ll just post my videos on all the networks. Well, you’re on the right track and asking the right questions.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Pixlee

FEBRUARY 8, 2018

Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% Email personalization is key to success in 2018.

Marketing 42

Marketing Hubspot Retail B2B 42

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. If Facebook can address those issues satisfactory it would be great.

Social Media 133

Social Media Strategy Curation Privacy 133

Keyhole.co

JANUARY 17, 2023

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy. This new feature complements Keyhole’s real-time social media analytics perfectly. All in one platform.

Social Media 52

Social Media Tools Price Social Media Management 52

Convince & Convert

APRIL 8, 2016

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better. Video Will Help You Dominate Your Marketing Objectives.

Video 60

Video Marketing Hubspot Education 60

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 41% provide opinions about products/services.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Case Study Strategy Study 117