Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 103

Examples Template Templates How To 103

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc.,

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer Satisfaction (CSAT). CSAT is typically used to capture customer experience levels for one-time interactions.

Metrics 79

Metrics Aggregator Price Loyalty 79

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Research has shown that only 15% of marketers evaluate their success by how many leads they get. The pandemic has left many companies feeling like they need to make up for lost time this year.

Strategy 144

Strategy Metrics Process B2B 144

Pam Moore

DECEMBER 7, 2017

We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Source: Wikipedia.

Template 167

Template Templates Trends Content 167

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Current or former customers (84% says research from DDB).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. But, yeah, it’s kind of a curious thing to see what this survey might look like two years from now versus what the survey might have looked like two years ago.

Company 120

Company Instagram B2B Survey 120

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Research top industry bloggers. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life.

Yammer 60

Yammer Buy Social Networking Report 60

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Building a brand community isn’t about improving vanity metrics like engagement and follower count.

Examples 227

Examples Communities Brands Forums 227

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Case Study Strategy Study 125

Hootsuite

JULY 15, 2020

It’s all about boosting sales while creating brand loyalty and trust. Do thorough audience research. For a more in-depth look at these concepts, check out our complete guide to audience research. For B2B, also consider size of business and who makes purchasing decisions. Are they researching or ready to buy?

Template 145

Template Templates How To Tourism 145

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Earnest B2B ). Social Media Stats and Demographics. Marketing Pilgrim ). Social networks and blogs In the U.S reach nearly 80% of active U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect. View this post on Instagram. Athleta community!

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

DECEMBER 10, 2019

Finally, we pored through the latest data from respected research organizations, like: Deloitte. The CMO Survey. People use social to find entertaining posts, read news, and research products, all in public channels. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale.

Trends 145

Trends Social Media CPA Sports 145

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Listen to what they’re saying on Twitter and Facebook for honest market research. Create a customer loyalty program to encourage future purchases and referrals. Survey your customers for great ideas. Be where your competition is not. Get more leads as the only major player.

Small Business 98

Small Business Marketing Compete Directory 98

Buzz Marketing for Technology

MARCH 23, 2010

But after you look at the research below it will be hard to call the contact center a cost center for long. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. It pays off in any industry (B2C or B2B) and it pays off handsomely!

Social Media 211

Social Media Retail Loyalty B2B 211

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. It can make or break a brand’s connection with customers, and their loyalty. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. All rights reserved.

Social Media 128

Social Media Consultant Health Care Questions 128

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? won’t show up in keyword research tools)? B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ).

Statistics 214

Statistics Social Media B2B SEO 214

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 125

B2B Content Case Study Marketing 125

Hootsuite

JANUARY 6, 2020

But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m. This is a great way to build trust and ongoing loyalty. Facebook’s own research shows users expect a business to respond almost immediately. EST on Tuesday, Wednesday, or Thursday. For B2C brands : 12 p.m.

Facebook 145

Facebook How To Marketing HootSuite 145

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Reporting that “the number of Inc. 500 companies maintaining corporate blogs has dropped for the first time since 2007. Did you hear that? IT DROPPED! 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner.

Resources 195

Resources Tips Syndication SEO 195

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. What is the next generation of crowdsourcing?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Does Facebook Work? by iMedia Connection. Does Anything Other Than Facebook Really Matter?” by iMedia Connection. Share this on Bebo. Subscribe to the comments for this post?

Advertising 215

Advertising Facebook Marketing B2B 215