Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Waxing UnLyrical

AUGUST 31, 2012

Forget Klout. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Or maybe a new recipe or use for your product: And you have fans who want to be called by your product name: Wouldn’t it be so easy to create über fans by contacting them?

Twitter 154

Twitter Flickr Klout Case Study 154

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Make your marketing dollars communicate with your incentive dollars. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 6, 2012

Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Then, I really kind of attached myself onto email marketing.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. What should I monitor for? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 23, 2012

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. Andres Silvaa shares an infographic from Klout which shows the expected half-life of a tweet based on the tweeter’s Klout score. Twitter Tips for Newbies.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 27, 2011

That’s also why I see smart PR firms starting to specialize more and more in a particular vertical, whether it’s B2B technology, marketing to women, or food and beverage. Relationships are the foundation of success in business, and Twitter and Facebook and Klout and WordPress don’t change that one iota.

Blogger 148

Blogger Klout Avatar Delicious 148

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 4 Rules for Marketing on Twitter by Practical eCommerce.

Tools 193

Tools Twitter Tips Hubspot 193

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

OCTOBER 5, 2010

Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., ” 17 Alternatives to Klout by ReadWriteWeb. ShortStack.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Influencer 122

Influencer Ustream Authentication Social CRM 122

agora pulse

OCTOBER 19, 2016

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. Listen and monitor sentiment.

Social Media 60

Social Media Content Marketing Real Estate 60