WebInKnow

OCTOBER 7, 2020

Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organizations tell me that they cannot build fans.

Examples 70

Examples B2B Journal Brands 70

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 203

Content Marketing B2B Journal 203

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

Startup 117

Startup Travel Insurance Apple 117

Social Media Strategies Summit

AUGUST 11, 2022

Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. The journal is a treasure trove of content on all things herbal tea-related, from product news to recipes ( green tea match ice cream , anyone?). Oystercatchers is a go-between for marketing agencies and brands.

Examples 227

Examples Communities Brands Forums 227

Oktopost

OCTOBER 7, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise. She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. She also has experience working in large B2B hi-tech enterprises. Episode Summary.

B2B 62

B2B Apple Journal Startup 62

Social Media Strategies Summit

JULY 28, 2021

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. With a user base of 3.78 Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. What do PR pros need to do differently to support online journalism?

Tips 204

Tips B2B Journal SEO 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 200

Statistics Social Media B2B Marketing 200

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Use case for B2B. Lara O’Reilly – The Wall Street Journal.

Analysis 97

Analysis Advertising Journal B2B 97

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 96

Research How To Marketing Price 96

Buzz Marketing for Technology

JANUARY 26, 2011

The challenge for all of us is to explain to senior leadership and members of the board that getting into hundreds of conversations online is better than a mention in the Wall Street Journal! Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 213

Social Media Microblogging B2B Journal 213

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 2, 2015

He’s been featured on 60 Minutes and in the Wall Street Journal. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. ” Everyone wants the magic pill—the greatest solution.

Content 60

Content Marketing B2B Journal 60

Twist Image

JULY 22, 2016

Jason Miller is a rocking tour du force of business, marketing and conversation. What's the real marketing opportunity on Pokemon Go ? It helps that he's probably the only other marketer I know who's equally passionate about Canadian prog-rockers The Tea Party. Professionally, Jason is also living the dream.

Video 40

Video Brands B2B ROI 40

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Conversation 199

Conversation Hotels Retail Focus Group 199

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Sprout Social

JULY 6, 2022

Interestingly, top times on Twitter for financial institutions were highly varied, perhaps reflecting a global audience’s ready engagement with short updates on news and markets worldwide. The highly varied engagement times could perhaps reflect a global audience’s ready engagement with short updates on news and markets worldwide.

Twitter 98

Twitter Tourism Travel Education 98

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

The Realtime Report

FEBRUARY 19, 2021

I chose to partner with Fierce as, not only are they are a top performer in their market, the company’s leadership style is both strategic and tactical, and executive management allows its team to thrive.”. “We Connect with Merilee through Instagram , Twitter , Facebook and LinkedIn.

Sports 91

Sports Training Module Syndication 91

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. PR becomes this amorphous blob that can move into many adjacent markets. Let me explain …. Email this to a friend?

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Keyhole.co

MAY 15, 2023

B2B vs. B2C If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. While Influencer Marketing Hub cites the following: Tuesday and Wednesday are great days to post on Instagram for maximum reach and engagement. Keep that in mind!

Instagram 52

Instagram B2B Tourism Engagement 52

Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

Influencer 100

Influencer Authentication Guidelines Communities 100

Writtent Blog

MAY 17, 2013

I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. Two Ways to Motivate Employees to Do Content Marketing.

Content 87

Content Journal B2B Loyalty 87

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn Group versus Facebook Group by Search Engine Journal.

LinkedIn 190

LinkedIn Tips B2B Findability 190

Writtent Blog

JULY 5, 2016

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Aaron Agius is a marketer, web strategist, and entrepreneur.

Trends 76

Trends Content Marketing Consultant 76

Kikolani

DECEMBER 14, 2012

Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food? 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. Business / Career.

Mashup 134

Mashup Resources SEO B2B 134

Twist Image

MARCH 16, 2017

It's not hard to see that the markets, the media and some people are (very) sour on Twitter. It's also not hard to see how a certain United States President seems to be the best PR and marketing that Twitter could have ever imagined, as he keeps the brand in the zeitgeist on a daily basis. . per share with a market cap of $10.78

Twitter 59

Twitter Journal Applications Advertising 59

Twist Image

FEBRUARY 10, 2011

Brands do this (both B2C and B2B). b2b marketing. b2c marketing. journalism. " Avoid the copy/paste temptation. It's too easy to take the current content you have and copy/paste it online. Newspaper websites do this. Major record labels do this. Consumer packaged goods do this. Don't do this. broadcasting.

B2B 108

B2B Journal Publishing Mobile 108

Diva Marketing Blog

MAY 4, 2012

Couple of weeks ago I had the pleasure of conducting a members only web cast for the American Marketing Association on Pinterest. Important no doubt but here at Diva Marketing it's a focus on the strategy and tactics versus the logistics. Rather reminds me of the days of when blogs were called journals or diaries.

Tips 91

Tips How To B2B Microsoft 91