Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. It’s average. Engagement? It’s not bad.

B2B 100

B2B Conversation Social Media Strategy 100

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you’re part of an employee advocacy program , ensure your content stands out.

Examples 62

Examples B2B ROI Analytics 62

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Kikolani

DECEMBER 14, 2012

The Resources Mashup. But before you get that guest post on a major blog in your industry published, you should make sure you’ve done these things. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. Social Media / Social Networking.

Mashup 134

Mashup Resources SEO B2B 134

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. 10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right.

Mashup 117

Mashup Resources How To Remix 117

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. What are the best times to post on Twitter by industry? How to find your own best times to post on social media.

Twitter 106

Twitter Tourism Travel Education 106

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Enter LinkedIn influencers.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Mindjumpers

SEPTEMBER 18, 2012

Which social platforms work better for what industry? When you want to pick the right social platform for your brand, it is important to know where your target audience is. It is always a good idea to look into social network demographics. Electronics companies are the second most successful industry on Twitter.

Platform 268

Platform Brands Automotive Tumblr 268

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Industry sites showcase your firm’s involvement in leadership in your field, and facilitate connections.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. 1 Social Media Tool Create. Second only to the 16% business use growth of TikTok.)

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

OCTOBER 10, 2023

I built a simple content creation system for it, which I use for myself and my clients to churn a month's worth of content scheduled on social media tools like Buffer. Such ideas come from his research, understanding of the industry, reading books, and experience as an entrepreneur.

System 115

System LinkedIn Content Industry 115

Hootsuite

APRIL 29, 2020

As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. Now that you have a picture of how you’re currently using social media, it’s time to get a sense of what your competitors are up to. 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Kikolani

DECEMBER 31, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, some tidbits on Affiliate Summit West, and a free ticket to Social Media Marketing Las Vegas on kikolani.com. The Resources Mashup. Social Media / Social Networking. Blogging / Writing. Looking for some link love?

Mashup 132

Mashup Resources WordPress Reputation 132

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). population uses social media. Digital Information World ) 79% of the U.S.

Communities 176

Communities Social Media Tips B2B 176

Hootsuite

JULY 15, 2019

But, timing varies depending on industry and your specific audience. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

OCTOBER 8, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Template 78

Template Templates How To Training 78

Sprout Social

OCTOBER 25, 2022

Give your social presence some personality. First things first: your social media presence shouldn’t look like everyone else’s. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. billion monthly active users , it’s still the world’s largest social media network, so few marketers can afford to overlook it. Set TikTok Marketing Goals. But with 2.9

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JANUARY 4, 2023

Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. It takes business savvy and years of industry experience to do this well.

Social Media 193

Social Media Sysomos Case Study B2B 193

Writtent Blog

DECEMBER 6, 2023

If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Join associations and use the provided resources , including local networking events, online forums, and job boards. Build a referral network.

Small Business 98

Small Business Marketing Compete Directory 98

Pam Moore

FEBRUARY 24, 2018

What about the LED lighting brands, oil and gas, manufacturing, government regulated, healthcare and the hundreds of other industries, products and services that simply are not something we all go to Facebook to talk about? WHY should your audience care that you are on Facebook or any other social network? Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

JULY 22, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Supporting Resources (download for FREE!) . What is Audience Marketing?

Strategy 78

Strategy Template Templates Marketing 78

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Looking at data from the Webbiquity blog, several trends are apparent.

Syndication 186

Syndication Data How To HootSuite 186

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! They keep their target market segments too broad and as a result they spread themselves too thin from a resource and budget perspective. Supporting Resources .

Research 78

Research Template Templates Training 78

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

JUNE 27, 2022

Even [insert your industry here]. So even if you don’t have the time or resources to jump on a trend as it happens on TikTok, you’ll at least get the references and be prepared to play off them on your other social channels later on (if appropriate, of course). On other networks, this works against you. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Mindjumpers

AUGUST 28, 2012

She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, including who should earn marketing certifications and how they can improve your business. Not long ago, the majority of web users considered social media to be a strictly leisure-based enterprise. How Social Is B2B?

Strategy 228

Strategy Facebook Metrics Advertising 228