Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

MAY 22, 2023

With expertise in the finance and technology industries, no one understands this more than our next guest! In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. Today more than ever, audiences demand authenticity from brands on social media.

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Usually, B2U marketing funnels will begin with a free software offering.

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Team 144

Team B2B Apple Marketing 144

Oktopost

NOVEMBER 19, 2020

Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

Team 131

Team B2B Marketing How To 131

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain.

B2B 62

B2B Apple How To Training 62

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. It covers more than 200 markets, ranging across over 170 industries and 80,000 different topics. Creating a Facebook Group is easy.

Software 81

Software Research Marketing Price 81

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. How many times have they attended the event?

Hosting 90

Hosting Eventful Tips Training 90

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. That in turn meant there was less third-party software development for Apple boxes. And Apples were more expensive.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

NOVEMBER 18, 2021

Currently the VP of Marketing for PandaDoc , a fast-growing and leading all-in-one document automation software company, Shawn oversees the demand generation, product marketing, brand, communication, and go-to-market efforts – leading all intertwined efforts to scale the company to its next inflection point. Episode Summary. Stay in the Loop.

B2B 62

B2B Apple Marketing Startup 62

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Use keywords and bullet points.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Consider using an employee referral software to help simplify the program. This will allow them to stay updated with industry developments and make it easier for them to share content.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. Again, this is often more complex in B2B than in B2C, as demonstrated by my very favorite buyers’ journey map , from B2B content marketing agency Babcock & Jenkins , in Portland.

FAQ 155

FAQ Content B2B Insurance 155

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. How many times have they attended the event?

Eventful 90

Eventful Tips Training Authentication 90

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

The Realtime Report

SEPTEMBER 23, 2022

Software represents one of the largest security risks to an organization’s day-to-day running. The Non-Stop March of Software Flaws. Each of the last five years have seen highest-ever recorded numbers of software flaws. In 2021, over 25,000 software products were affected by at least one major vulnerability.

Repository 18

Repository Software Authentication Applications 18

Webbiquity SMM

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here. Meet Larissa Gaston.

B2B 117

B2B Apple Sports Class 117

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Hootsuite

MAY 11, 2023

A tutorial on how to use a piece of technology or software Not everyone is a tech genius like you. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. You can also profile entrepreneurs in your industry or people in your community doing amazing work.

YouTube 103

YouTube Video Film Sports 103

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The trouble with “content” is that it’s defined broadly enough to encompass pretty much anything you can host on a web server.

B2B 131

B2B Content How To Statistics 131

Buffer Social

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. It’s common across B2B and B2C! Or host a contest on social media. LucidChart is a software system that allows businesses to visualize charts. Let’s dive in!

Products 110

Products Video Brands Content 110

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Why do you need to be on Quora today? Image source: Quora. Attract new clients.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

MARCH 25, 2012

Firstly, I’m guessing the providers of social media management software (a hundreds of millions of dollars per year industry) would disagree with Kawasaki’s thoughts on this point. B2B or B2C. Another mystifying quote from the Inc. interview: You really can’t spend money on social media unless you really try.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Firstly, I’m guessing the providers of social media management software (a hundreds of millions of dollars per year industry) would disagree with Kawasaki’s thoughts on this point. B2B or B2C. Another mystifying quote from the Inc. interview: You really can’t spend money on social media unless you really try.

Social Media 165

Social Media Strategy Alltop ROI 165

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. That these companies are merging makes logical sense, and shouldn’t come as much surprise to seasoned industry watchers. billion across more than twenty thousand online properties.

B2B 59

B2B Advertising Examples Hosting 59

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. Software Abstractions. Doc Searls. Dr David Vaine. EIU Report. Election 2008. Enterprise 2.0.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

APRIL 25, 2016

Use Industry Disruptions to Your Advantage. Here’s an example of how a recent webinar sponsored by a software provider serving automotive dealerships was able to engage their audience by delivering on their invitation’s promise. Next week, my final post will cover how to convert your audiences to become your customers. 3 minutes.

Engagement 60

Engagement Case Study Tips Discount 60

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). Bailey Gardiner is mostly blog-oriented too.

Content 129

Content Marketing Cost Metrics 129