Oktopost

AUGUST 23, 2023

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 121

B2B Advertising Campaign Statistics 121

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

Trends 166

Trends Marketing Influencer B2B 166

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities.

B2B 79

B2B Analytics LinkedIn Marketing 79

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The Dialogue with Dan Swift. Listen Now: What is social selling?

B2B 62

B2B Marketing Training Skills 62

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 159

B2B Instagram Brands Hubspot 159

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 139

Examples B2B ROI Analytics 139

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Takeaways Understanding the hottest social media marketing and strategies and trends for the coming year will help you plan out your efforts and allocate budgets. Guest post by Nina Petrov.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Pam Moore

FEBRUARY 24, 2018

Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each? It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167

Feed Feedly Metrics News 167

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. You can see what is trending as well as the interests and behaviors of your audience. Doing this helps to drive your leads that you are in contact with further down the funnel.

Data 62

Data Social Media ROI B2B 62

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter trends Connect with fellow readers by discussing the latest Twitter trends. Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Among the top 10 trends identified: 1. Facebook added more than 150 million new users in 2010. So what’s next? Metrics will mature.

Trends 187

Trends Social Media Marketing Technorati 187

Sprout Social

NOVEMBER 17, 2022

Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. Use a trending sound. When used appropriately, B2B brands can capitalize on trending sounds. Users were also granted access to Reels editing tools to make videos more engaging.

Types 116

Types Instagram Brands Collaboration 116

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 87

B2B Team Conversation Education 87

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Google Trends. TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Strategy 128

Strategy Brands Hubspot Survey 128

Oktopost

MARCH 5, 2019

It can piggyback on hot trends – remember the Pokemon Go craze? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. How Can B2B Marketers Incorporate Real-Time Marketing? Sounds complex?!

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Ignite Social Media

MAY 6, 2021

While this is something we don’t see changing any time soon, we’ve all likely noticed a new trend happening inside LinkedIn. Have you noticed this trend happening on your feed? 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

SEPTEMBER 17, 2020

This speed into nuances and trends through advanced reporting and a whole lot of data has given CMOs the ability to explain the ROI of their investments to their relevant stakeholders. This shift has allowed marketing teams to experiment with new digital offerings. They learn quickly what is working. As well as secure marketing budget.

Marketing 118

Marketing B2B ROI Data 118

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 150

Campaign Marketing B2B Conference 150

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. It’s well worth following the latest trends and stories in your industry. The post Improve Your Facebook Sales With These 10 Tips appeared first on B2B Marketing Blog | Webbiquity.

Tips 191

Tips Facebook B2B Review 191

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

B2B 187

B2B Collaboration Consultant Flickr 187

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Webbiquity SMM

JANUARY 28, 2020

Anne Griffin is a digital marketer and technical writer who’s passionate about exploring and writing about innovation, technology, and digital marketing trends. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Social Media Strategies Summit

JUNE 24, 2022

American Red Cross: Tap Into Trending Topics. Keep an eye on trending topics. How to Create A Linkedin Strategy for B2B Brands. As well as being shared with followers via your Feed, any Instagram user can see Instagram Reels via the Explore tab (provided your account is set to public).

Examples 165

Examples Instagram Brands Transportation 165

Keyhole.co

OCTOBER 16, 2023

Trending hashtags Trending hashtags use current trends and are mentioned frequently. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

Hashtag 52

Hashtag Instagram How To UGC 52

Webbiquity SMM

JANUARY 31, 2019

It should help you more effectively capitalize on trends and address pressing problems in your industry. You don’t need to know every detail of their strategy, but you should be able to notice trends and spot tactics that are clearly effective. This will likely be done through some of the same data collection you do on your own pages.

Social Media 184

Social Media Analysis Sentiment Comparison 184

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Whatever trends you find–and you will find them–and however inexplicable they may seem, make sure you make the most of them. Monitor and make the most of buying trends. tends to generate the best results.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s endless B2B marketing potential for manufacturers on social. You might think these messages are best suited for consumer companies or flashier B2B enterprises.

Industry 86

Industry Social Media B2B Resources 86

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. So where does blog traffic come from, and how does this change over time? Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Worst days to post on Twitter for Tech: Tuesdays.

Twitter 102

Twitter Tourism Travel Education 102