Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 231

Twitter B2B LinkedIn Brand Monitoring 231

Pam Moore

FEBRUARY 24, 2018

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167

Feed Feedly Metrics News 167

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 159

B2B Instagram Brands Hubspot 159

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. We used Listening to find the answer.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Ignite Social Media

MAY 6, 2021

While this is something we don’t see changing any time soon, we’ve all likely noticed a new trend happening inside LinkedIn. Have you noticed this trend happening on your feed? 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B.

LinkedIn 203

LinkedIn Marketing Eventful Compete 203

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. It’s well worth following the latest trends and stories in your industry. Look into a blog such as the community here on JeffBullas.com , to see what’s happening. Write Excellent Content.

Tips 193

Tips Facebook B2B Review 193

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

B2B 187

B2B Collaboration Consultant Flickr 187

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Trending hashtags Trending hashtags use current trends and are mentioned frequently. Here’s how: 1. But what makes a hashtag tick?

Hashtag 52

Hashtag Instagram How To UGC 52

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s a place for everyone on social media.

Industry 84

Industry Social Media B2B Resources 84

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 127

Tips Authentication LinkedIn Groups 127

Buffer Social

JUNE 13, 2019

The Trend on Instagram: Less Polish, More Authenticity. Especially at scale, there is an art to noticing the trends as social media moves. One trend on the horizon: A shift in Instagram’s style. ” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.”

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Worst days to post on Twitter for Tech: Tuesdays.

Twitter 98

Twitter Tourism Travel Education 98

Oktopost

NOVEMBER 7, 2022

Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. She reveals her approach to social strategy, her secrets for planning content, and staying up to date on trends. Hot Topics: Social strategy for global brands from a B2B perspective. Meet Olivia.

Social Media Management 23

Social Media Management Meeting Social Media B2B 23

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

B2B 100

B2B Consultant Collaboration Flickr 100

Likeable

JANUARY 7, 2019

Fortunately, social media provides a plethora of insights and opportunities to help along the journey: Listen to your community to discover and evolve your “why.”. The relationship between businesses and consumers is more symbiotic than ever before, and social platforms offer a unique line of direct communication between them.

Social Media 91

Social Media Brands Authentication Loyalty 91

Sprout Social

MARCH 12, 2020

Harness the Voice of the Customer and community . Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. When it comes to trends, brands must favor relevance over reach. Focus on what matters most so you can let go of what doesn't. Build data-backed strategies .

Data 94

Data Skills Meme Social Media Management 94

Pam Moore

OCTOBER 20, 2020

How to leverage online communities to research your dream customers. Top tools to research top trends about hot content your customers loves right now. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). ” NO! They want value. They want meaning. They want human connection.

Research 78

Research Template Templates Training 78

Convince & Convert

SEPTEMBER 6, 2013

Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Shockingly, according to MarketingCharts, only 1 in 2 marketers of the B2B persuasion agree that marketing has clear financial value to their business. This week Zena brings us an article from The DePauw about trend-based reporting.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. We personally wanted to include fun, on-trend elements into our feed, so we decided to create relevant memes that marketers can relate to.

Instagram 84

Instagram How To Feed Feedly 84

Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Did you know… The human brain processes visuals 60,000 times faster than text. 74% of social marketers use visual assets as part of their social media marketing strategy (Social Media Examiner).

Template 167

Template Templates Social Media Social Networking 167

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche.

Reddit 97

Reddit Tumblr YouTube Review 97

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Later

MAY 27, 2020

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. We personally wanted to include fun, on-trend elements into our feed, so we decided to create relevant memes that marketers can relate to.

Instagram 58

Instagram How To Feed Feedly 58

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Building community and followers on Snapchat is difficult for both brands and people like you and me.

Instagram 60

Instagram Advertising Comparison Training 60

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. We also spoke to dozens of industry specialists.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Google Trends.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. Kristi’s Little Known Social Media Secret : There is a trending pattern in social media when it comes to the numbers game. Chris Brogan.

Tools 277

Tools Tips Marketing Social Media 277

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. As marketers, it pays to be aware of consumer trends.

Examples 246

Examples Facebook B2B Instant Messaging 246

Pam Moore

SEPTEMBER 18, 2017

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. You need to create your own content strategy that supports your business and marketing goals.

Content 162

Content Training How To ROI 162