Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. It’s well worth following the latest trends and stories in your industry. There are plenty of social media management tools to help you do this. Write Excellent Content.

Tips 193

Tips Facebook B2B Review 193

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Google Trends.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

MARCH 12, 2020

According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. When it comes to trends, brands must favor relevance over reach.

Data 94

Data Skills Meme Social Media Management 94

Sprout Social

FEBRUARY 8, 2023

No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds.

Industry 84

Industry Social Media B2B Resources 84

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! So much of online reputation management means monitoring channels where you aren’t active. The “monitoring” piece looks at actual feedback from your audience.

Reputation 90

Reputation Sentiment Analysis Notification 90

Sprout Social

APRIL 26, 2023

Add the link to your comments to test it for yourself LinkedIn is already the organic platform that B2B content marketers find the most effective. But make your text social-first and designed to be engaging for LinkedIn readers. This content explosion isn’t imagined. And if you’re not ready to take the leap, strike a balance.

LinkedIn 99

LinkedIn Comments URL Engagement 99

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JUNE 28, 2023

Here are some examples of workflow automation: Project management tools that automatically alert team members when projects have been updated, completed or added. Social media content tools , like Sprout’s Message Approval Workflows , that aid team collaboration and content approvals. What are marketing automation tools?

Team 103

Team Hubspot Marketing SMS 103

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features.

B2B 62

B2B Trends Social Media Strategy 62

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Your social media marketing team also supports (or sometimes provides) social customer service.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products.

Microsoft 55

Microsoft Data Eventful Class 55

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Oktopost

APRIL 4, 2023

There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day. Product placements and ad breaks are inserted into our social media feeds. Besides paid ads, our feeds unravel at our discretion.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Oktopost

JUNE 28, 2023

Be ‘the Active One’ They say absence makes the heart grow fonder but, let’s face it, that phrase gained ground long before the term ‘social media’ was ever even invented. If you can stay consistent about working to a balanced schedule for social publishing, it’s a lot easier to be active and engaging without over- or under-doing it.

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

NOVEMBER 30, 2016

Free Online Courses to Learn and Improve Your Social Media Marketing Skills. What Is Social? Topics include : Social trends. About this course: “What Is Social?” Managing and measuring a successful social media program. All social media managers and marketers start somewhere.

Class 40

Class Skills Social Media Marketing 40

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Company 62

Company Social Media Guidelines B2B 62

Oktopost

AUGUST 8, 2023

The same is true of social media. For B2B brands looking to maximize quality lead conversions and diversify their digital presence beyond the traditional marketing avenues, social media publishing holds as much promise as a diamond mine. Why automate it? Because it just makes sense.

Social Media 62

Social Media B2B Marketing Collaboration 62

Oktopost

JULY 20, 2023

While, once, it was capable of ‘covering all your bases’ when it came to monitoring points of contact with customers, these days so much of what we do when nurturing leads takes place on social media. This is done with social media management tools. But not every business knows how to do it.

Social Media 62

Social Media Social Media Management Team B2B 62

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence. What are the trends?

Travel 91

Travel B2B Automotive Campaign 91

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Read on to get a handle on the hard facts, high-level trajectory, and new trends that we’re seeing for 2020. This is not news for B2B brands, but B2C brands might take note, too. Source: Pew Research Center.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. Starting with Employee Advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. The average visit lasted 7.27

Statistics 136

Statistics LinkedIn Marketing B2B 136

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Sprout’s pre-approved message ideas give your employees a starting point that helps them stay on-brand, while having the freedom to edit their voice and choose their preferred social network.

Platform 71

Platform Tools Curation LinkedIn 71

Buffer Social

NOVEMBER 14, 2016

Of our respondents, only 15% worked full time on social media, with 80% of respondents agreeing with the statement “social media is only a part of my role.” ” This feels like a really interesting trend to keep an eye on during 2017. Are we beginning to see a shift in social media marketing roles?

Social Media 40

Social Media Report Survey How To 40

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. You can access comprehensive audience insights to research trends in reach and growth patterns. Plus, you can easily spot trends by tracking changes in engagement metrics.

Analytics 101

Analytics LinkedIn Tools Metrics 101

Sprout Social

MAY 26, 2021

LinkedIn is a goldmine for B2B marketers , but that doesn’t mean B2C companies should discount a strong presence on the platform. As trends continue to shift, connecting with your human resources team can help you gather vital intel on what matters when communicating your brand’s employee experience online. Make it conversational.

LinkedIn 124

LinkedIn Marketing Team Data 124

Sprout Social

OCTOBER 11, 2022

An Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. A social media manager’s job consists of so many moving parts: Content creation. These can be used for posts, Reels, Stories and more. Easy peasy.

Template 100

Template Templates Instagram Education 100

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. You can access comprehensive audience insights to research trends in reach and growth patterns. Plus, you can easily spot trends by tracking changes in engagement metrics.

Analytics 72

Analytics LinkedIn Tools Metrics 72

Keyhole.co

DECEMBER 14, 2023

Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. You need a tool that can automate posting, detect the most relevant trends, and give you real-time updates on your social media engagement and impact. However, Awario doesn’t support LinkedIn.

Price 52

Price Hashtag Metrics Analytics 52