Oktopost

NOVEMBER 7, 2022

Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. If you’ve ever wondered what it’s like to run social for a global brand, Olivia covers that too!

Social Media Management 23

Social Media Management Meeting Social Media B2B 23

Oktopost

FEBRUARY 28, 2021

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Get started on saving time and energy on your own social media management!

Reddit 115

Reddit CPC CPM Cost 115

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. There are plenty of social media management tools to help you do this. In her free time, she advises small and start up companies on their social media strategy. Write Excellent Content.

Tips 191

Tips Facebook B2B Review 191

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Webbiquity SMM

MARCH 15, 2018

Another cool thing about PostPlanner is that it allows you to engage your audience with interesting status updates, questions, fill-in-the-blank updates, and all kinds of other types of social media updates: Agorapulse. Perfect if : you want a tool for all your social media management , work with a team, or post a lot of content.

Social Media 234

Social Media Tools Software Curation 234

Oktopost

MARCH 16, 2020

With each new unanticipated twist being thrown your way, your social media management platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way. Content Discovery.

Social Media 104

Social Media Module How To Meeting 104

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Contact for pricing.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

FEBRUARY 14, 2023

How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?

Authentication 93

Authentication Examples Class Team 93

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. Why Your B2B Needs a Brand Strategy. That’s your brand strategy. Email Address.

Template 62

Template Templates Strategy Brands 62

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Features 124

Features Instagram Hashtag Social Media Management 124

Sprout Social

MARCH 12, 2020

According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

JANUARY 9, 2024

Sprout Social Sprout Social is an all-in-one social media management solution that uses AI analytics for social media management, marketing, customer care and competitive intelligence.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

APRIL 26, 2023

Add the link to your comments to test it for yourself LinkedIn is already the organic platform that B2B content marketers find the most effective. But make your text social-first and designed to be engaging for LinkedIn readers. This content explosion isn’t imagined. And if you’re not ready to take the leap, strike a balance.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Sprout Social

FEBRUARY 8, 2023

The people who attend those are all on social—and they’re interested in seeing that information in their feeds. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Let’s highlight unexpected industries that are making the most of their social media presence.

Industry 87

Industry Social Media B2B Resources 87

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Did you use a social media management software tool to create that page or did you just build it on the fly? Listen Now.

Company 120

Company Instagram B2B Survey 120

Sprout Social

JUNE 28, 2023

Here are some examples of workflow automation: Project management tools that automatically alert team members when projects have been updated, completed or added. Social media content tools , like Sprout’s Message Approval Workflows , that aid team collaboration and content approvals. What are marketing automation tools?

Team 110

Team Hubspot Marketing SMS 110

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MAY 4, 2023

For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. You will then become the owner of the new group, and you can designate other members as additional owners or group managers. You need to hook your target audience with the name of your group. Here’s why.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

OCTOBER 19, 2023

So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. That said, reputation management tools are most effective when they seamlessly integrate with your existing marketing tech.

Reputation 97

Reputation Sentiment Analysis Notification 97

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Hootsuite

SEPTEMBER 14, 2020

They also offer social media management and scheduling tools. On the downside, Iconosquare will only support your Facebook and Instagram accounts, so if you’re looking for a tool that can handle all your social media platforms, it might not be worth the spend. Individual post metrics. Conversions.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. We speak just like them.

Microsoft 57

Microsoft Data Eventful Class 57

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121