Oktopost

AUGUST 23, 2023

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Oktopost

NOVEMBER 14, 2022

So yes, the increase in influencer ads that you see in your feed is actually backed by data! While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business.

B2B 69

B2B Influencer Strategy Industry 69

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

Trends 168

Trends Marketing Influencer B2B 168

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well. Guest post by Nina Petrov.

Advertising 244

Advertising Social Media Strategy Authentication 244

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The Dialogue with Dan Swift. Listen Now: What is social selling?

B2B 62

B2B Marketing Training Skills 62

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities.

B2B 78

B2B Analytics LinkedIn Marketing 78

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 231

Twitter B2B LinkedIn Brand Monitoring 231

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 159

B2B Instagram Brands Hubspot 159

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Feed alumni’s nostalgia with content that makes them reminisce about their college days. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

Types 113

Types Instagram Brands Collaboration 113

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Among the top 10 trends identified: 1. “News Feed Optimization (NFO) on Facebook will become the new SEO. So what’s next?

Trends 188

Trends Social Media Marketing Technorati 188

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. These traces are derived from interactions such as likes, shares, or comments on posts in their feed or groups that they follow. This improves ad spend efficiency and conversion rates.

Data 62

Data Social Media ROI B2B 62

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 84

B2B Team Conversation Education 84

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Google Trends. Best of all, Google Trends is free.

Tools 116

Tools B2B Sentiment Notification 116

Ignite Social Media

MAY 6, 2021

While this is something we don’t see changing any time soon, we’ve all likely noticed a new trend happening inside LinkedIn. It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed.

LinkedIn 203

LinkedIn Marketing Eventful Compete 203

Oktopost

SEPTEMBER 17, 2020

This speed into nuances and trends through advanced reporting and a whole lot of data has given CMOs the ability to explain the ROI of their investments to their relevant stakeholders. This shift has allowed marketing teams to experiment with new digital offerings. They learn quickly what is working. As well as secure marketing budget.

Marketing 117

Marketing B2B ROI Data 117

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

MARCH 5, 2019

It can piggyback on hot trends – remember the Pokemon Go craze? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. How Can B2B Marketers Incorporate Real-Time Marketing? Sounds complex?!

Strategy 125

Strategy B2B Marketing Conference 125

Webbiquity SMM

MARCH 22, 2018

This encourages new people to visit and like your page too, which means you’ll start showing up in their feeds. Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. It’s well worth following the latest trends and stories in your industry.

Tips 193

Tips Facebook B2B Review 193

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

B2B 187

B2B Collaboration Consultant Flickr 187

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Anne Griffin.

Social Media 170

Social Media UGC Aggregator Eventful 170

Webbiquity SMM

JANUARY 31, 2019

It should help you more effectively capitalize on trends and address pressing problems in your industry. You don’t need to know every detail of their strategy, but you should be able to notice trends and spot tactics that are clearly effective. This will likely be done through some of the same data collection you do on your own pages.

Social Media 186

Social Media Analysis Sentiment Comparison 186

Social Media Strategies Summit

JUNE 24, 2022

As well as being shared with followers via your Feed, any Instagram user can see Instagram Reels via the Explore tab (provided your account is set to public). American Red Cross: Tap Into Trending Topics. Keep an eye on trending topics. How to Create A Linkedin Strategy for B2B Brands.

Examples 165

Examples Instagram Brands Transportation 165

Keyhole.co

OCTOBER 16, 2023

Trending hashtags Trending hashtags use current trends and are mentioned frequently. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

Hashtag 52

Hashtag Instagram How To UGC 52

Buffer Social

JUNE 13, 2019

The Trend on Instagram: Less Polish, More Authenticity. Especially at scale, there is an art to noticing the trends as social media moves. One trend on the horizon: A shift in Instagram’s style. And you can use memes in your feed and in your Stories, in DMs, and anywhere else you communicate with your customers.

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds. There’s endless B2B marketing potential for manufacturers on social.

Industry 84

Industry Social Media B2B Resources 84

Keyhole.co

JUNE 9, 2023

But the recent update assured the users that the feed would show more content from friends and family with some relevant recommendations. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. As per social media statistics , more than 2.8

Facebook 52

Facebook Guidelines Activities Feed 52

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Here are 5 tips to put your business of the forefront of this trend. Pro tip: Use RSS feeds. Quick note: RSS feeds are only available in our paid plans ). Complete your LinkedIn company profile (fully).

LinkedIn 104

LinkedIn Company Tips RSS 104

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. After work is also a great time to post on Instagram , as users often browse their feeds during their evening downtime. Monitor and make the most of buying trends. tends to generate the best results. In Conclusion.

Social Media 176

Social Media Social Media Management Instagram Patterns 176