Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. All rights reserved.

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

MARCH 15, 2023

Sales Navigator Source: LinkedIn Sales Solutions For B2B sales professionals, LinkedIn Sales Navigator is another valuable lead generation tool. million businesses across more than 6,000 B2B topics, then uses data science to predict buying intent. LinkedIn automation FAQs Is LinkedIn automation illegal? per month.

LinkedIn 99

LinkedIn Tools HootSuite Cost 99

Convince & Convert

FEBRUARY 15, 2010

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. All rights reserved.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. But, the current system is just the beginning. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JUNE 29, 2010

The internet is the new extension of our central nervous systems. Television has become a nightmare to me in recent years, and I worry for the brain cells destroyed in my youth, bludgeoned by the theme songs of MASH and Night Court re-runs. Thank goodness for the internet! And our minds are beginning to grow again. All rights reserved.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 23, 2010

CRM systems help track every aspect of a customer through sales and into ongoing support. Through these systems, marketing other products and services to existing clients can create “Starburst Opportunities” that can add to the bottom line with minimal expense. All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. Or high-end gaming systems aficionados. Set up a system for sharing approved insurance social media posts. Idea 3: FAQs with your in-house experts This expands on the idea of educational content. Advertising eMarketer predicts U.S. billion in 2023.

Insurance 90

Insurance Social Media Policies HootSuite 90

Convince & Convert

APRIL 6, 2010

Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience. GREAT INFO!

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 5, 2010

link] via… [link] MarketResearch.com Fresh twist on conventional mkt system – RT @jaybaer: Research+brand community+marketing to women=social media success. [link] [link] Kathryn Lukens Pinke Online Community w/ Purpose & a Plan. Research + brand community + marketing to women = social media success. Social media success.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

MAY 25, 2010

[link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 13, 2010

For two reasons: 1) their music is part of my nervous system now and still resonates with me; 2) more importantly, theirs is the story of a lifecycle. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. All rights reserved.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 28, 2010

To gain from the social influencers , their needs need to be catered to and the system needs to be attuned to them. It might become a giant text couponing system for some businesses who don't need anything else from it in regards to pushing people to other web resources. Jamie Beckland has discussed this in detail here: [link].

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Sprout Social

DECEMBER 20, 2023

Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 104

HootSuite Brands Price Collaboration 104

Convince & Convert

AUGUST 10, 2010

To keep the system from being gamed, it doesn’t work like that. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble. Should companies treat customers differently? All rights reserved.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

Is that a recent add to the system? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. Great point on flashy not always being better. Thanks Katie!

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JULY 8, 2010

They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

Companies need to get the values right, the message right and the right systems to support their customers before entering into a social media marketing program. Companies need to get the values right, the message right and the right systems to support their customers before entering into a social media marketing program. strategy) [.]

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). All rights reserved.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? Absolutely not. I’ve seen some linkedin groups with great discussions.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. All rights reserved.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JUNE 3, 2010

But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems. I can see them striking a deal where, say a 3 star rating and up constitutes a 'Like', and is posted to the user's Facebook wall. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Hootsuite

AUGUST 14, 2023

Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Develop two interactive activities to teach older elementary school children about the solar system. Write three steps for setting up a project tracking system that will help manage workflow and productivity.

Products 93

Products Real Estate Tourism Fashion 93

Convince & Convert

JUNE 15, 2010

Perhaps operating system has something t do with it as well? Perhaps operating system has something t do with it as well? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? link] Danny Brown Was it on your own server or a corporate one, Wendy? All rights reserved.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Hootsuite

MAY 30, 2023

Creating educational content for B2B audiences in areas like contracts, commercial real estate, business setup, and related fields. Share useful legal advice It’s always a good idea to use recent cases, or notable precedents, to educate your audience about the legal system. Read our LinkedIn marketing guide to ensure you stand out.

Social Media 81

Social Media HootSuite Template Templates 81

Convince & Convert

JULY 13, 2010

There needs to be system in place that fosters a hands-on learning environment for everyone. Obviously, this isn’t the right approach. Call me a pessimist, but I don’t see a lot of the big firms figuring it out any time soon. Leaves the door open for some of the smaller ones though….and and of course, other industries to seize the moment.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. I'm pleased that their Twitter team member followed-up and resolved the issue by having customer service call me. All rights reserved.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 30, 2010

How many of you reading this have been annoyed in the last week by reaching a computerized answering system instead of being allowed to speak to a customer service rep? But get a real person talking back to you, then you may have a customer. If not, a person who will refer you to potential customers. All rights reserved.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. The tools may change but the system is the same. Pet rock dude is laughing all the way to the bank while the scoffers are still pinching pennies. All rights reserved.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. This is already tracked via advanced payment computer systems of today). Depends on your resources and how big these geo-apps get.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. Result: A new market discovered. But the challenge isn’t to do these things.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 161

Social Media Strategy Affiliate marketing Company 161

Techipedia: Tamar Weinberg

APRIL 28, 2010

The admin tools are rudimentary, and to get anything half way approaching a decent system you have to pay a considerable (I mean *really* considerable) amount to one of the few approved FB developers who are currently getting moderation suites together. For a site which doesn’t allow pre-moderation, this is neither safe nor sensible.

Facebook 277

Facebook Issues MySpace Privacy 277