Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Post on Google Buzz.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 130

Social Media Retail Education Airlines 130

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook.

Content 55

Content B2B How To Reputation 55

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Enterprise Rave 2.0. Enterprise Social Computing.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Google related searches. Google related searches.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. Granted, Google also has search partners and broader reach. Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. “Like” their Facebook pages. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This includes approximately 16% of the US population.

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. But YouTube, Google+ and LinkedIn drive the most engaged traffic.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I'll have to check my Google numbers, all that good stuff. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Strategy Consultant RSS 119

Sprout Social

JANUARY 25, 2019

You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. Another example of a B2B company that is producing great resources is customer identity company Signal. One way to understand your audience is to create customer personas.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric’s Social Media Stat of the Week: Facebook Insights. That’s for sure. Jay: Yeah.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric’s Social Media Stat of the Week: Facebook Insights. That’s for sure. Jay: Yeah.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 1, 2012

Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” So I would hate to give up Twitter, but it would probably have to be Facebook for me. Eric: We’re a B2B software company.

Social Media 140

Social Media Hubspot Software Hosting 140

Rebekah Radice

MAY 24, 2017

White papers. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” ” Now you start showing up more in the Facebook News Feed.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. The White Paper is in his briefcase. Owned Media: Using Your Permission Marketing Assets.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 68% of Google+ users are male, while 80% of Pinterest users are women. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results.

B2B 188

B2B Research Newsletter Conference 188

Convince & Convert

MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE. A Facebook profile update is very shareable.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Rebekah Radice

MAY 24, 2017

White papers. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” ” Now you start showing up more in the Facebook News Feed.

Social Media 60

Social Media How To Analytics Types 60

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Hootsuite

NOVEMBER 30, 2023

Google Workspace Source: Google Workspace Formerly known as G Suite, Google Workspace is the business-oriented version of Google’s suite of tools. Google Meet, Google Calendar, and Google Chat allow teams to communicate both in real time and asynchronously. This is your tool.

Tools 104

Tools Content HootSuite Marketing 104

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

AUGUST 26, 2010

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Google loves in-depth articles, which is why content that’s 2,000 words or more in length tends to rank higher in search. LinkedIn and Google+ Communities. Facebook Apps. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104