Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Catch all episodes here. Episode Summary. Meet Kevin.

B2B 89

B2B Press Release Apple Loyalty 89

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Tweet Type: Event Shout Out.

Loyalty 60

Loyalty Twitter Brands Sample 60

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Marketing Conference Consultant 167

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media NGO ROI Research 119

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. Share your excitement about your new project.

Types 119

Types Video Content Case Study 119

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. From being an accessible resource to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales with the right social strategy.

Strategy 64

Strategy Report Publishing Team 64

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Do Good Things!

Reputation 83

Reputation Press Release Airlines Construction 83

Ignite Social Media

MAY 31, 2016

Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. While both groups report using it to fill up their spare time, stay up to date with news and current events and to entertain themselves, there were some differences that really stood out.

Yammer 60

Yammer Buy Social Networking Report 60

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Oystercatchers is a go-between for marketing agencies and brands.

Examples 228

Examples Communities Brands Forums 228

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. While 61% of marketers find lead generation to be their biggest challenge, it seems that the size of this challenge is causing them to “not see the forest for the trees.” What is customer retention?

Metrics 118

Metrics B2B Loyalty Cost 118

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Awareness, Sales, or Loyalty? includes slides & worksheet) [link to post] (RT @jaybaer) #smaz – Posted using Chat Catcher [link] Park Howell Sorry I missed you at today’s event.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? When you do that, you’re more likely to build trust and loyalty. A recent Forbes article states: “87% of business event professionals have canceled events because of the pandemic, and 66% postponed events.”. Spoiler: It’s not.). Second spoiler: Also no.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. 3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). The social side is interesting when it comes up in B2B or B2C.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Because consumers are overwhelmed with product choices.

Brands 94

Brands How To Sentiment Social Media Management 94

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s what builds loyalty and advocacy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Social Media Marketing

MAY 12, 2019

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Due to fast modernization, marketers always want to keep up or even topmost the marketplace. Target account acquisition Customer loyalty and growth. Practice skepticism.

ROI 88

ROI Tips Marketing Press Release 88