Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Koka Sexton

DECEMBER 31, 2022

This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Do you want to increase the reach of your brand and its messages?

Strategy 92

Strategy Marketing B2B ROI 92

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Search Engines / SEO. Fetching Friday – Resources Mashup and Blog Post Ideas.

Mashup 117

Mashup Resources How To Remix 117

Kikolani

MARCH 19, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Letterman’s Twitter Top Ten, and what’s coming up on kikolani.com. The Resources Mashup. 10 social media tips for B2B marketers. Search Engines / SEO. How to discover your keywords on search engines. Social Media.

Mashup 112

Mashup Resources Twitter WordPress 112

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Koka Sexton

AUGUST 11, 2023

Content marketing is a growing field with more businesses competing for attention and resources than ever before. A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity.

Strategy 52

Strategy Content Loyalty Marketing 52

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. At some point today, a social media marketer is going to get fired.

Social Media 107

Social Media B2B Engineering SEO 107

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111

Resources Startup Marketing Handbook 111

Kikolani

NOVEMBER 19, 2010

The Resources Mashup. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 20 web design resources to help you build a great website – trying to make money online? Look at the design resources of a making money online expert. Blogging / Writing.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create resources like e-books and how-to guides to deliver value.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Convince & Convert

DECEMBER 4, 2018

Sometimes called a “competency center” or “capability center,” in academia, a center of excellence (COE) brings together people from different disciplines and provides shared facilities/resources. Shared resources: An important logistical consideration: COEs must have a system of shared resources.

Class 146

Class Meeting Resources Template 146

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? When top management understands the kind of conversation that’s already happening online with your customers and target market, they’ll really see the value in devoting resources to cultivating word of mouth. By Erika Penzer Kerekes.

B2B 102

B2B Marketing Small Business Technorati 102

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g.

Reputation 342

Reputation Social Media Banking B2B 342

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Resource and tutorial pages. Remember that your website is not the sole resource for generating organic traffic to your page. . Podcasts and podcast sponsorships. Case studies delving into a topic.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it? Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Buzz Marketing for Technology

SEPTEMBER 29, 2010

From there the work began with Edelman to classify them into key conversational issues (of which they identified 50 issues) and then narrow that down to 8 major issues within 3 broad categories: Energy Resources, Energy Technology, and Energy & Environment. Many listening engines provide you with “streams” of data which is great.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 4, 2023

For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Here’s a good example from Search Engine Land. And they point to other resources for attracting talent, generating leads and building brand awareness. Use keywords for the topic or purpose of your group.

Groups 130

Groups Groups LinkedIn Microsoft 130

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. will increasingly get site penalized by search engines and human visitors alike. Guest post by Alice Jenkins of How2become.

Trends 217

Trends Marketing Mobile Engineering 217

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. While small businesses don’t have the resources of larger companies, you should still be able to learn a lot from their social media engagement.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

FEBRUARY 8, 2023

For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. There’s endless B2B marketing potential for manufacturers on social. You might think these messages are best suited for consumer companies or flashier B2B enterprises.

Industry 86

Industry Social Media B2B Resources 86

Social Media Strategies Summit

FEBRUARY 18, 2021

Social Media Will Be Used as a Discovery Engine. Social media, in recent years, has become like a discovery engine for people to find new brands and products. They’re responding to customer queries, resolving complaints, and even directing them to the right resources. – How to Create An Effective B2B Social Media Strategy.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. This enable you to make better decisions and improve customer experiences.

Examples 103

Examples Template Templates How To 103

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Download our guide.

Organization 103

Organization LinkedIn Strategy Social Media 103

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Optimization is a set of activities aimed at increasing the visibility of your social content on search engines and within social platforms. Companies usually discover they have some, but not all, of the necessary resources in-house. Are their resources in-house? Possible downsides are cost and lack of flexibility.

Social Media 168

Social Media How To Marketing Syndication 168

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Sprout Social

JANUARY 4, 2022

That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work. We all have our preferences!

Statistics 142

Statistics Social Media Video Marketing 142

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection.

LinkedIn 189

LinkedIn Tips B2B Findability 189