Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

The Realtime Report

AUGUST 17, 2012

via Search Engine Land. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Pinterest: over 11 million registered users. Posterous: 3.9

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Template 80

Template Templates Social Media RFP 80

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout makes reporting and understanding performance more efficient and digestible. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

MARCH 10, 2021

We’re tackling this and more with one of B2B marketing’s rising stars. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 118

B2B Marketing Committee Class 118

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

DECEMBER 1, 2021

Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. Before joining Microsoft as an internal transfer, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager.

Microsoft 109

Microsoft B2B Apple Conference 109

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Research engine for agile product teams. Listening for customer success.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. What are today’s best practices for B2B PR? Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

B2B 134

B2B Content Marketing Buy 134

Social Media Marketing

MARCH 1, 2010

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. For more details, the complete research report, “ Engaging Small Business Decision Makers Through Social Media ,” can be downloaded from the Business.com web site at [link].

B2B 159

B2B Study Social Media Small Business 159

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Keyhole will automatically backfill the data and generate the report in seconds.

Reputation 59

Reputation Brands Construction How To 59

The Social Media Incubator

OCTOBER 24, 2013

Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.” If you want to succeed at content marketing, then we encourage you to develop a strategic content marketing plan for your business. Write it down.

Social Media 151

Social Media Content B2B Engineering 151

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results.

Organization 104

Organization LinkedIn Strategy Social Media 104

The Realtime Report

AUGUST 25, 2020

Your appearance on social media also yields more search results through search engines. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. There’s two uses of marketing, business-to-customer (B2C) marketing, and business-to-business (B2B) marketing.

Small Business 251

Small Business Social Media Strategy Marketing 251

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

Strategy 226

Strategy Content Marketing BuzzStream 226

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. Making the most of these YouTube stats.

YouTube 111

YouTube Strategy B2B Marketing 111

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191

Metrics Content Marketing ROI 191

Convince & Convert

DECEMBER 4, 2018

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . However, if there is executive buy-in and clarity in terms of reporting functionality, it can be done smoothly. .

Class 146

Class Meeting Resources Template 146

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Optimized for search engine algorithms.

Strategy 59

Strategy Content Compete B2B 59

The Realtime Report

JANUARY 23, 2023

To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023. With the Fed’s entry into B2B payments, enterprise payments, which have typically lagged behind consumer-facing payments, will innovate to new standards of ease, convenience, and speed.

Authentication 91

Authentication Startup Avatar Applications 91

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

The Realtime Report

JUNE 4, 2019

It helps your site be recognized as updated and relevant, so that you’re more likely to appear high in Google’s search rankings, or other search engines. Focus On B2B Reach-Out. The post Hotel Marketing Tips You Simply Can’t Ignore appeared first on The Realtime Report. Follow The Trends.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. 39% of people report increased interest in a brand or product after viewing it in an Instagram story. 73% of businesses report acquiring new customers from an Instagram Story. Posted by Tasty on Friday, February 26, 2016.

Statistics 142

Statistics Social Media Video Marketing 142

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. The goal is to be good at business because of social media,” says Jay Baer as he discusses some “areas where social media metrics and reporting can be fixed.” Why: “The goal is not to be good at social media.

Metrics 100

Metrics Social Media B2B Consultant 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. But who knows what next year will bring but it is my sense that it will be great!

B2B 177

B2B Hubspot Class Forums 177

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206