Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share it on StumbleUpon.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Writtent Blog

MAY 26, 2014

Blog writing and search engine optimization can, however. Search engine traffic is valuable. A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined!

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Get started by putting together a list of possible blog topics. Trying to engineer the perfect post for SEO isn't always the best SEO! Get started!!

Small Business 60

Small Business Hubspot Proposal SEO 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Writtent Blog

JULY 10, 2013

Source: HubSpot ). 53% of mobile consumers use their device to access a search engine at least once a day. 41% of B2B buyers access content marketing through a smartphone. The data listed above offers rich insights on how you should adjust your approach, which we’ve outlined below: Marketers are Quickly Catching On.

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

OCTOBER 16, 2012

About 27% of consumer-facing Fortune 500 corporations do not list social media channels on their Web site home page, 89% do not list an e-mail address on their site, and 13% don’t list a phone number on their Contact Us page. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

NOVEMBER 30, 2016

The list here includes free online courses in a number of social media-related topics and disciplines. Email list growth. Search Engine Optimization (SEO). Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B. Let’s dive in! Diploma in Social Media Marketing. Offered by: Alison.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

DECEMBER 22, 2013

Whether you’ve got the budget to attend two or twelve conferences next year, we’ve compiled a list of 15 of the most prestigious gatherings that are sure to inspire your outreach! Co-sponsored by Danny Sullivan of Search Engine land, it’s a hub of marketing executives and thought leaders. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

DECEMBER 30, 2014

Rebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s my list for 2008. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless&# in that they could be referenced in the future and still have utility. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 9, 2012

Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts. ” Overall, the UI is an improvement—with the exception of losing the ability to see how many lists a person is on.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

AUGUST 8, 2017

The list is broken down into two sections: Tools more suitable for small-to-medium businesses and. Tools more suitable for enterprise businesses (Click here to skip to this list.). If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa. The B2B social media management platform.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

JANUARY 3, 2011

How can you improve your blog’s position in search engines? How To Optimise Your WordPress Ping List by Pimp My WordPress. A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post. Seven Ways to Revive a Neglected B2B Blog by MLT Creative.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How To Make a Facebook List (& 6 Ways To Use Them) by Search Engine People. 20 Tips to Get Your Content Seen on Facebook by HubSpot. ” Facebook Apps and Tools.

Tools 195

Tools Tips Facebook Real Estate 195

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. This is why so many companies are looking to get featured on “best of” lists in addition to creating their own blog conten t for SEO. That’s exactly what we do here at Sprout.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

JANUARY 16, 2012

Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. How to Be an Awesome Blog Commenter by HubSpot Blog.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

OCTOBER 23, 2012

Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. ” Also on his list: staying positive. Use a large image or a tasteful pattern.

Tools 203

Tools Tips Twitter Klout 203

Rebekah Radice

FEBRUARY 1, 2016

List their qualities, demographics, skills and any other important information. Use this Persona Template from HubSpot. You’re going to research the topics you listed above. What are they asking Google, Siri or any other search engine when looking for your product or service? That makes research a must.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Jon Whiting lists seven tips for improving video rank on YouTube. Can social media help shorten b2b sales cycles? The Truth About Social Media by Forbes.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. 6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker. ” Twitter Tools.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. How to Use Social Media for B2B Marketing by Inc. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 15, 2013

SEO for Facebook – New Video Revealed by Search Engine Journal. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. So from the survey, let me make sure I’m telling you correctly, two-thirds of the profile owners that were surveyed, actually a little less than two-thirds, have deleted people from their networks or friends lists which is up from a little over half. Maybe even eight days a week.’

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

JANUARY 19, 2012

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60