Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Sprout Social

APRIL 25, 2024

Download the template 2. Download the template 3. Download the template 4. Download the template 5. Download the template 6. Download the template 7. Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts.

Template 52

Template Templates Social Media RFP 52

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. That in turn meant there was less third-party software development for Apple boxes. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Engagement (downloads and clicks).

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. That level of personalization requires integrating social data with CRM software , the holy grail of seamless customer experiences.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? This action could be anything from clicking on a link to downloading a report. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Guest Post by Brandon Brown. Conversion Rate.

Metrics 191

Metrics Content Marketing ROI 191

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. For B2B brands, creating case studies can be a lucrative way to show how you’ve helped other businesses. Create case studies.

Review 141

Review Case Study Reputation Study 141

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. Target your audiences with subreddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. This might include: Downloading an e-book. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. There’s no shortage of software out there that allows marketing and sales teams to collaborate.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MARCH 11, 2024

Additional tools that integrate with your LinkedIn strategy Beyond the primary analytics tools, incorporating specialized software can further refine your LinkedIn strategy. Download the template , dive into your LinkedIn analytics, and start implementing the insights shared. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Pam Moore

JUNE 2, 2017

20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. Social Zoom Factor podcast has 230+ episodes downloaded 100k times per month- more than 1.5

Training 167

Training Communities Social Media Real Estate 167

Oktopost

NOVEMBER 18, 2020

Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. Relying just on data tracking email clicks and opens, whitepaper downloads or webinars registered to is just a small portion of the buyer’s journey. alongside the interest.

Engagement 89

Engagement Social Media B2B Team 89

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions. But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The software does the math, but it’s only as good as the set up.

ROI 140

ROI Social Media Social CRM Survey 140

agora pulse

NOVEMBER 10, 2020

You can download this free SMART goals guide to help you with that planning. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. Khoros offers enterprise-level social media management software that’s designed for agencies and larger brands.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

JANUARY 16, 2018

– Your thoughts + downloadable data & charts. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. You can also download a copy of all the State of Social 2018 charts here.

Report 111

Report Data Social Media Research 111

Pam Moore

SEPTEMBER 26, 2019

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Take Action: Download the Ultimate Content Calendar Template. . SoundCloud.

Brands 60

Brands How To B2B Training 60

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua.

Content 60

Content B2B How To Energy 60

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. We should get a social media software company named after these! The software is just a vessel. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. We should get a social media software company named after these! The software is just a vessel. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 120

Company Instagram B2B Survey 120

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98