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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B 306
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings. But, HubSpot generates a good portion of our traffic from search engines now.

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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

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Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. For more details, the complete research report, “ Engaging Small Business Decision Makers Through Social Media ,” can be downloaded from the Business.com web site at [link].

B2B 159
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191
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The social media video statistics marketers need to know for 2022

Sprout Social

62% of people report increased interest in a product after viewing a related Facebook video. 39% of people report increased interest in a brand or product after viewing it in an Instagram story. 73% of businesses report acquiring new customers from an Instagram Story. Posted by Tasty on Friday, February 26, 2016.