Mindjumpers

APRIL 4, 2012

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. ” The second chart looks at the importance of social media for businesses. •

Report 249

Report Industry Social Media Survey 249

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Template 52

Template Templates Social Media RFP 52

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more?

B2B 185

B2B Trends Marketing Technorati 185

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. All that can be overwhelming. Install the Facebook Pixel First.

B2B 111

B2B Facebook Marketing How To 111

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. There are no two marketing teams that report in the exact same way.

B2B 105

B2B Metrics Report Data 105

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Social Media Marketing

MARCH 1, 2010

B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Engagement (downloads and clicks).

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting. Monitors your brand’s Showcase pages. Reportgarden. Klipfolio.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

Team 160

Team Marketing B2B Eventful 160

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Filter by date, type (sponsored or organic), and demographics, then you can export your report.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Hootsuite

MARCH 11, 2020

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. LinkedIn general demographics. LinkedIn age demographics. Source: Digital 2020.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. This might include: Downloading an e-book. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. Report and discuss outcomes of your initiatives. No surprises here! Attending a webinar. Communication.

Data 117

Data Marketing How To Collaboration 117

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. According to Later x Fohr’s Influencer Marketing Report , Nano influencers have the highest average engagement rate with 4% across all feed and sponsored posts. Sign up now for the full report : Myth #3: Paid Partnerships on Instagram Are Hard to Set Up. Let’s find out.

Influencer 80

Influencer B2B Instagram Price 80

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Download the app and snag your handle.

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. The bigger the brand, the harder it is for B2B vendors to stand out. They’re going through the motions, and their results are suffering as a result.

Campaign 149

Campaign Marketing B2B Conference 149

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. As Dharmesh reported , 1,000s of people used the site in its first week. This “two pipeline” requirement is pretty unique to the recruiting industry.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Download the report and join the discussion on Focus. Facebook added more than 150 million new users in 2010. So what’s next?

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Once the report is created, you can export it either as Excel or CSV.

Software 107

Software LinkedIn Content management systems How To 107

Buzz Marketing for Technology

APRIL 18, 2012

Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Small Budget – Big Impact So let me ask you a question – if.

Marketing 206

Marketing Metrics B2B ROI 206

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. You can download this free SMART goals guide to help you with that planning. How Do I Report Social Media Analytics? Many provide customized or automated reports that let you easily share insights with colleagues or clients.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Download the Total Economic Impact™ study today to learn why we believe Sprout is the best solution for making a swift impact across your business.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. 39% of people report increased interest in a brand or product after viewing it in an Instagram story. 73% of businesses report acquiring new customers from an Instagram Story. Posted by Tasty on Friday, February 26, 2016.

Statistics 142

Statistics Social Media Video Marketing 142

Convince & Convert

AUGUST 8, 2019

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. The percentage of Talkwalker’s direct traffic isn’t as high as other sources have reported, but still significant. The post What is Dark Social and How Is It Affecting Your Brand?

Brands 154

Brands Analytics Consultant Data 154

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. In fact, 62% of financial advisors have reported getting new clients through LinkedIn.

Platform 84

Platform Social Media Insurance Education 84

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? This action could be anything from clicking on a link to downloading a report. Guest Post by Brandon Brown. And one of the main reasons is that they find it difficult to measure. Conversion Rate. Audience Demographics.

Metrics 191

Metrics Content Marketing ROI 191