Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Download our guide.

Organization 104

Organization LinkedIn Strategy Social Media 104

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Why use social media for B2B marketing.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.” Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic.

List 96

List Social Media Case Study Wiki 96

Hootsuite

JUNE 27, 2022

That’s because the TikTok algorithm is a recommendation engine, designed to show you videos it thinks you’ll enjoy based on user interactions (like what videos you’ve watched or liked previously), categories you’ve marked as interesting, and more. Download now! Declining organic reach? Haven’t heard of her. Read that again.).

B2B 97

B2B Trends Authentication Film 97

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 100

Strategy Marketing Case Study How To 100

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok’s short, addictive video clips are influencing pop culture and digital content. Nike recruited three TikTok influencers. The influencers then challenged their followers to participate.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Campaign 141

Campaign Social Media Discount Conference 141

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. 6 Tips to Get Retweeted More Often by Search Engine Journal.

Tools 192

Tools Twitter Tips HootSuite 192

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Danny Sullivan, Search Engine Land founder, and editor. Top 10 News Site s.

Content 45

Content Press Release Yahoo Guidelines 45

Kikolani

JULY 19, 2013

Search Engines / SEO. The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide!

Marketing 128

Marketing RSS Mashup SEO 128

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Write on trending topics, similar to what Forrester does in the downloadable guide below. Social Media Influencers.

Social Media 264

Social Media Discount Influencer B2B 264

Convince & Convert

MAY 25, 2010

Or is there a way to download it and open it. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] Sathya Hi jay, could i see the presentation in a bigger size. link] jaybaer Hi there. I believe you can go full screen at [link] [link] jaybaer Hi there.

Marketing 124

Marketing Social CRM Conference Social Media 124

Hootsuite

JULY 21, 2020

And when you consider the fact that YouTube is the world’s second largest search engine , you’ll understand why the site offers some of the best ways to expand your audience and build engagement. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness.

Metrics 144

Metrics Platform Video HootSuite 144

Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today.

Tools 203

Tools Tips Twitter Klout 203

Rebekah Radice

FEBRUARY 1, 2016

What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. This is great for B2B market, but only when used intelligently. In other words, what is the intention behind their need?

How To 114

How To List Social Media SMS 114

Kikolani

JUNE 29, 2012

Pay With a Tweet vs. Pay With an Email [Case Study with Infographic] – Which method will win in this A/B test for downloading and eBook by supplying an email or tweeting about it? Search Engines / SEO. Business / Career. Learn how to get placements on university blogs in these 3 simple steps.

Mashup 115

Mashup Resources eBook RSS 115

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content.

Marketing 60

Marketing Content eBook Joomla 60

Danny WhatMough

SEPTEMBER 17, 2012

The resulting whitepaper was downloaded 122 times with five deals closed as a result. Whitepapers or reports are great examples of content that really add value for your audience, especially for B2B campaigns. Here are six all-important steps that we believe are vital to ensuring your content marketing achieves ROI: 1. Tell a story.

Content 53

Content Marketing ROI Case Study 53

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. and influencers immediately after you’ve met them. Inc’s article has a lot of good small ideas you can use to make social media more effective in business.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. For video content marketers, take note that Ahrefs allows you to measure the popularity of search queries in YouTube as well as the major search engines. What is a content marketing tool?

Tools 104

Tools Content HootSuite Marketing 104

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. What is ChatGPT prompt engineering? Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

JANUARY 12, 2016

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. In This Episode. Transcript. We need to capture that.

B2B 60

B2B Social Media eBook Consultant 60

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Skitch I’m no Photoshop wizard. All rights reserved.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

ProBlogger

APRIL 14, 2014

Start titles with actionable verbs like “Read,” “Download” or “Learn”. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Using names of influencers in blog titles didn’t perform well for me. Pick Up the Paper. What didn’t work?

Case Study 55

Case Study Curation Study Startup 55

Hootsuite

JANUARY 13, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. B2B: Business To Business. SEM: Search Engine Marketing.

Social Media 145

Social Media List HootSuite Content management systems 145