Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? That’s product-led content in a nutshell.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

B2B 98

B2B Platform Price Software 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 2.

Template 105

Template Templates Social Media RFP 105

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. For example, if you’re selling beauty products and targeting an audience that matches multiple different criteria (e.g.,

B2B 52

B2B Tips Brands Marketing 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. Your brand is all of the things that come to mind when somebody thinks about your company, so it’s not something you want to be shaped by random happenstance and off-the-cuff decisions. What is a brand strategy?

Template 62

Template Templates Strategy Brands 62

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111

B2B Facebook Marketing How To 111

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Multiple parts of the pixel can also be changed up to suit whatever campaign you build. .

B2B 112

B2B Advertising Facebook Marketing 112

Social Media Strategies Summit

JULY 28, 2021

You may be missing a huge opportunity. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. Social media may not be your preferred platform for B2B leads, but maybe it should be.

Social Media 264

Social Media Discount Influencer B2B 264

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. As of late March 2020, the iPhone app had been downloaded more than three million times. People are busy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. How to be successful with intent-based marketing. It can be split into two categories, active and passive: 1. Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 110

LinkedIn How To Collaboration URL 110

Pam Moore

SEPTEMBER 19, 2023

In a world of automation and robots… be the HUMAN! Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How are you, your brand and your products and services positioned within your target market. Ready to jam with 'em?

B2B 78

B2B Exercises Remix Team 78

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI.

B2B 69

B2B Campaign Statistics Data 69

yMarketingMatters

APRIL 10, 2019

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. And with the internet, location is not a barrier in the same way it used to be. At the end of the day, EVERYONE is a consumer!

B2B 178

B2B Loyalty Conversation Buy 178

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

DECEMBER 1, 2022

But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. But on LinkedIn, business networking is the name of the game.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. Those big download numbers you’ve been getting don’t count for much. But to what end? How to Create Content That Educates.

B2B 60

B2B Education Content Marketing 60

Hootsuite

JUNE 27, 2022

TikTok can be intimidating and—dare we say it—even a bit overwhelming. That’s where the real value for your business actually lies. We took a look at a few of the most common hesitations when it comes to using TikTok for Business and broke down why they’re actually massive opportunities. Maybe you’re not sure if you belong.

B2B 98

B2B Trends Authentication Film 98

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 93

ROI Cost B2B Organization 93

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. On the other hand, a failed one will be the last time you hear from that lead.

Template 69

Template Templates Meeting B2B 69

yMarketingMatters

APRIL 10, 2019

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. And with the internet, location is not a barrier in the same way it used to be. At the end of the day, EVERYONE is a consumer!

B2B 130

B2B Loyalty Conversation Social Media 130

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. The short answer to this question is “yes.”

Questions 105

Questions Banking Insurance HootSuite 105

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. So here it comes – our most important product release of 2020 – Social BI. There is no cookie-cutter way to measure social.

B2B 105

B2B Metrics Report Data 105

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. This is not news for B2B brands, but B2C brands might take note, too. While the U.S.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. Includes a downloadable guide on how to partner with Facebook on product launches. This resource also includes a downloadable guide with appealing visuals and detailed presentation of data.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. The business decision makers (BDMs) that have the purchasing authority for our products and services tend not to be involved very heavily—if at all—in social media. The missing link?

B2B 115

B2B Bazaarvoice Content Influencer 115

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Click Create Page.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Previous posts here have highlighted functional enhancements Twitter should make and how Twitter users can be advocates. presentation downloads, session video) after the event. Case in Point: Event Marketing. Lots of things.

Team 160

Team Marketing B2B Eventful 160

Social Media Marketing

MARCH 1, 2010

Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners. The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

B2B 159

B2B Study Social Media Small Business 159

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. So when shoppers see a high number of positive reviews, they’re less likely to have concerns, or second guess purchasing your product. This strategy is most beneficial for local businesses.

Review 138

Review Case Study Reputation Study 138

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

Report 63

Report Atlassian Brands Sentiment 63