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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93
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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars?

B2B 99
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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 158
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8 social selling metrics to measure success

Sprout Social

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” If you use software to execute your employee advocacy program , this metric should already be available. Sprout’s employee advocacy software Bambu offers reports like this and much more. Follower engagement rate.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. You can also curate informative content for them and add your insights. This will not only solidify your brand voice but build community engagement as well.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). Among the other aspects to consider when getting a social media scheduling software are how many updates you post in general.

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.