Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 237

Social Media Tools Software Curation 237

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Who wants to read about marketing automation software?

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 132

Conversation Review Marketing How To 132

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. Yes please.

Social Media 124

Social Media Curation Journal SEO 124

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. I’ve curated a list of resources that I can recommend without hesitation to anyone. Content Marketing Made Easy. 29 Content Marketing Secrets. The Grande Guide to B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

B2B 111

B2B Examples Marketing Small Business 111

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

NOVEMBER 1, 2021

Employee recognition software programs also exist where anyone can send out compliments or rewards to others within the company. The benefits of a program crosses multiple departments: Increased brand awareness for marketing. Benefits of employee advocacy. Both the company and employee win in the right employee advocacy scenario.

Training 117

Training Study Metrics Social Media 117

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? Analyzing engagement metrics.

Software 62

Software Communities Forums Hubspot 62

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Pam Moore

SEPTEMBER 26, 2019

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Thought leadership tends to get a bad rap as it's very much an over hyped term by many marketers. Social Profit Factor Training Academy and Marketing Nutz Can Help!

Brands 60

Brands How To B2B Training 60

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Image Credit: Luna Metrics.

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

MARCH 30, 2015

Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. In fact, Pancake Labs (the name of Jim’s company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes.

Social Media 60

Social Media Software B2B Banking 60

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

B2B 62

B2B Examples Marketing Small Business 62

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 131

B2B Social Media Hashtag Press Release 131

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Customer Service IS the New Marketing.

Posterous 60

Posterous Case Study Buy Research 60

Hootsuite

MAY 11, 2023

A tutorial on how to use a piece of technology or software Not everyone is a tech genius like you. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. For example, you could explain the basics of the stock market.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 166

Social Media Strategy Alltop ROI 166

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Sounds like an understatement, right?

Strategy 93

Strategy Marketing Case Study How To 93

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. However, LinkedIn Ads may be a better option for B2B companies.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. If you want to get your audience’s attention effectively, it’s quality over quantity.

Content 62

Content B2B Case Study Price 62

Keyhole.co

SEPTEMBER 17, 2020

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers. The 11 Best Social Media Scheduling Tools.

Social Media 111

Social Media Tools Price Social Media Management 111

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. It is one of the most famous social media tools in the market. It’s social marketing tools provide the ability to segment audiences for campaigns. Shortening links is a constant need in everyday marketing.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. In any case, being able to trace your leads back to the source and correctly attribute them to social is paramount to understanding the real revenue brought by this marketing channel and, ultimately, proving your social media ROI.

Social Media 121

Social Media URL B2B Knowledge Base 121

SalesChoice

SEPTEMBER 12, 2016

At SalesChoice, we have been specializing in developing AI (machine learning) methods for sales and marketing business processes, principally around smarter sales forecasting, smarter deal prioritization and smarter predictive pricing approaches. in AI and emotions, building software for SoftBank Robotics’ Pepper robot.

Statistics 20

Statistics Startup Analytics Research 20

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Powerful social media software. Sprout Social. Social media publishing simplified.

Social Media Management 111

Social Media Management Social Media Tools Price 111