Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile Marketing Statistics on Technology. Source: Chief Marketer ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Thought leadership tends to get a bad rap as it’s very much an over hyped term by many marketers. 3 Things You Must Know to Be Successful as a Social Media Marketer .

Social Media 167

Social Media How To B2B Authentication 167

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Because the TikTok app first gained traction with teens and young adults, many businesses wrote it off. Why would you market on a platform that doesn’t cater to your target audience? What is TikTok marketing? Source: emarketer.com.

B2B 111

B2B Examples Marketing Small Business 111

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy.

ROI 74

ROI Process News Content 74

Writtent Blog

APRIL 1, 2014

An estimated 88% of brands today are using social media for marketing. Whether you’re just starting out or trying to hack your low engagement or small fan base, we’ve compiled a highly tactical guide to building (or improving!) Percentage of Curated vs. Original Content. Small business content marketing.

Social Media 98

Social Media Strategy Tips Curation 98

Pam Moore

SEPTEMBER 26, 2019

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Thought leadership tends to get a bad rap as it's very much an over hyped term by many marketers. Social Profit Factor Training Academy and Marketing Nutz Can Help!

Brands 60

Brands How To B2B Training 60

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Because the TikTok app first gained traction with teens and young adults, many businesses wrote it off. Why would you market on a platform that doesn’t cater to your target audience? What is TikTok marketing? Source: emarketer.com.

B2B 62

B2B Examples Marketing Small Business 62

Diva Marketing Blog

MAY 20, 2016

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. About Paul Chaney.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Offer advice on how to start a small business For experts in small business or entrepreneurship, share helpful advice for getting started. Highlight local businesses Create videos that showcase small businesses in your area.

YouTube 103

YouTube Video Film Sports 103

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. Consumers don’t mean to ignore your marketing messages; it just happens automatically.

Data 109

Data Case Study Study Delicious 109

Writtent Blog

JULY 12, 2013

If you only read one piece of content marketing this week, make it this one. The Content Marketing Institute’s Michelle Linn used a Tweet chat with some of the brightest minds in the industry to curate expert thoughts on just what defines a content strategy. 30 Quick Content Marketing Tips Every Marketer Needs to Know.

Strategy 83

Strategy Content Foursquare Startup 83

Diva Marketing Blog

MAY 20, 2016

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. About Paul Chaney.

Domain Name 40

Domain Name Content Marketing Real Estate 40

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

DECEMBER 7, 2010

Content curation. Demystify Content Marketing with Content Rules. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. And you’ll need people flexible and skilled enough to learn the next great listening tool when it arrives. image by Shutterstock , a Convince & Convert sponsor).

Skills 126

Skills Communities Collaboration Organization 126

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. In this guide we discuss: What is LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. We will explore this in detail in the next section.

Software 62

Software Communities Forums Hubspot 62

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Plus our automated content distribution enabled their internal team to curate and deliver relevant content to employees across the globe to share within their networks. The result was a 48.6%

Platform 72

Platform Tools Curation LinkedIn 72

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. It is one of the most famous social media tools in the market. It’s social marketing tools provide the ability to segment audiences for campaigns. Pricing: custom pricing based on needs/function.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Writtent Blog

JUNE 24, 2013

Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. That’s okay.

Small Business 93

Small Business Strategy Content eBook 93

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Additionally, Hootsuite is primarily marketed to small businesses but its pricing is quite prohibitive.

HootSuite 100

HootSuite Tweetdeck Social Media Management Comparison 100

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. percent of businesses use and are currently active on Facebook — the most among any other social media network.

Research 111

Research Content Facebook Curation 111

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. A Little List Analysis.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Then they can go back to business as usual. We like that.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Her recommendation? Heidi Cohen – @HeidiCohen.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. Sample review: “Infusionsoft is a CRM designed to cater to small businesses.

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Social CRM Tools Sample Samples 195