Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes answering questions and publishing educational content to nurture leads.

Team 109

Team B2B Platform Analytics 109

Webbiquity SMM

MARCH 13, 2019

That’s certainly not always the case, of course. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Of course this isn’t the first time I’ve heard something like this.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

NOVEMBER 4, 2019

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 106

B2B API Facebook Survey 106

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). Social media isn’t all about you, of course. product malfunctions or “how do I…” questions). Interact (e.g., These relationships can lead to increased online exposure, expanded knowledge, new insights and ideas, partnerships, referrals, and ultimately—increased business.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). People right now are hungry to connect and learn.

Eventful 82

Eventful B2B Team Organization 82

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Rebekah Radice

JULY 15, 2019

Talk about your latest online course. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. How To Videos.

Types 119

Types Video Content Case Study 119

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Of course they are. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. They are myths. Time to crush them. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

AUGUST 8, 2019

AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: how big is that impact, and how are brands supposed to measure it? And he was right, of course.

Brands 152

Brands Analytics Consultant Data 152

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Is it likely that you will earn that placement?

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MARCH 14, 2016

Plus, he takes care of his website visitors by answering all their questions within two or three days. Make Ebooks and Courses. If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. It is very simple these days to make an ebook or design your own online training course for free.

Joomla 60

Joomla Drupal eBook Startup 60

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 23, 2017

AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it? And he was right, of course.

Brands 129

Brands Analytics Data Metrics 129

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

JANUARY 4, 2023

It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Helpful social media marketing courses and resources. Pinterest Webinars. Business to consumer brands can find success on LinkedIn too.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

AUGUST 25, 2011

It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1. If you have any questions about events, promo codes, etc. Marketing Sherpa B2B Summit (September 26-27 Boston).

Eventful 127

Eventful Social Media B2B Conference 127

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. What are your customers’ common questions and pain points?

B2B 244

B2B LinkedIn Strategy Marketing 244

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Buffer Social

NOVEMBER 30, 2016

I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills. About this course: “What Is Social?”

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. Of course, *I* have an app for all that.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Great question. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. Is the same true in adoption of new technologies? How should companies evaluate success?

Social Media 116

Social Media Strategy Consultant ROI 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Of course, they also take reach and resonance into account. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. When you answer questions in your area of expertise, it is the best way to make new connections with others who are actually interested in your products and services. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. One question for you though — are these categories mutually exclusive? After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# What’s the Point? Jury's still out.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. Put it on YouTube of course. To be entertained?

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. You can be helpful, too. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. The big question is about the search box- does it require that prominent a placement? No question! KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange).

Disqus 108

Disqus Social CRM Patterns Consultant 108