Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. Pricing: YouScan pricing starts at $12,000 USD per year.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. But, HubSpot generates a good portion of our traffic from search engines now.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

Team 109

Team Hubspot Marketing SMS 109

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

MAY 26, 2014

It’s also about establishing thought leadership and developing authority in your industry. Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Can you afford not to? Boost Web Traffic.

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Let your readers know! Social media is a great way to make more in-real-life contacts. Get more from your presentations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities. Offered by : HubSpot. Created by : HubSpot. Offered by: Alison.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Paul Lindemann , Montage Marketing – Promoting client’s news and activities at a big industry trade show. Optimizing paid ads to get a better cost-per-click. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

AUGUST 14, 2023

From enabling employees to quickly share posts to equipping them with industry-leading content, Sprout helps brands turn employees into thought leaders and expand the reach of your brand story. It’s also great for all industries including regulated industries like healthcare. The result was a 48.6%

Platform 72

Platform Tools Curation LinkedIn 72

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Monthly and additional costs . Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

JANUARY 17, 2024

Most list management platforms, such as Mailchimp and Hubspot, provide this data. Good conversion rates vary depending on the industry, product value, sales cycle, and type of demand gen activity. Cost Per Lead Knowing how much each lead costs you, on average, sheds light on your strategy’s efficiency.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her background includes stints in management consulting and the energy industry. .’” Valerie Bianco.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

JANUARY 30, 2020

To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Below’s a quick rundown of what defines SaaS versus other industries. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before.

Strategy 99

Strategy Marketing Case Study How To 99

Buffer Social

AUGUST 8, 2017

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily. Like hiring a content manager for a fraction of the cost. The B2B social media management platform. All-in-one inbound marketing software.

Social Media Management 111

Social Media Management Social Media Tools Price 111

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Social media management is a skill and industry that continues to grow and expand. Are you hoping to become a social media manager, either for your own business or as a consultant to others?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

MAY 10, 2012

You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc., every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. I know you use HubSpot software.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 3, 2011

Avoid common mistakes that can cost you traffic and goodwill? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 16, 2012

Take advantage of free or low-cost blog tools and resources? How to Be an Awesome Blog Commenter by HubSpot Blog. Most of the companies are large, but the variety of industries represented is intriguing. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Tom Treanor shares 14 “secrets” to building relationships with industry influencers, though he acknowledges the simple truth that “Networking is 98% about being a nice person and having good manners.” Quantify the biggest brand topics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). 9 Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog. 3 Tools that help you Understand and outreach to your Audience by State of Digital. 16 Social Media Tools The Experts Swear By by Social Fresh.

Review 100

Review Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Writtent Blog

JULY 18, 2013

To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1. Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Lori Kozlowski – @LoriKozlowski. Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Want to find sites to link to?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. A few features to consider include: Demographics: age group, gender, location, job title, industry. Find the plane ticket costs through Expedia or Skyscanner. Find the costs of accommodations through Booking.com or Airbnb. Keep the introduction brief.

Content 60

Content Template Templates Statistics 60

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t try impress me with your funding or whatever industry related things you think you do really well. My eyes glaze over at the site of industry jargon. Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. Do be direct. It was totally fun to do.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88