Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Once you’ve built up a strong brand, you’ll have lower recruiting costs, and you’ll be able to connect with more productive employees relative to your competitors. ? Salesforce.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. There’s no cost to get started. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 28, 2023

Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Campaigns can even be extended to SMS, right from HubSpot.

Team 109

Team Hubspot Marketing SMS 109

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. The only thing blogging costs you: your time. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI.

Small Business 60

Small Business Hubspot Proposal SEO 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Social Media Strategies Summit

NOVEMBER 28, 2022

Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities. Offered by : HubSpot. Created by : HubSpot. Offered by: Alison.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Monthly and additional costs . Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2). Testing native video.

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. HubSpot ). HubSpot ). Each minute of server downtime costs Facebook more than $24,000. Based on the findings above, here are four key takeaways for B2B marketing professionals: You have to be there. Image credit: www.vpnsrus.com.

Facebook 141

Facebook Hubspot Statistics B2B 141

Oktopost

JANUARY 17, 2024

Most list management platforms, such as Mailchimp and Hubspot, provide this data. Cost Per Lead Knowing how much each lead costs you, on average, sheds light on your strategy’s efficiency. Then, test ways to decrease cost per lead (for example, segment email subscribers for more personalized messaging).

Metrics 62

Metrics Cost Hubspot Analytics 62

Sprout Social

AUGUST 14, 2023

The “My Company” Tab is an excellent option for B2B businesses (like B2B SaaS platforms) who want to improve their LinkedIn employee advocacy and build a presence there. Its freemium model makes it one of the best employee advocacy platforms for businesses looking for a low-cost or even no-cost introduction to employee advocacy.

Platform 72

Platform Tools Curation LinkedIn 72

Writtent Blog

MAY 9, 2013

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Liz Bonilla. Lisa Cramer. LisaJCramer. LisaLarter.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buffer Social

AUGUST 8, 2017

Like hiring a content manager for a fraction of the cost. The B2B social media management platform. Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. Prices: $49/month (with a 14-day free trial).

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 99

Strategy Marketing Case Study How To 99

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. I am becoming fascinated with the opportunity to meld Inbound Marketing with Inbound Contact Management especially for CMOs of B2B firms.

Hubspot 140

Hubspot StumbleUpon Digg Reddit 140

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

DECEMBER 2, 2009

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. I am becoming fascinated with the opportunity to meld Inbound Marketing with Inbound Contact Management especially for CMOs of B2B firms.

Hubspot 109

Hubspot B2B Cost System 109

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. They need to cut costs.

Report 174

Report Social Media B2B GPS 174

Convince & Convert

MAY 10, 2012

You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc., every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. I know you use HubSpot software.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 3, 2011

Avoid common mistakes that can cost you traffic and goodwill? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

OCTOBER 23, 2012

” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Noting that “first impressions matter. Do you wonder how your Twitter presence looks to others?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 16, 2012

Take advantage of free or low-cost blog tools and resources? How to Be an Awesome Blog Commenter by HubSpot Blog. Sarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco , a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds. are easy to find.

Tools 193

Tools Tips Directory SEO 193