Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. To help make things easy, Avaya uses a 3-tier monitoring system that includes the following: TweetDeck – Monitors Twitter feeds for mentions of our brand name.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Later

APRIL 7, 2021

From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Influencer Marketing Doesn’t Work for B2B Brands. Cost is one of the biggest reasons brands hesitate to work with influencers. Later x Fohr: Average Feed Post Influencer Engagement Rate Per Follower Tier.

Influencer 80

Influencer B2B Instagram Price 80

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

agora pulse

NOVEMBER 4, 2020

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). Ads in feeds. The second ad type will appear in feeds. This can drive up ad costs quickly, especially once a marketplace becomes flooded. However, not for Reddit ads. Next-cent bidder system.

Reddit 115

Reddit CPC CPM Cost 115

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 104

Organization LinkedIn Strategy Social Media 104

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Anne Griffin.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer B2B 166

Pixlee

MAY 21, 2020

In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. This includes both paid and organic posts.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. As an example, many social media platforms have in the past adapted their platforms so that news feeds will show more posts from friends. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Run a Giveaway Contest.

Eventful 145

Eventful Social Media Badge Hashtag 145

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.    LinkedIn Premium pricing  How much does LinkedIn Premium cost? But as a creator, I don’t think LinkedIn Premium is worth the cost. It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The video, posted on General Electric’s LinkedIn feed, showcases the first 3-D printed Titanium wheels. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? You have a Tumblr blog as well that contains your Instagram feed , is that right? Listen Now. Click the play button to listen here: Download the audio file: [link]. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing. Keep It Simple.

B2B 118

B2B Video How To ROI 118

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Possible downsides are cost and lack of flexibility. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

OCTOBER 10, 2019

The page’s update feed is full of fresh content for followers: However, LinkedIn does have a series of requirements for creating a company page. While other ads on LinkedIn show up on the sidebar, sponsored content appears smack dab in the middle of your audience’s news feed. For example, here’s Sprout’s company page in the wild.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Hence the latter gains less exposure in our feeds. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). Make sure you’re tracking the number of clicks each ad generates, and the cost per click.

Social Media 106

Social Media Marketing How To Metrics 106

Keyhole.co

MARCH 9, 2023

Brand24 features include a mentions feed, a discussion volume chart, marketing analytics, influence score, sentiment analysis, alerts, and reporting features. Con: YouScan has a huge price tag, so it’s cost-prohibitive unless you’re a major global brand. Con: Oktopost is more focused on B2B promotion than social listening.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 19, 2016

Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. highlight to tweet) You can start by feeding into your CRM the original date a prospect first visited your site.

Drupal 96

Drupal Content Case Study Statistics 96

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. At the micro level, there’s stronger engagement, better costs, and tons of opportunities. Understanding influencer marketing and micro-influencers. But it’s well worth your attention.

Influencer 75

Influencer Strategy Marketing Survey 75

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. Getting to the top rank on search engines - or a news feed - can make all the difference in the world for a brand. Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Oktopost

MAY 26, 2020

It’s easy to lose your audience’s interest by pushing too many ads into their feed or throwing too much financial jargon at them. Their cost per app install went down, a third of their Facebook leads converted to become accountholders, and in one month nearly half of their new accounts came from either Facebook or Instagram.

Social Media 141

Social Media Banking Marketing Mobile 141

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JULY 28, 2023

If you can manage all that, then mastering B2B social media marketing is going to transform your conversion rates and, as a result, your bottom line. When it comes to leveraging social media’s unique benefits for B2B marketing, you don’t want to cast a wide net. Consider the value of micro B2B influencers. A delicate balance.

B2B 62

B2B Social Media Marketing Tips 62

Sprout Social

JUNE 28, 2023

Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. It’s a combination of many key business operations and processes that impact and feed entire orgs. Bringing the marketing automation process into your team You already know marketing is not just one discipline.

Team 110

Team Hubspot Marketing SMS 110

Social Media Strategies Summit

NOVEMBER 28, 2022

Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. The bright color scheme also helps catch the eye and stop us while scrolling through the Facebook Feed. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59