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How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121
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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Bloggers and content marketers want traffic. Publishers want eyeballs. Tweet This!

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Automating the processes that your team doesn’t need to be doing means maximizing social media ROI, but not at the cost of your team’s manpower.

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The Benefits of Real-Time Social Listening

Oktopost

It’s the key to identifying influencers Chances are, you know the big names in your industry – a handful of prominent names that have risen through the ranks on social media to represent major B2B influencers. But those major B2B influencers are only the tip of the iceberg.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.