Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation. His primary advice?

ROI 74

ROI Process News Content 74

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter.

Storify 216

Storify Press Release Case Study Hashtag 216

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it. “Be a servant.”

Social Media 60

Social Media Sites Curation B2B 60

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 166

Social Media Strategy Alltop ROI 166

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Are you taking full advantage of these marketing practices? Businesses that make blogging part of their online marketing strategy get significantly more sales leads.

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. In marketing, when one campaign finishes, the next begins. We are a #strategic , forward-thinking marketing agency with a focus on social media, content marketing, and paid ads.

Proposal 102

Proposal Price Project Education 102

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. This is a mine for marketers inclined toward content experimentation.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Provide tips on what to consider when deciding which type of business to start, how to research and market a new venture, and any other applicable info. Produce a series of videos that explain complex concepts in an understandable way.

YouTube 103

YouTube Video Film Sports 103

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? They made sure that the content was curated with precision, for maximum impact.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? They made sure that the content was curated with precision, for maximum impact.

Education 40

Education LinkedIn B2B Banking 40

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Plus our automated content distribution enabled their internal team to curate and deliver relevant content to employees across the globe to share within their networks. The result was a 48.6%

Platform 72

Platform Tools Curation LinkedIn 72

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 97

Strategy Marketing Case Study How To 97

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. Working with a studio is much more cost-effective than assembling a comparable in-house team.

Content 62

Content B2B Case Study Price 62

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. What is SMS Marketing and what different kinds of SMS marketing exist?

SMS 114

SMS Campaign Social Media Strategy 114

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Brands 82

Brands Curation LinkedIn Social Media Management 82

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Additionally, Hootsuite is primarily marketed to small businesses but its pricing is quite prohibitive.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Unmetric

JULY 24, 2019

We did a little bit of digging using Unmetric to see what the tweet source was for major B2B and B2C brands. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. By analyzing conversations, brands can curate content that best resonates with their audience.

Publishing 105

Publishing Tools Brands HootSuite 105

Keyhole.co

JANUARY 17, 2023

The 13 Best Social Media Scheduling Tools Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 13 best social media schedulers for social teams and managers. All in one platform.

Social Media 52

Social Media Tools Price Social Media Management 52

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

NOVEMBER 28, 2010

And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. As cited in Content Rules , a survey by MarketingProfs of 5,000+ businesses found that “producing engaging content&# is the top challenge for content marketing programs.

Content 117

Content Marketing B2B Case Study 117

Oktopost

APRIL 24, 2023

In many ways, and for many industries, it sits at the tip of the market research pyramid, offering honest and balanced insight into your customers, and the wider market. On that point alone, you’ve more than justified your media management costs. Which conversations are fruitful, and which aren’t worth jumping on?

Analysis 62

Analysis Sentiment Statistics B2B 62

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Social media marketing & scheduling tool for agencies & social media professionals.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60