One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. Photo Sharing – Let customers share how they’re using your B2B product with photos. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. MORE >>

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. ROI ((net profit – cost )/ cost ). Annual. MORE >>

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. week after executing this plan we are already seeing new leads and better yet, new qualified leads that are scored through our Marketing Automation platform Marketo. Does Facebook generate B2B sales leads? cost per lead. Facebook’s site says they have one billion monthly active users as of October 2012. MORE >>

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Eleven Different Ways to Integrate B2B Social Media. B2B companies that blog get 67% more leads per month than companies that do not blog. MORE >>

One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. Either of these approaches can provide significant marketing value. And they are able to attract that traffic at a significantly lower cost than either previous search engine optimization and certainly well below other paid marketing channels such as PPC campaigns. There are two ways that companies typical use Browse My Stuff. MORE >>