Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

Strategy 52

Strategy Content Loyalty Marketing 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Fans beget more fans. Brand awareness truly is the gift that keeps on giving.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. As a result, you often get enhanced customer engagement, lead generation, nurturing, and conversion. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 26, 2023

Likelihood of conversion Referral marketing often leads to higher conversion rates than more traditional forms of advertising. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Ads (ad clicks, survey answers).

B2B 88

B2B Marketing Paid Search Buy 88

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. This enable you to make better decisions and improve customer experiences.

Examples 104

Examples Template Templates How To 104

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision).

Template 167

Template Templates Trends Content 167

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D. Internally, consider an anonymous survey for employees. I enjoyed the meaningful conversations about driving change to create a better world for all.

Strategy 87

Strategy How To Training ROI 87

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In HelloSociety’s study , survey respondents were more than three times as likely to follow an influencer rather than follow a brand.

Influencer 75

Influencer Strategy Marketing Survey 75

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

OCTOBER 8, 2012

’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain. The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. The ability to show ROI with metrics that are tied to the business goals. For B2B in-house marketers, the three most commonly cited objectives were.

Publishing 79

Publishing Content Marketing B2B 79

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. And for sales, think about increasing leads and lead conversion. Conversion rate.

LinkedIn 115

LinkedIn Tips Curation Training 115

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

NOVEMBER 21, 2019

Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Case in point, 59% of marketers cite email as their largest source of ROI.

Research 98

Research How To Marketing Price 98

Convince & Convert

JANUARY 5, 2016

This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! How focusing on and communicating ROI will lead to bigger budgets. “Half of the people who responded to this survey have fired an agency in the past 24 months.”

B2B 60

B2B Survey ROI Research 60

Sprout Social

APRIL 13, 2017

It’s important to understand both your and the influencer’s typical conversion rates so you can calculate your potential ROI on the collaboration. Similarly, think about what your brand would otherwise pay for creating the same type of content with the same ROI. The ROI on this influencer campaign is priceless.“.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

NOVEMBER 14, 2016

Check out our data-packed report on the State of Social Media below, and join the conversation using #StateOfSocial16. One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. Contents: – Key takeaways.

Social Media 40

Social Media Report Survey How To 40

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. In a B2B situation, this becomes even more important. CharityName.

Loyalty 60

Loyalty Twitter Brands Sample 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. It can be used for content marketing, sales nurturing and customer conversions. Time to get started.

Newsletter 132

Newsletter How To Marketing Template 132

Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. Host Q&A Sessions.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time.

Social Media 139

Social Media Strategy Consultant Blogger 139

Oktopost

APRIL 10, 2023

Even customer surveys maintain some distance between the brand and the customer. At the same time, however, it pays to take advantage of those marketing platforms that enable you to actively build relationships with your followers through meaningful interactions and participation in topical conversations.

Social Media 62

Social Media Publishing Social Media Management Platform 62