Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Janrain , a free guide on how to improve conversion rates and data quality. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important.

Case Study 131

Case Study ROI Social Media Team 131

Keyhole.co

DECEMBER 26, 2022

Influencer marketing ROI is stronger than ever. Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI. Monitor your influencers on Keyhole.

Influencer 52

Influencer Campaign Instagram Data 52

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Hootsuite

JULY 8, 2020

All of this can lead to higher conversion rates and better social media ROI. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Use social listening to find conversations about your brand. visiting “fashionable and cool” destinations. New parents?

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Keyhole.co

APRIL 24, 2023

For instance, if you own a fashion or beauty brand, Instagram could be your preferred channel seeing that it’s based on visually-driven content. On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Keyhole can help you do this efficiently.

Social Media 52

Social Media How To Campaign ROI 52

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information. Try NetBase Quid.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Try NetBase Quid.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Diva Marketing Blog

MAY 23, 2012

About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. For so many reasons.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. This is often referred to as ‘thought leadership’, and it’s unparalleled in terms of the ROI it brings to marketing teams.

Social Media 62

Social Media UGC B2B Sentiment 62

Webbiquity SMM

DECEMBER 16, 2014

Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Oktopost

MAY 31, 2021

It is the first and foremost step in the conversion funnel where your brand image is perfectly established. Using tools for lead generation can influence your ROI positively. Communicating with your leads and facilitating connections can result in them being loyal to the conversion funnel. . Use Lead Generation Tools.

Tips 105

Tips Marketing B2B Review 105

Oktopost

JULY 20, 2023

Automate analytics, and regularly publish them in ready-to-present formats that clearly demonstrate ROI. Empower your team to scale B2B social media operations, move more leads into the funnel, and boost communication between sales and marketing.

Social Media 62

Social Media Social Media Management Team B2B 62

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. All rights reserved.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior.

Social Media 133

Social Media Strategy Curation Privacy 133

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 3, 2010

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].). All rights reserved.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 1, 2010

The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. Just not in a linear fashion. link] jaybaer You’re exactly right Chris.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. The only people who seem to take up the feed now are those tweeps making conversations– almost like a Twitter party without branding it as such. Not an overwhelming participation rate. See you at 6 p.m.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. And my favorite: “The ROI of social media is that your business will still exist in five years.&#. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

APRIL 22, 2010

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. In either event, your job in this circumstance is to create conversation. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 3, 2010

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. 3 Ways Facebook is Killing Your Website [link] an excellent read [link] John Crespi Very bold posting but may be prophetic! Putting my content on someone else site is too scary. I decided to jump the social media band wagon a couple years ago.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. 3 Ways Facebook is Killing Your Website [link] an excellent read [link] John Crespi Very bold posting but may be prophetic! Putting my content on someone else site is too scary. I decided to jump the social media band wagon a couple years ago.

Facebook 167

Facebook Consultant Social Media Sites 167

Oktopost

DECEMBER 28, 2020

Through content marketing, you can connect with them, build their trust, generate leads, and improve your overall conversion rate. 94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. 7 Ways to Win with B2B Creative Content Marketing. Blog Posts.

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. We have the option to watch, listen, join conversations, give our opinions and make real friends. Hence, the ROI of social media.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 20, 2010

If nothing else, you’re part of the conversation. The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

link] Russ Henneberry I find myself simply shifting the way I communicate to social media channels — rather than communicating through email, I have several people (even clients) that we have found a perfectly comfortable conversation medium through Twitter. bolen Thank you for this. It's not a magic pill.

Social Media 146

Social Media Strategy Energy Consultant 146