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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Includes experts tips for proving ROI. What does ROI mean?

ROI 115
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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Let’s dig in.

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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive.

Fashion 64
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

What was the ROI of your influencer campaign? riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? riverisland #imwearingri #modestdressing #modestfashion #fashion #fashiontok #ootd Modest outfits Outfits of the week Autumn outfits 2023 ♬ original sound – ✨??2000s&2010s

Strategy 120
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10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. A social listening tool automates the process of sifting through millions of online conversations and analyzing them to determine your SOV.

Metrics 98
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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Fashions change. . In Marketing, the zealotry of measurement has created an untenable situation in which Marketing is asked to be as resilient as Physics or Mathematics; So too are Marketers, who feel forced to conform to the fashions of the day. Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!).

ROI 87
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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

There’s nothing quite like good, old-fashioned fear. 3: Social Media Policies Don’t Offer Concrete Metrics or Proven ROI. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. As much as business culture can have its own memes, the ROI conversation has certainly become one.