Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. A free trial run shows potential customers exactly how your product works. It can also increase their excitement about your product and services and show them how it’ll improve their lives and business practices. Offer an Introductory Trial. Show Social Proof.

B2B 60

B2B How To Case Study Startup 60

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. Most of those people are not ready to have a sales conversation. The Truth About How Content Converts. How to Create Content That Educates. But to what end? highlight to tweet).

B2B 60

B2B Education Content Marketing 60

Convince & Convert

JUNE 16, 2014

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? Being able to tell you how to tie knots isn’t necessarily part of their brand story, per se, but it’s still a great content execution.

B2B 158

B2B Content Marketing Metrics 158

Pam Moore

JULY 22, 2020

If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). 10 Reasons You Need an Audience First Marketing Strategy (ebook). SoundCloud.

Strategy 78

Strategy Template Templates Marketing 78

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to create a target customer profile. How to leverage natural conversation for customer research. How to leverage email marketing for customer research.

Research 78

Research Template Templates Training 78

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. How to get from strategy to plan to execution to measurable results. How to define what success looks like for your business and social media. How to identify and stomp Random Acts of Marketing (RAMs) and social media FAST.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Your audience seems to ignore you no matter what tactics you try.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Your audience seems to ignore you no matter what tactics you try.

Social Media 78

Social Media Template Templates Marketing 78

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. How to create a hashtag strategy for more LinkedIn engagement. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. “We lay awake at night thinking about how to make it a happy experience.” Please support them; we couldn’t do it without their help!

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Jon Loomer

OCTOBER 7, 2015

While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. How to Create Facebook Lead Ads. I’m going to step you through how it’s done within Power Editor. How to Create a Facebook Lead Form. B2B: Size of company. Learn More.

Video 120

Video Insurance Facebook Automotive 120

Kikolani

NOVEMBER 19, 2010

This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. How to be more persuasive – 5 proven methods.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

ProBlogger

NOVEMBER 11, 2014

Concerns like these are not uncommon when learning how to create a blog. And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Tell them how the article is going to improve some aspect of their life. Have a conversation. Tips For Business To Business (B2B) Blogs.

Content 55

Content B2B How To Reputation 55

Convince & Convert

MARCH 10, 2010

So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. You can download it free below.

Social Media 116

Social Media eBook Strategy Consultant 116

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Get the ebook “SMART Goals for Social Media Strategy.” Social Media Analytics Defined. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. How can you cut through the clutter and find qualified leads? Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions. What is B2B copywriting? B2B Copywriting vs B2C Copywriting. Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. We’ve compiled our favorite steps on how to succeed: Step #1: Realize a Content Strategy Isn’t Optional. 91% of B2B organizations are currently using custom content for marketing. Step #13: Embrace Metrics.

Brands 108

Brands Content B2B Wireless 108

Convince & Convert

FEBRUARY 9, 2015

These “club Facebook pages” increased conversion exponentially when they were introduced. For Tony, conversion is the number of engagements per thousand impressions.) People saying they want to consume Life Time’s content by downloading an eBook, for example.). Each individual club has its own Facebook page.

Content 60

Content B2B Team Exercises 60

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

ProBlogger

MAY 17, 2013

I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information.

How To 47

How To eBook Resources Widget 47

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Social Media Strategies Summit

NOVEMBER 28, 2022

This graphic shows how to match your offer to the corresponding audience: Image source. If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Diva Marketing Blog

JUNE 22, 2009

To help you understand how to participate in the "new" conversation without getting blown-up. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. the infamous "conversation." 30-minutes.

Conversation 40

Conversation Marketing Health Care Web 2.0 40

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. How many followers do you have on Twitter? Before we dive straight in, let’s begin with a few basics… To know how to generate leads for your business, we first need to establish what a lead is and why they’re such important things to generate. But how do you generate them?

How To 174

How To Hashtag LinkedIn Newsletter 174

Oktopost

APRIL 7, 2022

Social media is an integral part of the sales funnel, and the data you can derive from social can provide you with deeper insights into how to improve your funnel over time, leading to more conversions. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience. Check out all the details and save 50% (only $297 for a limited time). Just go to [link] The Webinars run from October 5 – October 26.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. They have been coming anyway.

Social Networking 92

Social Networking eBook Analysis API 92

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. I have nothing of value to add to this conversation other then reiterating (again?) It looks like the predictions of email and social being two sides of the same coin are coming true.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Rebekah Radice

JANUARY 9, 2017

How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Blog posts.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 125

Twitter Metrics Social CRM Consultant 125