Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 152

Brands Analytics Consultant Data 152

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

AUGUST 16, 2016

Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. You’re publishing quality content, but your outreach efforts can only take it so far. A lot of your engagement comes from your target audience sharing your content with their networks. Optimize for Social Media Shares. owZARq35Na.

Social Media 40

Social Media Mobile Social Networking Trends 40

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. We blog about content marketing and social media (very broad topics and very widely covered). Answer: Good question.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. With personalized content, it can be tough to stick the landing. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. Five Examples of Account Based Marketing Done Right.

Examples 107

Examples Marketing B2B Conference 107

Convince & Convert

SEPTEMBER 20, 2010

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 159

Social Media Statistics Strategy Research 159

Writtent Blog

DECEMBER 6, 2023

Create relevant content on your website. Fresh and helpful content helps engage readers, build valuable links, attract leads and convert them to new sales. Reuse content. If you have great content but no one is consuming it, repurpose it. Books have more value than most other types of content and establish your expertise.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JUNE 14, 2011

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • A common issue for B2B vendors: how do you sell “boring stuff&# online? 92% of b2b buying cycles start with search. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 14, 2017

Images add color, visual appeal, and life to online content. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. And pictures really draw us in when they are optimized, modified, and combined with other content. 5: The 23 Best Content Ideation Tools. #6:

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Postcron

APRIL 19, 2018

Have an easy-to-use website with high-quality content. Choose a highly relevant keyword to use in the title and headings on your website, and include it in your web content as well. Refresh your web content. High-quality content is still one of the best ways to regularly draw people (back) to your website. Short version?

URL 103

URL SEO LinkedIn Instagram 103

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Rebekah Radice

FEBRUARY 15, 2016

There’s no need to reinvent the wheel and add more content creation to your workload. Repurpose popular blog content into one-hour Q and A’s. thus the “no new content created” mantra). You could also flip this around and use your Blab content to repurpose on your blog and social channels.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc., He used to be at Whitehorse. Pinterest 101.

Hubspot 114

Hubspot Mobile Analytics Google 114

Sprout Social

JULY 26, 2019

So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang. B2B – Business to business. CMS – Content management system. SoLoMo – Social, local and mobile. UGC – User-generated content.

Social Media 112

Social Media Software CPM CPC 112

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. What’s involved: After you click to create a new ad and choose “Boost your posts,” the next steps are: Choose one of your Facebook Pages or enter its URL. Mobile News Feed. billion daily active users on – 1.03 Boost your posts.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 15, 2013

She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.” ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. to increase fanning of your Page.” by MediaPost.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

SEPTEMBER 21, 2010

It works like bit.ly, but incorporates all URL shorteners into the data mix. Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. The dominant URL shortener is also the best – in my opinion – at tracking and analytics.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

JANUARY 19, 2012

gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). site) is helpful. Competition.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

MAY 2, 2017

But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools. Marketing Performance Management. 1) GinzaMetrics.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Look, so many of us are making content.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify.

Curation 214

Curation Tools Curata Flipboard 214

Sprout Social

DECEMBER 20, 2022

Key features: Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. This feature allows you to filter topics by competitor, content type and sentiment, helping you identify trends to benchmark your social media performance. Who is this for?

Social Media 96

Social Media Tools Sentiment Small Business 96

Sprout Social

JUNE 3, 2021

Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals. As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. Sprout Social. Email marketing tools.

Tools 145

Tools Marketing Template Templates 145

Convince & Convert

FEBRUARY 16, 2012

I got into it on a blog last night and the comments with somebody who wrote a blog post about social media “experts” ruining the ethos of Pinterest by posting social media-related content and infographics and things like that. You have email subject line testing, you have tweet timing and content testing.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. The key is to share content that’s valuable to your audience.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

APRIL 7, 2010

It has natural constraints on where and when you would use it to create content – just as Yelp does. Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. 1/3 of ipad only apps are games.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

Kikolani

JUNE 11, 2010

7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. An experiment in platform exclusive content – metrics from a free ebook available on Facebook only. 45 mobile web designs to show future trends – great designs to view on your smartphones. A must see!

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Hootsuite

AUGUST 24, 2023

Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. A LinkedIn carousel is a content format that viewers swipe through to see multiple images or videos within a single post, like a flipbook. What’s a LinkedIn carousel?

LinkedIn 89

LinkedIn Engagement How To HootSuite 89