Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. What is Content Personalization? Polishing up your brand reputation and authority.

Content 122

Content B2B Statistics Data 122

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI.

B2B 111

B2B Video Strategy Marketing 111

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. In other words, podcasts have become a potent source of evergreen content. . But the question is, who’s listening to that content?

B2B 62

B2B Marketing Apple Hosting 62

Convince & Convert

JANUARY 19, 2014

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. tweet this ). tweet this ).

B2B 145

B2B Hubspot Marketing Embedding 145

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 113

Social Media Strategy Exercises Retail 113

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Create surveys. Share the right content on the right social media network. Offer consumable content ….

Content 124

Content Brands Findability Marketing 124

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. Looking at link clicks specifically tells you how engaging a piece of content is.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. They are showing passive consumer intent because they do have the intent to purchase, but they are still in the information-gathering stage.

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Guide multiple departments.

Examples 104

Examples Template Templates How To 104

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Discount 127

Discount Marketing How To B2B 127

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters.  

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In fact, 82% of CEOs do believe that social media is an effective channel to share company news and information but are unaware of the impact that doing it themselves can have on the company. Sharing influencer-worthy content.

Company 124

Company B2B Loyalty Survey 124

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

Template 167

Template Templates Trends Content 167

The Realtime Report

APRIL 11, 2019

People look to the actions of others to inform their own decisions – a phenomenon known as “social proof”. Each new follower, then, enhances the perceived trustworthiness of your brand, which makes your company and content more authoritative. People increasingly use social media to inform their purchasing decisions.

Small Business 133

Small Business Organization Social Media Authentication 133

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 59

Strategy Content Compete B2B 59

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Social already holds that information for you.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. A B2B chatbot might send out a quick survey, which can even take the form of a simple conversational inquiry.

B2B 106

B2B API Facebook Survey 106

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

The Realtime Report

NOVEMBER 12, 2021

So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. Also, always include SEO in your training content and marketing videos. Creating Content Without Considering Your Audience. Therefore, your content should be specific and not for everyone. Neglecting UX.

Marketing 91

Marketing Startup SEO Applications 91

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. It is also the top social media platform for B2B lead generation by far. Editable LinkedIn event information includes: Event name. Description.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

B2B 187

B2B Collaboration Consultant Flickr 187

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142