In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices. This evolution of information technology also arrived to the B2B companies. B2B decision makes do this as well and their number is increasing! Research for industry related B2B groups and people. MORE >>

These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. This article discusses about using 6 top social media communities for b2b marketing best practices and an eye of b2b marketing data giving a glimpse of the power of these social media communities. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions. Infographic: Social Media B2B. Using Facebook for b2b Viral Marketing. Facebook. MORE >>

Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. So, the groceries you put in the bag (that is, the content you put on your website) will be different. For example, your B2B site may likely feature a white paper library versus an online retailstore. Consider the following when determining how much a B2B website will cost. Do you have an existing content management system? MORE >>

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. It’s much easier to potentially get new Likes if people simply enjoy your content. As a B2B company, your customers know the angles, and they know the game. Image: goiabarea via Flickr, CC 2.0. Go Viral. MORE >>

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content should be built around the different stages of the buying cycle. Content Should Move People Along the Purchase Path. Top of the Funnel: Educate and Inform. You want to be seen as a trusted resource for information. MORE >>