Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Drupal 96

Drupal Content Case Study Statistics 96

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. And of course writing compelling content for your audience.

Syndication 186

Syndication Data How To HootSuite 186

Direct Marketing Observations

MAY 13, 2022

In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world.

B2B 112

B2B Social Media Conversation Platform 112

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content.

NoFollow 198

NoFollow How To SEO Engineering 198

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results.

Organization 104

Organization LinkedIn Strategy Social Media 104

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Sprout Social

FEBRUARY 8, 2023

The people who attend those are all on social—and they’re interested in seeing that information in their feeds. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. There’s endless B2B marketing potential for manufacturers on social. Cummins Inc. Cummins Inc.,

Industry 87

Industry Social Media B2B Resources 87

Keyhole.co

MAY 15, 2023

Instagram’s algorithm prioritizes new content. Therefore, you will see the best results and gain the most followers if you post content when your audience is currently online. B2B vs. B2C If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours.

Instagram 52

Instagram B2B Tourism Engagement 52

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Social media shares and other activities around your posts and videos can help boost your practice’s search engine rankings. Develop a content strategy. 4 Reasons Law Firms Should Use Social Media.

Social Media 125

Social Media Guidelines Advertising Consultant 125

Webbiquity SMM

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress SEO.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Webbiquity B2B Marketing Blog). Feed URL (e.g., RSS Feed Syndication Sites. Over time, the top source of traffic for most blogs is search. Blog URL (e.g., Wilsdomain.

Directory 189

Directory RSS Sites Syndication 189

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Leadership content is an underestimated strategy for attracting talent,” Hannah tells us. How often will content need to be created and approved? And this can feed your efforts. Make content easy. The easier you can make the content sharing process, the better.

Strategy 87

Strategy How To Training ROI 87

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Social and Alternative Search Engines. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Justin Levy

JANUARY 11, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. But, I realize that for some of you, you simply click through or you’ve arrived here from a search engine. Subscribe via Email Don’t have time to check in with your feed reader but still want to get any new content?

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Content syndication involves the actual publishing and sharing of content on social media platforms. Ongoing SMM Activities. This requires a lot of organization and repetitive activity.

Social Media 168

Social Media How To Marketing Syndication 168

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. Brands still jockey for position in search engine results. top of feed), to make the news feed experience more engaging.

Brands 40

Brands Feed Feedly Engineering 40

Hootsuite

JANUARY 4, 2023

Social media marketing activities can include: Content planning and creation. It’s the art of creating appropriate types of content for each platform to connect with the audience there. Content scheduling and publishing. This is the task of actually getting your content onto the appropriate platforms at the appropriate time.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. It’s a combination of many key business operations and processes that impact and feed entire orgs. One way automation can help you is through A/B testing.

Team 110

Team Hubspot Marketing SMS 110

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. And it is the bloggers who have the power to link straight towards the company Web site, which will ultimately help your site’s search engine rankings.

Press Release 112

Press Release RSS Blogger Airlines 112

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing.

B2B 118

B2B Video How To ROI 118

Kikolani

JULY 5, 2013

Blogging / Content. How to Find More Content Ideas than You’ll Ever be Able to Write – Stuck for content ideas? How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor – Advice for blogger outreach specialists, like myself, whose goal is to get the content they’re promoting covered by major media outlets.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Buffer Social

FEBRUARY 21, 2018

This shift is also encouraged by changes on major social media platforms such as Facebook, where meaningful content in groups is given priority over public content. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

Groups 109

Groups Groups LinkedIn Template 109

Kikolani

AUGUST 24, 2012

Blogging / Content. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Search Engines / SEO. Want suggestions to help improve your blog? Be sure to sign up!

Mashup 117

Mashup Resources How To Remix 117

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. And, on top of that, it’s important to produce high-quality content that provides value to your audience. Content is King: But Which Content Type Takes the Crown? We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Buffer Social

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. All three (cross-posting, reposting, repurposing) are ways to reuse your existing content.

Content 108

Content Newsletter Remix Instagram 108

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Search Engine Optimization (SEO).

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev. How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Buffer Social

JULY 28, 2016

To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. With that locked down, we can create content for social media, our blog, third-party blogs, and more. I’m a support engineer. What team are you joining?

Social Media 76

Social Media Marketing Team Guidelines 76