Facebook News Feed: Friends and Family First, Core Values
JUNE 29, 2016
Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm and detailed the values that guide that algorithm. Engineering director Lars Backstrom announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” RSS Feed.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
A new search engine for marketing podcasts
Convince & Convert
NOVEMBER 11, 2014
MarketingPodcasts.com is a discovery engine for marketing podcasts. You can subscribe via email (or feedly) to be notified when new reviews are posted, and when shows are added to the database. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. sort by host name(s). sort by category.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. Your content will be more useful to visitors.
Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers
MARCH 21, 2013
list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. ProBlogger: 94,647.
What's The Best Discovery Engine? | Small Business Mavericks
Small Business Mavericks
MARCH 17, 2011
» What’s The Best Discovery Engine? Until Bing called itself a “decision engine, not many people had heard that term. And I’d wager to say the same thing about “discovery engine, though I like that term. You can exchange Stumbles and help each other promote your content. Responses to “What’s The Best Discovery Engine?
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media. Link building through quality content.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out!
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.
Using Social Media To Feed Your Blog
Small Business Mavericks
MAY 12, 2012
Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. The key phrases there are “quality content” and “regular basis.” ” We’ll leave it up to you to decide on the timing of your content. There are others who publish two or three times a day. If you aim for daily, you’ll at least have the search engine visiting your site daily, and we know that fresh is best if you have the quality. The main issue then is quality content. You’ll be surprised with the results.
5 Ways to Beat the Facebook News Feed Update
JULY 4, 2014
With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Post relevant, interesting, visually appealing content.
Supercharge Your Sales Funnel Velocity With Content
Convince & Convert
MAY 19, 2016
Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel. Guaranteed. Awareness. Interest. Feature Study.
Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
The Realtime Report
JUNE 6, 2014
Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Is your content ready to find millennial customers? Facebook: 1.23
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
With the social network changing the content users see every few months, every business is scrambling to keep up. In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Beckstrom went on to explain that you will lose less traffic if your followers share your content, and their followers like and share. Sherry Gray is a freelance content writer from Key West, Fla., Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Possibly.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Time for a New Definition of SEO by Search Engine Watch.
How to Use Content Curation To Grow Your Online Presence
SEPTEMBER 23, 2014
However, Google did not have to create all of this content but rather just curate it for others. Not by starting a search engine, perhaps, but by finding, sorting and providing pertinent information to those who are interested in the topic your company addresses, otherwise known as content curation. So, you know you need more content on your website. Content Strategy
The Secret to Feeding Your Family with a Blog
JULY 14, 2011
It said: “FEED THE PEANUT. For you, Feeding the Peanut may mean paying medical bills or mounting credit card debt. For me, Feeding the Peanut is taking care of those that I love, including my newborn daughter. Feeding the Peanut was becoming increasingly expensive. burning educational video content to DVD and personally delivering it to people. The answer?
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. Owned media is otherwise known as content. It is simply a schedule of content topics that helps ensure you always have a supply of written, visual and auditory content. On the day your content is published, tweet the link four times (three hours apart).
5-Step Process For Finding Your Perfect Content Marketing Partners
Convince & Convert
JUNE 10, 2014
Are you pulling your hair out trying to market your content on your own? You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners.
Search Engine Optimization Tip: Expand On Your Best Website Content
OCTOBER 6, 2010
This is only one Search Engine Optimization tip out of several SEO tips I have been providing over the years. All of my search engine optimization tips are supposed to be specific, they should not acquire a lot time to implement, and are supposed to be directly to the point. Not following together with my Search Engine Optimization recommendations? What if you sell products?
Search Engine Optimization: Why a Blog is Important
MARCH 5, 2010
When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. If you update your website’s content, people will notice. And the search engines will notice, as well. Tags: Search Engine Optimization
How to Create Content for Your Site that Your Readers Will Love
Techipedia: Tamar Weinberg
JULY 10, 2012
With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Content has become an important part of online marketing. Without good content, you are less likely to impress visitors to your web site, and it is harder to convert. Focus on Your Target Market.
How to Waste Your Content Marketing Efforts
Convince & Convert
JUNE 3, 2014
Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. Email community content marketing email marketing email opt-in popups subscribers
10 best content marketing tools
JULY 28, 2016
We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Website Grader : With this tool, you can review the effectiveness of the search engine optimization for individual pages of your site. Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. AssignmentMasters: Creating quality content.
How Social Media Affects Search
JANUARY 12, 2015
AND he shows you how to use social media and content to build relationships with influential content creators (journalists and bloggers) in your industry…that lead to the ever-valuable link that Google requires for better search rankings. How to skip right to garnering valuable links without necessarily creating popular content. By Gini Dietrich. Webinar Details.
11 Reasons to Focus on Quality Content
MAY 21, 2014
If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2014 – that is what consumers want. The truth is that content has always been king on the Internet. Quality content increases click-through rates (CTR). Search Engine Rankings. Image source.
Your Content Isn’t as Influential as You Think It Is
Convince & Convert
JANUARY 29, 2016
Content marketers like to think we are important. We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. The top answers in the study are peers and colleagues (30%), news publications and blogs (20%), and search engines (13%). From a content marketing perspective, let’s focus on a few points.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.
Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication
JUNE 13, 2016
If you spend days and nights creating the most outstanding content ever, this post is for you. As a contributing writer, I know all too well how difficult it is to create content that strikes the right chord with editors and readers. Blog Authorship: Keeping Your Blog Content Safe from Plagiarists and Duplication. Plagiarism Detectors Can Find Content Thieves. Bulkping.
The New Face Of Content Marketing
JUNE 13, 2013
How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising." " Woe the brand that is not creating, publishing and curating relevant content. Still, many brands struggle with their digital content. " Why can''t brands create a lot of high quality content? content.
A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
AUGUST 11, 2016
What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet Yet the barrier to creating video marketing content that resonates with audiences can still feel high. And let’s not forget that there has never been a better time to create native Facebook video content. You need … Resources. Sweet!
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.
Content Curation versus Content Aggregation
SEPTEMBER 22, 2010
skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Content strategy. Content-ment. Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation.
10 Steps to Creating Reader-Oriented Blog Content
JANUARY 9, 2013
Reader-oriented blog content writing is simple once you are familiar with the basic building blocks required to draw the reader in and keep them reading. Here are 10 basic steps that will lead any blogger down the desired path to creating compelling content. 1) Know Your Reader. Set up RSS feeds for Google Search Results for terms that are relevant. Be creative. Related Posts.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain.
5 Ways to Produce Content Readers Will Love
AUGUST 3, 2011
Nowadays, we have countless blog posts to read concerning how to improve our traffic numbers through various search engine optimization techniques and blog-design widgets. But I’d like to step back and talk about the content that we post, and our methods for creating that content. They often get traffic directly from search engines and social networks. Blogging
HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
Onsite optimization of websites is the most important factor in ranking better in search engine results. Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Cloaking or duplicating content is a huge no-no for SEO.
A Dying Breed
APRIL 15, 2016
If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through). didn't "own" the platform. I was able - through a lot of hard work and rejection - to (sometimes) get my content into a magazine or a newspaper. Suddenly content creators were not just writers, they owned the publishing platform and the direct relationship with the consumer. content. What does great content look like?