Today: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. The bigger issue, though, is Google may prematurely give up on crawling your site if it keeps encountering instances of duplicate content. How Does Content Get Duplicated? Many times, duplicate content isn’t intended to manipulate the search engines. Avoid Duplicate Content . MORE >>

Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. In the past, search engines had the monopoly of searching for information on the Internet. Neither is content. And the focus is shifting. MORE >>

As you may or may not know, I have been practicing search engine optimization since 1996. So, right now, in April 2011, what is the status of Search Engine Optimization? Over the years, we have had a lot of updates and changes in the Search Engine Optimization industry. We all know that Google is a major player, so most of what Search Engine Optimization experts such as myself concentrate 70 percent of the time on Google’s organic search engine rankings and looking at factors that effect Google rankings. Search Engine Optimization. Unique content. MORE >>

'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. The average B2B marketer is using 12 different  content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough. MORE >>

Businesses today are under a great deal of pressure to create more efficient sales engines, especially online. Overhaul your web presence, especially where thought leadership, inbound marketing support, and content marketing are concerned. How can your company improve its website to make search engines work for the business and to establish its members as thought leaders? Content! Content and social marketing that share relevant stories and help to proactively solve business problems  help solve that challenge. So what’s a marketer to do? The Real Challenge? MORE >>