Use Media Relations for Search Engine Optimization
APRIL 2, 2015
In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. If you attend the webinar (or watch the recording later), you will learn: The three-pronged approach to using media relations for search engine optimization.
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. Pitch OpEds, interview opportunities, story ideas, and contributed content. Develop these pitches from your content hubs and repurpose existing content. By Gini Dietrich. I am back!
Three Content Approaches that Dominate SEO
OCTOBER 5, 2016
How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results. The post Three Content Approaches that Dominate SEO appeared first on Spin Sucks. Related Stories Where Does an Ultra Cool Content Marketer Go for Work?
How to Create High-Quality Content
FEBRUARY 12, 2015
Search engine optimization works the very same way. If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar?
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Six On Page Search Engine Optimization Must Do’s
Small Business Mavericks
APRIL 21, 2012
Search engine optimization is not all about gaining inbound links. Every page should have a unique title, and it should be relevant to the page’s content. It will promise a subject, and your content will then deliver on that subject. It is also considered a good idea to repeat the page’s title in your content, preferably at the top of the pages as an H1 heading. Keywords in your page’s title tag, in the visible page title, and sprinkled throughout the content is the best approach. So what are the six areas that need attention? Title Tag.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Scrutinize Their Onsite Content. Ensure you include content at every level, including large scale “hero” pieces, “hub” content (like guides), as well as “hygiene” pieces, including blog posts. Are their pages engaging?
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
The Importance of Search Engine Optimization
JULY 19, 2012
The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. like to use logic and numbers in any decision that I make.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
A new search engine for marketing podcasts
Convince & Convert
NOVEMBER 11, 2014
MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. Content Marketing edison research marketing press marketingpodcasts.com podcasting podcasts Social Pros tom webster sort by host name(s). sort by number of episodes.
Search Engine Submission Now Officially a Scam
OCTOBER 30, 2012
I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam. Search Engine Optimization
Websites and Search Engines are Far from Dead
FEBRUARY 17, 2013
Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. ” Professor Gelernter and John certainly have a point in that streaming information (a Twitter feed being a prime example) is an increasingly popular way to consume web content (and time).
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). The result?
SEO Search Engine Optimisation - Social Media
Social Media Network Marketing
JANUARY 30, 2016
We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. You are to post fresh content practically two to three times a week. Content curation if done properly and ethically can be a very positive effort from your end that could reward you in the future. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines.
What Affects The Search Engines - Social Media
Social Media Network Marketing
AUGUST 24, 2011
In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines are programmes, they are scripts, they are not human. Search Engines also look at MetaTags. This is Off - Page SEO.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Amount and age of pertinent original content.
Search Engine Optimization Tip: Effectively Adding Content to your Website
FEBRUARY 4, 2012
Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. Your site will continue to be trendy and current with new content instead of becoming boring and outdated over time. Studies indicate that the top ranking sites on the search engines out there are those that have regular updates to their web pages. You have to evaluate all of it from the view of the search engines.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? All useful.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.
Association Social Media: American Society of Civil Engineers
SEPTEMBER 22, 2014
——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first – in what department in your organization does your role sit? How do you decide what content to post where? Do they have different audiences? I’m a big evangelist of content recycling. photo credit ).
Get Content First Format Content Later
Convince & Convert
DECEMBER 17, 2014
Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
Writing tricks for content marketers
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Related articles.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.
[Cool Infographic Friday] Content for SEO
JULY 18, 2014
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. Content Strategy Debunking the Hype Implementation Potluck
Cool Facts About Search Engines
OCTOBER 30, 2012
We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites. You may not think that search engines were available in the early 90s, but you would be wrong. Now –.
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. 2. Melissa Breker, Content Strategy Incorporated. Morgan Hurley, Aon Fire Protection Engineering. Brian Kardon, Lattice-Engines. Peter Loibl, Content Marketing Institute. Joe Pulizzi, Content Marketing Institute.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” told you.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. Often, business owners don’t take the content marketing team seriously.
How to Measure Content Marketing Success
JULY 29, 2013
With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? search engine rank for target keywords, social metrics such as likes and followers); • Consideration (longer average visit duration, social shares); and. • Conversion (increased conversion rate, growth in newsletter subscriptions).
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. The point is that we can have 54 more people at our monthly webinars by paying for a little content boost, which is neither lazy nor against what social is about. Communication Content
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
A Culture of Content
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.” Content Strategy